Nerella Kumar
Tarlupadu Post
Summary
To obtain a challenging position and continue my career with the organization that will utilize my skills to benefit mutual growth and learning all aspects of my job to achieve advancement and growth of the organization.
Overview
18
18
years of professional experience
Work History
Store Manager
Lifestyle International Pvt Ltd (MAX)
Nellore
02.2023 - Current
- Merchandise & Sales Planning- Planning of sales target to meet business objective
- Customer service - Encourage building customer relationships for higher customer retention
- Commercial Activities- Oversee the work of employees on all cash counters
- Inventory Management - Global count of all the Departments as per the System count
- Communication and People development- Ensure timely and accurate communication from the store to Head Office
- Reports - Preparing Cover days report weekly basis to maintain better MBQ level
- Working on KPI- conversion, Basket Size,ATS,ASP
- Drives on business to improve on Customer Service and Conversion...Elite & Telecalling, Green Pos, self-checkout, NPS
- As a Store Manager, to maintain the store entire operations as per SOP standards for large scale Sft 10990 and handling 38 Manpower count.
- Improve on conversion 12.5% to 15% now
- Basket Size improved from 3.25 to 3.98
- Revenue grew from ₹6.86 Cr (FY 2024-25) to ₹8.12 Cr (FY 2025-26), delivering 18.2% growth with a 3.7% improvement in Basket Size.
- Achieved 100% employee retention (zero attrition) during FY 2025-26.
- Post-renovation, SPD increased from 2.20 to 3.06, delivering 42% growth from December 2025 onwards.
- Recorded 54% sales growth in CY 2026-2027.
Store Manager
Reliance Retail Ltd (Trends)
Nellore
08.2021 - 02.2023
- Store Management -SOP standards-Employee Rosters-Both Shifts
- Online Orders- Ajio & Jio Mart
- KRA-Tracker maintain Day wise -Target, Foot Falls, PCM Conversion,ATS,SPSF
- Back office -BOH,GRN,GRDC,IST,SAP & Cash Management ,Imprest,VM Management and Marketing
- Handling Customer Query and Departments like-Kids, Men's, Women at store level
- As a Store Manager, To maintain the store entire operations as per SOP standards for large scale Sft 8956 and handling 44 Manpower count.
- Aug to March Target Vs Actual- 6.54 Cr Vs 7.87Cr with 120% and 35% LFL
- Entire Cluster Stores-Best in LFL and Target Achievement and Low Attrition below 0.5%
Territory HR (Sr Executive)
More Super Market
Vijayawada
05.2017 - 05.2020
- As a Territory HR, successfully leads all HR functional activities for 325 employees, 20 stores across coastal AP and HR policy execution at store level.
- Best Trainer Award for the Year of 2016-17
- International -Six Sigma Yellow Belt Certification completed -2017
- Attrition Control from 6.5% to 3.75 for the year of 2018-19
Trainer
More Super Market
Vijayawada
09.2014 - 04.2017
Store Manager
More Super Market
08.2013 - 09.2014
Assistant Store Manager
Kurnool Heritage Foods (IND) ltd
06.2011 - 08.2013
- As an Assistant store manager to meet the organization goals and run the store operations as per SOP standards for large scale 9927 sft store.
- Handle the 65 Manpower count at store level.
- Best Profit store award for the year of 2012-13
- Best F&V sales Growth Award for the year of 2012-13
Store Manager
Hyderabad Coromandel International Ltd
Adoni & Ieeza
06.2008 - 02.2010
- Managed store operations to achieve organizational goals.
- Handled the 25-manpower count at store level.
- Best store Manager Award in out of 425 stores for the year of 2008-09
- Best Profit store Award for the year of 2008-09
- Best Sales in Sulphur Category award for the year of 2008-09
- Best sales in category of Pesticides for the year of 2008-09
- Best LTL growth award for the year of 2008-09
Education
MBA - HR/Finance
JNTU university
01-2008
BSc -
Nagarjuna University
01-2006
Intermediate -
State Board
01-2003
SSC -
State Borad
01-2001
Accomplishments
- Improve on conversion 12.5% to 15% now
- Basket Size improve from 3.25 to 3.98
- Revenue grew from ₹6.86 Cr (FY 2024-25) to ₹8.12 Cr (FY 2025-26), delivering 18.2% growth with a 3.7% improvement in Basket Size.
- Achieved 100% employee retention (zero attrition) during FY 2025-26.
- Post-renovation, SPD increased from 2.20 to 3.06, delivering 42% growth from December 2025 onwards.
- Recorded 54% sales growth in CY 2026-27.
Languages
- English
- Telugu
Disclaimer
I hereby declare that above mentioned information is correct to the best of my knowledge and belief.
Roles And Responsibilities
- Merchandise & Sales Planning - Planning of sales target to meet business objective
- Customer Service - Encourage building customer relationship for higher customer retention
- Commercial Activities - Oversee the work of employees on all cash counters
- Inventory Management - Global count of all the Departments as per the System count
- Communication and People development - Ensure timely and accurate communication from the store to Head Office
- Reports - Preparing Cover days report weekly basis to maintain better MBQ level
- Working on KPI - conversion, Basket Size, ATS, ASP
- Drives on business to improve on Customer Service and Conversion...Elite & Telecalling, Green Pos, self-checkout, NPS
Personal Information
- Father's Name: Sivaramaih
- Mother's Name: Nagamani
- Number of Children: 2
- Date of Birth: 05/15/86
- Marital Status: Married
Timeline
Store Manager
Lifestyle International Pvt Ltd (MAX)
02.2023 - Current
Store Manager
Reliance Retail Ltd (Trends)
08.2021 - 02.2023
Territory HR (Sr Executive)
More Super Market
05.2017 - 05.2020
Trainer
More Super Market
09.2014 - 04.2017
Store Manager
More Super Market
08.2013 - 09.2014
Assistant Store Manager
Kurnool Heritage Foods (IND) ltd
06.2011 - 08.2013
Store Manager
Hyderabad Coromandel International Ltd
06.2008 - 02.2010
MBA - HR/Finance
JNTU university
BSc -
Nagarjuna University
Intermediate -
State Board
SSC -
State Borad