Surya Pratap Barik

• Mentored and guided junior engineers, offering technical guidance, code reviews, and architectural support to accelerate team productivity and growth.
• Designed and implemented Group Analytics & Management capabilities—a cloud-native expense sharing, bill payments, and money splitting application—deployed on AWS.
• Engineered an automated recurring bill payment and reminder system using the open-source Quartz Scheduler, enhancing user engagement and payment reliability.

Drove profitable market share growth for global e-commerce brands by leading two high-impact AdTech pods (7 engineers total) within the Retail Media Management division.

• Led end-to-end revamp of the in-house Amazon Ads & Campaigns Management Platform (v1 → v2), improving feature depth, performance, and advertiser self-serve capabilities using latest Amazon Ads APIs.
• Architected a real-time automated bid adjustment engine integrating Amazon Ad DSP with configurable advertiser strategies and ML-based insights, enhancing ROAS through precise targeting across multiple ad placements.
• Proposed, designed and implemented a multi-platform(omni-channel) Campaign Change Log Aggregator, enabling sellers and agencies to track, audit, and report bid and budget changes across omnichannel ad platforms at granular time scales.
• Developed automated workflow schedulers and data pipelines on Snowflake, to process seller product data and identify ad spend inefficiencies, boosting Search media optimization capabilities at scale for omni-channel sales.

Led architecture and delivery of core monetization and engagement platforms impacting millions of users across GoIbibo and MakeMyTrip:

• Goibibo Travel Community (Social Media): Designed backend architecture and microservices (Orchestrator, Recommendation Engine) for a scalable, user-driven travel content platform.Tech stack: Java, Kafka, vert.x, Caffeine, Aerospike, MySQL
• Persuasions & Rewards Engine: Defined Technical roadmap, built and scaled a real-time cashback and rewards service contributing to a 15% uplift in bookings and 40% increase in retention up to the fifth transaction. Supported 12K+ RPM during peak traffic. Integrated A/B testing for reward optimization.Tech stack: Java, Kafka, vert.x, MySQL, Caffeine
• Offers & Coupons Platform: Engineered backend for personalized offer recommendations by integrating internal data services. Enabled internationalization (i18n) to support multi-language rollout (Arabic, Hindi). Rebuilt ReactJS-based Offers Admin Panel to empower business users with greater configurability.Tech stack: Java, Dropwizard, MySQL, Guava, ReactJS
• Collaborated with cross-functional stakeholders (Product, Data, Middleware, Marketing) to align technical solutions with business objectives.
• Mentored a team of engineers, driving code quality, scalability, and production-readiness across platforms.

• MMT Gift Cards Platform: Developed end-to-end backend APIs for gift card purchase and redemption by integrating with Quikcilver systems; enabled a new monetization stream. Collaborated with security and legal teams, and implemented personalized sequencing logic for tailored gift card suggestions.
• In-House A/B Experimentation Framework: Core contributor to the company-wide A/B testing platform used across GoIbibo-MMT; built ReactJS-based admin panel for managing experiments and wrote SDKs in Java and Python for multi-language integration.
• Full-Stack Engineering Across Core Platform Services: Delivered features and maintained services like User Management, User-Permissions Framework, Coupons System, and Role Management Platform with contributions across Java-based backend and ReactJS frontend layers.