Suryakant
Product Manager
Gurgaon
Summary
Product Manager with 5+ years of experience driving digital growth, user acquisition, and data-led decision-making across healthcare, SaaS, and marketing domains. Adept at defining product strategies, optimizing funnels, and leading cross-functional teams through ideation, delivery, and iteration. Skilled in aligning business objectives with user needs through structured experimentation, analytics, and continuous improvement.
Overview
6
6
years of professional experience
Work History
Product & Growth Manager
INDOGENMED HEALTHCARE PVT. LTD.
10.2024 - Current
- Owned end-to-end product and growth roadmap for a consortium of e-commerce sites exporting healthcare and ayurvedic products globally (UK, USA, Canada, Australia, Europe).
- Defined key growth metrics (traffic, revenue, engagement) and achieved +30% growth in both traffic and revenue within 2 months through SEO, content, and UX improvements.
- Led cross-functional team of 5 (developer, SEO executive, designer, and content strategist), managing tech sprints and roadmap execution through Jira and Figma.
- Recovered from Google Core and Spam Updates by implementing structured content and backlink audits, restoring organic visibility in 3 months.
- Improved Core Web Vitals, reducing average page load time below 2 seconds and increasing user satisfaction scores.
- Designed and implemented a product-led SEO model (bottom-up funnel strategy) aligning blogs, category pages, and products to accelerate conversions.
- Launched Looker Studio dashboards integrating GA4 and Search Console to automate reporting, cutting manual analysis time by 60%.
- Collaborated with engineering and design teams to enhance UX accessibility for both AI crawlers and human users, ensuring scalable architecture.
Product & Performance Marketing Specialist
CLICKDEE MEDIASHARE OÜ
05.2023 - 09.2024
- Managed USD 150K+ ad spend across Google Ads and Meta Ads for U.S. home service and insurance verticals in a pay-per-call business model.
- Defined and optimized lead qualification frameworks by integrating call audits, user intent mapping, and funnel analysis to improve conversion relevance.
- Worked with developers to build and iterate on high-converting landing pages, improving click-to-call conversion rates and achieving 4× ROAS.
- Conducted A/B tests for ad creatives, copies, and landing experiences; leveraged Microsoft Clarity heatmaps for UX refinement.
- Partnered with design and tech teams to enhance page architecture, call flow logic, and lead routing mechanisms.
- Performed market and competitor research to identify new opportunities and inform pricing and targeting decisions.
Senior Executive | Performance Marketing
HOUSR TECHNOLOGIES PRIVATE LIMITED
11.2022 - 04.2023
- Collaborated with product, tech, and operations teams to improve funnel conversion and retention metrics.
- Reduced customer acquisition cost (CAC) by 80% and achieved 1:7 ROAS through targeted user segmentation and landing page experimentation.
- Led UX optimizations using heatmaps and conversion data, resulting in a 4× increase in organic impressions and improved user engagement.
- Designed top-of-funnel and bottom-of-funnel landing experiences to enhance paid campaign efficiency.
Digital Marketing Executive
GETMEDS HEALTHTECH PTE
01.2020 - 07.2022
- Managed search, catalogue, and email campaigns to drive medical e-commerce growth across SEA markets.
- Oversaw implementation of conversion tracking and attribution modeling to link marketing data with product engagement metrics.
- Boosted conversion rates by 30% through targeted messaging and product positioning improvements.
- Collaborated with the tech team to resolve campaign suspension issues via chatbot-based landing flows, restoring account compliance and traffic continuity.
Education
Bachelor of Computer Applications -
Chaudhary Devi Lal University
05-2022
Skills
- Product & Growth Tools: Jira, Figma, Microsoft Clarity, GA4, Google Tag Manager, Search Console, Looker Studio, WordPress, OpenCart, Cloudflare,
- Analytics & Marketing Tools: Google Ads, Meta Ads, SEMrush, Ahrefs, Similarweb, AppsFlyer, MoEngage, Ringba
- Core Competencies: Product Roadmapping, Funnel Optimization, Growth Strategy, Experiment Design, Technical SEO, Conversion Rate Optimization (CRO), Data Analytics, Agile Sprints, Cross-Functional Leadership, Market Research, Competitive analysis,
Timeline
Product & Growth Manager
INDOGENMED HEALTHCARE PVT. LTD.
10.2024 - Current
Product & Performance Marketing Specialist
CLICKDEE MEDIASHARE OÜ
05.2023 - 09.2024
Senior Executive | Performance Marketing
HOUSR TECHNOLOGIES PRIVATE LIMITED
11.2022 - 04.2023
Digital Marketing Executive
GETMEDS HEALTHTECH PTE
01.2020 - 07.2022
Bachelor of Computer Applications -
Chaudhary Devi Lal University
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