Sushant Sharma
New Delhi
Summary
Demand Generation Guy with experience client demand analysis and management. Communicated with clients to understand needs and developments in business models, analyzed market forecast data and marketing campaign performance and developed and implemented marketing plans to exceed business volume projections. Analytical professional illuminating market conditions and client needs to deliver exceptional demand generation & marketing outcomes.
Overview
4
4
years of professional experience
Work History
Lead - Demand Generation
PeopleStrong
Gurugram
04.2023 - Current
- Developed and executed strategies to increase lead generation and conversion rates through Account Based Marketing (ABM ) and content syndication.
- Up-Selling - Created and implemented B2B demand generation programs to improve customer acquisition and retention.
- Cross-functional working - coordinated with teams & led them, to ensure effective execution of campaigns across multiple channels for better Inbound MQLs as well..
- IPO launces study - Identified new opportunities for growth through market research and analysis.
- Built relationships with key stakeholders to ensure successful implementation of initiatives.
- Developed automated processes to streamline demand generation activities while ensuring quality standards are met.
- Monitored competitors' activities in order to identify potential areas of improvement or expansion.
- Leveraged A and B testing to optimize performance across digital platforms & tools.
- Planned and coordinated events, conferences and Round Table aimed at generating more qualified leads.
- Established tracking systems that allowed us to measure the effectiveness of our demand generation efforts over time such as Bamboo Box.
- Worked closely with sales teams in order to develop targeted messaging and offers that resonated well with prospects.
- Developed marketing strategies based on corporate objectives and market trends.
- Coordinated marketing events for showcasing product and service offerings.
- Interviewed and hired talented individuals to add value to marketing team.
- Recommended policy changes.
- Been part of deal closures and even initiated them from root level of cold calls.
Inside Sales Specialist
Darwinbox Digital Solutions Pvt Ltd
Pune & Hyderabad
03.2021 - 03.2023
- Sourced new sales opportunities through outbound emails, cold calls, and warm calls for strategic business development.
- Engaged with enterprise accounts to drive business growth, targeting high-ticket opportunities.
- Created pitch documents and presentations to attract potential clients and expand business.
- Managed a specific geography, mapped relevant accounts, and drove traction for sales.
- Maintained CRM data accuracy to derive actionable insights and track sales performance.
- Collaborated with internal teams, external stakeholders, and sales leadership for effective outreach.
- Mentored and coached inside sales team members to meet lead targets and foster cross-department collaboration.
- Developed customer relationships, provided consultative solutions, and overcame objections.
- Used digital and traditional methods to generate and qualify sales leads.
- Monitored industry trends, competitive landscape, and customer preferences to optimize sales strategy.
- Regularly reported on sales progress and implemented strategies for improved customer retention and loyalty.
Sports Leader (Intern)
Decathlon Sports India Pvt. Ltd
Delhi (NCR)
03.2020
- Strategic planning in product placement and affiliated activities including Retail inventory management
Education
MBA - Marketing, HR & Ops
IBS
Hyderabad03-2021
BBA - Computer Application
MIT School of Management
Pune05-2019
Class 12 - Science (PCM - IP)
Army Public School
04.2016
Skills
- ABM Expert
- Cold calling
- Hubspot CRM
- Multi-tasker
- Competitive Analysis
- B2B sales
- Up/Cross-selling
- Analytical skills
- Planning skills
- Building Rapport
- Attention to details
- Data Mining Tools
- Marketing campaign management
Hobbies and Interests
- Bike Rides
- Travelling for Food
- Exploring Landscapes
Languages
- English
- Hindi
- Punjabi
Familybackground
Father - Col (Dr) Sanjeev Sharma, Indian Army
Mother - Prof. Soni Sharma, Indian Army
Languages
English
First Language
Hindi
Proficient (C2)
C2
Punjabi
Upper Intermediate (B2)
B2
Marathi
Beginner (A1)
A1
Timeline
Lead - Demand Generation
PeopleStrong
04.2023 - Current
Inside Sales Specialist
Darwinbox Digital Solutions Pvt Ltd
03.2021 - 03.2023
Sports Leader (Intern)
Decathlon Sports India Pvt. Ltd
03.2020
MBA - Marketing, HR & Ops
IBS
BBA - Computer Application
MIT School of Management
Class 12 - Science (PCM - IP)
Army Public School
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