Surya Prakash Goyat
Summary
Over 25 years of expertise in driving technical sales, business growth, and revitalizing underperforming businesses. Proven success in cross-functional roles within matrix organizations, with a focus on business strategy, product innovation, and operational efficiency.
Overview
27
27
years of professional experience
Work History
Govt. Sales Manager - North, West India & Nepal / Product Manager - Monitoring Systems
GE Healthcare
10.2018 - 12.2023
- Managed portfolios including Anesthesia, Respiratory, Patient Monitoring, and Ultrasound across North, West India & Nepal
- Developed customer-focused strategies, increasing customer retention by 20%
- Led cross-functional teams, optimized channel strategies, and achieved 104%- 122.5% of AOP targets (2019-2022)
- Organized 10+ roadshows and training sessions, improving product adoption and NPI interest
- Received CEO Circle Runner-Up Award and multiple GE recognitions (Impact Award, Collaboration)
- Delivered 15% sales growth by enhancing team capabilities with training on competition analysis and product positioning
Sales Manager - Strategic Key Accounts & Acquisition Manager (PAN India)
Philips Healthcare
02.2015 - 10.2018
- Managed strategic accounts across India and developed key partnerships with healthcare providers
- Handled product portfolio including Patient Monitoring and Hospital Informatics Products
- Exceeded AOP by 200% in 2015, 110% in 2016, and 145% in 2017
- Converted 5 competitor accounts and developed 4 new KOLs in 2017
- Recovered 95% of outstanding receivables, streamlining the cash flow process
Country Manager - India
Fanem India
12.2009 - 12.2010
- Spearheaded the establishment of the Neonatal division in India, managing sales, marketing, and service operations
- Collaborated with government bodies to develop a channel network and improve market penetration
- Turned around business from $15k to $0.5M in one year by upgrading product lines and improving NRV by 8%
- Secured high-profile accounts (AIIMS, Max) and achieved 150% of annual targets
Regional Sales Manager - North India
Spacelabs Healthcare
12.2008 - 12.2009
- Managed sales and marketing operations, driving product adoption through targeted KOL engagement
- Introduced structured sales planning processes and training programs
- Achieved 275% growth in 17 months by optimizing sales strategies
- Secured $1.5M in revenue, doubling market share through key partnerships and government tenders
Sales Manager - Upper North India
Maquet (Getinge Group)
11.2007 - 11.2008
- Managed high-value product sales in Critical Care and CSSD markets
- Strengthened KOL relationships, achieving a 20% increase in product endorsements
- Converted a lost ICU ventilator order at PGIMER into a €260K sale, generating €1.2M in total sales
- Achieved "Zero" attrition and receivables for the region in 2007
Sales Manager - Upper North India
Draeger Medical
05.2001 - 10.2007
- Led sales operations in Critical Care and Anesthesia markets, working closely with government and private sectors
- Conducted business planning and developed distribution networks across North India
- Generated €0.9M in sales (FY 2004-05), growing market share by 400%
- Expanded private market presence and secured major government hospital tenders
Service Engineer
Healthcare Products (Dealer of Baxter India)
09.1996 - 07.1998
- Managed the maintenance and installation of hemodialysis machines, ensuring 100% uptime
- Conducted product demonstrations and improved customer satisfaction by 15%
Education
International Certificate Program - Product Marketing & Management
01.2013
Certified Product Manager - Product Lifecycle Management (PLM)
01.2013
M.B.A. - Marketing & Finance
Sikkim Manipal University
01.2010
Diploma - Electronics & Electrical Communication Engineering
Pusa Institute, New Delhi University
01.1996
Skills
- Experience: 26 years in Sales, Business Development, Marketing, and Technical Support, including Key Account and Channel Management roles
- Skills:
- Sales & Business Development: 20 years
- Marketing & Strategy: 7 years
- Channel Management & 4P Integration
- Technical & After-Sales Support: 7 years
- Entrepreneurship: 3 years
- Industry Expertise: Pharmaceuticals, Medical Devices/Healthcare
- Sales Domains: Key Accounts, Retail, Channel Portfolio Management
- Business Skills: 4P Integration, Sales Enablement, Trade and Channel Management
- Product Marketing: Go-to-Market Strategies, Pricing, Market Positioning
Entrepreneurship Venture
- The Techies - Managing Partner April 2011 - March 2014
- Provided leadership over business planning, channel strategy, and team development.
- Successfully set up dealer networks, increasing regional market reach and profitability.
Timeline
Govt. Sales Manager - North, West India & Nepal / Product Manager - Monitoring Systems
GE Healthcare
10.2018 - 12.2023
Sales Manager - Strategic Key Accounts & Acquisition Manager (PAN India)
Philips Healthcare
02.2015 - 10.2018
Country Manager - India
Fanem India
12.2009 - 12.2010
Regional Sales Manager - North India
Spacelabs Healthcare
12.2008 - 12.2009
Sales Manager - Upper North India
Maquet (Getinge Group)
11.2007 - 11.2008
Sales Manager - Upper North India
Draeger Medical
05.2001 - 10.2007
Service Engineer
Healthcare Products (Dealer of Baxter India)
09.1996 - 07.1998
International Certificate Program - Product Marketing & Management
Certified Product Manager - Product Lifecycle Management (PLM)
M.B.A. - Marketing & Finance
Sikkim Manipal University
Diploma - Electronics & Electrical Communication Engineering
Pusa Institute, New Delhi University
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