Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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SUSHANT SAXENA

SUSHANT SAXENA

Delhi

Summary

In-depth Senior Analyst with sound knowledge of various software. Expertise in client management, data analysis, data modeling and client relationship management. Over 3 years of experience in industry.

Worked on Various platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok, Snapchat and Pinterest

Proficient in utilizing analytics tools to extract actionable insights, improve ROI, and drive strategic decision-making

Overview

5
5
years of professional experience

Work History

Senior Analyst

Dentsu
Chennai
09.2023 - Current
  • Worked closely in the French Market
  • Ensured Daily pacing checks for all the accounts
  • Concrete reporting of all the accounts, on weekly Basis
  • Launching new campaigns on various Social Platforms
  • Day to day operations of Major E commerce brands
  • Analyzed data from various sources to identify trends and patterns.
  • Working across social platforms to drive the KPI

Associate COE

Tyroo
Gurugram
04.2021 - 09.2023
  • Experienced performance marketer with a track record of driving ROI for multiple brands on Meta and other platforms
  • Developed effective campaigns to increase customer acquisition conversion, and retention. - Skilled in data analysis, campaign optimization, and customer targeting.
  • Closely worked with Major E-commerce brands in MENA like Namshi, Danube group, Ounass, 6th Street, Mumzworld, TitanEye plus, Junior Couture managing a spend of more than $2M across various advertising platforms and driving a positive ROI - Managed marketing campaigns across multiple channels, including Facebook, Instagram, Snapchat.
  • Developed and executed marketing strategies to increase revenue and drive growth.
  • Conducted A/B testing and analyzed data to optimize campaign performance.
  • Created ad copy and visuals for marketing campaigns. - Worked closely with the creative team to develop compelling content, graphics, and other assets to support marketing campaigns.
  • Stay up-to-date with industry trends, best practices, and new technologies to continuously improve digital marketing efforts.
  • Ensure compliance with legal and regulatory requirements, such as data privacy laws and advertising guidelines.

SME

Dunzo
Bangalore
04.2019 - 03.2021
  • Achieved my KPIs regularly and Got Promoted as an SME for Partner support. - My responsibilities Included handling partner queries, sharing observed trends to reduce partner calls and flag any production-related issues. - Had delivered many on-time projects within the deadline - Moreover, while the position afforded me a well rounded skill set, including excellent relationship building and time management skills and leadership skills among the team.

Education

Corporate MBA + BBA -

Gems B School
08.2019

High School Diploma -

Bhartiya Vidya Bhavan

Skills

  • Analytical Skills
  • Root cause analysis
  • Communication
  • Adaptability
  • Data Driven Decision Making

Accomplishments

  • Worked as a relationship manager, where my role was to cater the properties of the seller and to generate leads for the properties.
  • Closed many properties during my tenure
  • Meta Certified - Digital Marketing Associate
  • Snap Focus Certification
  • Google Ads Certification

Languages

  • English
  • Hindi

Timeline

Senior Analyst

Dentsu
09.2023 - Current

Associate COE

Tyroo
04.2021 - 09.2023

SME

Dunzo
04.2019 - 03.2021

Corporate MBA + BBA -

Gems B School

High School Diploma -

Bhartiya Vidya Bhavan

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SUSHANT SAXENA