Surya Pratap Singh
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product Development Associate
Bloom Hotel Group
New Delhi
07.2024 - Current
- Maintained a database of competitor products and pricing information.
- Systematically audited 65+ properties, enhancing portfolio-wide NPS score by 9% within 10 months
- Collected and analyzed market research data for forecasting.
- Researched emerging technologies to identify new market opportunities.
- Developed product designs and tested prototypes for BloomBox and the BloomChat Mobile App.
- Provided input on design decisions based on market research data and customer feedback.
- Investigated customer complaints about defective or malfunctioning products and used insights to drive product improvements.
- Prepared reports summarizing progress on product development initiatives.
- Managed and collaborated with cross-functional teams (engineering, sales, manufacturing, marketing) to align on timelines, budgets, and go-to-market plans.
- Evaluated and negotiated with vendors and suppliers for cost-effective, reliable sourcing of materials and components.
- Created detailed technical specifications and functional requirements for product components.
- Performed cost-benefit analyses to assess the financial viability of proposed products and pricing strategies.
- Assisted in the creation of marketing materials (brochures, webpages) to support product launches.
Business Development Intern
Begin
Remote
07.2023 - 09.2023
- Spearheaded new market development initiatives, guiding client identification and negotiation processes.
- Employed strategic planning and innovative marketing tactics to drive business growth.
- Built a robust network of contacts, attracting new clients and uncovering market research opportunities.
- Cultivated strong client relationships, addressing needs effectively and fostering loyalty.
- Leveraged social media platforms to enhance brand visibility and promote offerings.
- Conducted diligent follow-ups to ensure client satisfaction and encourage repeat business.
Marketing Strategy Intern
Enormous Brands
Gurgaon
07.2023 - 08.2023
- Conceptualized and designed a strategic marketing deck for Jaquar Bath and Lights, adopted for festive season campaign roll-out.
- Conducted in-depth market research and data analysis for GoIbibo, enhancing campaign strategy development.
- Collaborated with creative, media, and account teams to align strategies with client objectives and market trends.
- Tracked industry trends and analyzed consumer behavior to offer actionable insights for brand positioning.
Marketing Research Intern
Forevermark | DeBeers Group
Mumbai
05.2019 - 06.2019
- Developed comprehensive directory of potential clients to support promotional event success.
- Conducted in-depth marketing research to analyze consumer behavior and industry trends.
- Utilized various data sources to interpret information and provide actionable strategic recommendations.
- Contributed to advertising efforts by creating impactful advertisements that engaged target audiences.
- Collaborated with team to plan showroom layouts, enhancing customer engagement through appealing designs.
Education
Bachelor of Arts - Economics & Computer Science
Ashoka University
Haryana, India05-2024
Skills
- Product design and development
- Microsoft Suite & G Suite
- AI tools
- Python
- Ruby
- Market analysis and insights
- Cost analysis and optimization
- Product positioning strategies
Certification
Online Courses Completed:
- IBM: Introduction to Agile Development and Scrum - Acquired skills in adaptive planning and iterative development, crafted user stories, used Kanban boards, and fostered blameless collaboration, with hands-on labs on GitHub and ZenHub to optimize sprint planning and performance evaluation.
- Google: Foundations - Data, Data, Everywhere - Acquired a deep understanding of pivotal data concepts and analytical methodologies, effectively applying tools such as advanced spreadsheets and data visualization in analytics, thus elevating my proficiency and positioning in the data analysis domain.
Languages
English
First Language
Hindi
Advanced (C1)
C1
Timeline
Product Development Associate
Bloom Hotel Group
07.2024 - Current
Business Development Intern
Begin
07.2023 - 09.2023
Marketing Strategy Intern
Enormous Brands
07.2023 - 08.2023
Marketing Research Intern
Forevermark | DeBeers Group
05.2019 - 06.2019
Bachelor of Arts - Economics & Computer Science
Ashoka University
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