Surya Prakash Goyat
Summary
Over 25 years of expertise in driving technical sales, business growth, and revitalizing underperforming businesses. Proven success in cross-functional roles within matrix organizations, with a focus on business strategy, product innovation, and operational efficiency.
Overview
27
27
years of professional experience
Work History
Govt. Sales Manager - North, West India & Nepal / Product Manager - Monitoring Systems
GE Healthcare
10.2018 - 12.2023
- Managed portfolios including Anesthesia, Respiratory, Patient Monitoring, and Ultrasound across North, West India & Nepal
- Developed customer-focused strategies, increasing customer retention by 20%
- Led cross-functional teams, optimized channel strategies, and achieved 104%- 122.5% of AOP targets (2019-2022)
- Organized 10+ roadshows and training sessions, improving product adoption and NPI interest
- Received CEO Circle Runner-Up Award and multiple GE recognitions (Impact Award, Collaboration)
- Delivered 15% sales growth by enhancing team capabilities with training on competition analysis and product positioning
Sales Manager - Strategic Key Accounts & Acquisition Manager (PAN India)
Philips Healthcare
02.2015 - 10.2018
- Managed strategic accounts across India and developed key partnerships with healthcare providers
- Handled product portfolio including Patient Monitoring and Hospital Informatics Products
- Exceeded AOP by 200% in 2015, 110% in 2016, and 145% in 2017
- Converted 5 competitor accounts and developed 4 new KOLs in 2017
- Recovered 95% of outstanding receivables, streamlining the cash flow process
Country Manager - India
Fanem India
12.2009 - 12.2010
- Spearheaded the establishment of the Neonatal division in India, managing sales, marketing, and service operations
- Collaborated with government bodies to develop a channel network and improve market penetration
- Turned around business from $15k to $0.5M in one year by upgrading product lines and improving NRV by 8%
- Secured high-profile accounts (AIIMS, Max) and achieved 150% of annual targets
Regional Sales Manager - North India
Spacelabs Healthcare
12.2008 - 12.2009
- Managed sales and marketing operations, driving product adoption through targeted KOL engagement
- Introduced structured sales planning processes and training programs
- Achieved 275% growth in 17 months by optimizing sales strategies
- Secured $1.5M in revenue, doubling market share through key partnerships and government tenders
Sales Manager - Upper North India
Maquet (Getinge Group)
11.2007 - 11.2008
- Managed high-value product sales in Critical Care and CSSD markets
- Strengthened KOL relationships, achieving a 20% increase in product endorsements
- Converted a lost ICU ventilator order at PGIMER into a €260K sale, generating €1.2M in total sales
- Achieved "Zero" attrition and receivables for the region in 2007
Sales Manager - Upper North India
Draeger Medical
05.2001 - 10.2007
- Led sales operations in Critical Care and Anesthesia markets, working closely with government and private sectors
- Conducted business planning and developed distribution networks across North India
- Generated €0.9M in sales (FY 2004-05), growing market share by 400%
- Expanded private market presence and secured major government hospital tenders
Service Engineer
Healthcare Products (Dealer of Baxter India)
09.1996 - 07.1998
- Managed the maintenance and installation of hemodialysis machines, ensuring 100% uptime
- Conducted product demonstrations and improved customer satisfaction by 15%
Education
International Certificate Program - Product Marketing & Management
01.2013
Certified Product Manager - Product Lifecycle Management (PLM)
01.2013
M.B.A. - Marketing & Finance
Sikkim Manipal University
01.2010
Diploma - Electronics & Electrical Communication Engineering
Pusa Institute, New Delhi University
01.1996
Skills
- Experience: 26 years in Sales, Business Development, Marketing, and Technical Support, including Key Account and Channel Management roles
- Skills:
- Sales & Business Development: 20 years
- Marketing & Strategy: 7 years
- Channel Management & 4P Integration
- Technical & After-Sales Support: 7 years
- Entrepreneurship: 3 years
- Industry Expertise: Pharmaceuticals, Medical Devices/Healthcare
- Sales Domains: Key Accounts, Retail, Channel Portfolio Management
- Business Skills: 4P Integration, Sales Enablement, Trade and Channel Management
- Product Marketing: Go-to-Market Strategies, Pricing, Market Positioning
Entrepreneurship Venture
- The Techies - Managing Partner April 2011 - March 2014
- Provided leadership over business planning, channel strategy, and team development.
- Successfully set up dealer networks, increasing regional market reach and profitability.
Timeline
Govt. Sales Manager - North, West India & Nepal / Product Manager - Monitoring Systems
GE Healthcare
10.2018 - 12.2023
Sales Manager - Strategic Key Accounts & Acquisition Manager (PAN India)
Philips Healthcare
02.2015 - 10.2018
Country Manager - India
Fanem India
12.2009 - 12.2010
Regional Sales Manager - North India
Spacelabs Healthcare
12.2008 - 12.2009
Sales Manager - Upper North India
Maquet (Getinge Group)
11.2007 - 11.2008
Sales Manager - Upper North India
Draeger Medical
05.2001 - 10.2007
Service Engineer
Healthcare Products (Dealer of Baxter India)
09.1996 - 07.1998
International Certificate Program - Product Marketing & Management
Certified Product Manager - Product Lifecycle Management (PLM)
M.B.A. - Marketing & Finance
Sikkim Manipal University
Diploma - Electronics & Electrical Communication Engineering
Pusa Institute, New Delhi University
Similar Profiles
Khoa NguyenKhoa Nguyen
Customs Operational Leader at GE Power, GE Healthcare, GE RenewableCustoms Operational Leader at GE Power, GE Healthcare, GE Renewable
MONTAVIOUS D. GRIFFINMONTAVIOUS D. GRIFFIN
Biomedical Technician at GE HealthcareBiomedical Technician at GE Healthcare
Krystal GambinoKrystal Gambino
Clinical Application Specialist Women’s Health at GE HEALTHCAREClinical Application Specialist Women’s Health at GE HEALTHCARE
Joseph HendersonJoseph Henderson
Journeyman Machinist at GE HealthcareJourneyman Machinist at GE Healthcare
Ajay SinghAjay Singh
Regional Manager Sales - North India, Nepal & Bangladesh at Sensient India Pvt ltd.Regional Manager Sales - North India, Nepal & Bangladesh at Sensient India Pvt ltd.