Sushant Waghmare
Senior Manager - Digital Marketing
Mumbai
Summary
To contribute as a team member in a lively work environment focused on promoting business growth by providing better worth and service. Versatile Senior Manager specializing in Insurance Sector and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
15
15
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Senior Manager – Digital Business & Marketing / Performance Marketing /Martech Automation
HDFC Life
04.2020 - 12.2022
- Responsible for end-to-end Lead generation/Login/Issuance of Traditional Digital Business
- Managed email marketing lifecycle: copywriting, design, coding, deployment via ESP, enhancing lead generation and conversion
- Oversaw data segmentation, A/B testing, utilized Google Analytics/Tag Manager for campaign analysis, and improved user engagement
- Coordinated with teams for new business modules, managed project timelines/budgets, and delivered monthly/quarterly performance insights
- Led vendor relations, negotiated contracts, and executed affiliate email campaigns on CPL/CPA models, boosting ROI and sales support
- To share campaign insight, business review on monthly/quarterly basis to internal team
- Preparing MTD/YTD numbers
- Lead Vendor Management in all aspects including vendor selection, contract negotiation, invoice approvals, and optimizing vendor delivery and performance
- Have worked with multiple publishers for Affiliate Email Campaigns on CPL and CPA model
- Sales Support
- Responsible for planning, Organizing, Coordinating and controlling the Adobe activity to achieve sales targets
- Preparing the targets as per the sales plan, specifying the targets vs products to sales team
- Focusing on call center requirement and analysis for all users to increase quality and quantity of new leads
- To follow up with call center for business as well as dispositions since this is core part of business.
Manager – Email Product Operation / Campaign Management & Account Management
Gupshup Technology PVT.LTD
10.2014 - 03.2020
- Led campaign management for diverse sectors, ensuring targeted delivery and optimization of marketing operations
- Directed a 4-person team in executing email campaigns, leveraging SQL/Excel for data analysis and HTML/CSS for web content
- Ensured flawless campaign delivery across transactional, promotional, and affiliate channels, including segmentation, list pulls, and flow creation
- Implemented strategies to target the right audience with precision, enhancing campaign effectiveness
- Managed offshore team operations, maintaining high-quality standards and performance metrics, including resource and team management
- Orchestrated the implementation and measurement of integrated marketing campaigns, ensuring timely execution within budget constraints
- Produced regular campaign performance reports, ensuring accurate tracking and invoicing
- Collaborated with various publishers for affiliate email campaigns across CPM, CPC, CPV, and CPL models
- Managed off-shore operations, maintaining quality and performance metrics, and delivered marketing campaigns within budget
- Built strong customer relationships as the main contact, advised key stakeholders, and drove ROI through strategic email plans.
(I) Campaign (Email, SMS and IVR) Execution Executive (II) Web Designer
Hansa Cequity Solutions Pvt Ltd
11.2012 - 11.2014
- Campaign Management (EMAIL, SMS and IVR): Implement the multiple E-mail, SMS and IVR campaigns like Banking, E-Commerce, Real estate etc
- To ensure the campaign delivery & execution of campaigns through the campaigner tool
- To ensure right online communication goes to the right customer base in terms of Emails, SMS and IVR
- Co-ordinate with Clients for their requirements and help them to solve issue
- To provide process training to new joiners in campaign management team
- Sharing monthly report with Manager and Sr
- Manager in terms of Revenue of each client
- Working on Email Marketing tool like Netcore and Octane
- Creating Webpages using HTML/CSS, Javascript, JQuery
- Creating Responsive Webpages using HTML/CSS, Javascript, Jquery.
Web Designer and Web Developer
Zeist Marketing Solution
03.2010 - 10.2012
- Design and Develop Websites using HTML, CSS, JQUERY, JAVASCRIPT, PHP and ASP.NET
- Creating Graphic templates using Adobe Photoshop and Adobe Illustrator
- Handling all Web Solutions queries.
Senior Manager – Customer Experience & Engagement / MarTech Automation / Performance Marketing
Aditya Birla Health Insurance
12.2022 - Current
- Developed and executed end-to-end marketing strategies, optimizing budget for maximum ROI and maintaining vendor relationships
- Led the creation of new user journeys, improving onboarding and product education, driving user experience and retention
- Managing cross sale, upsell, renewal business through Martech Automation / Performance Marketing
- Managing all promotional / transactional, drip campaigns, triggered email, SMS, whatsapp, Push campaigns and newsletters through Clevertap
- Drive the customer experience and engagement on their interest, portfolio, and behaviour
- Identifying and implementing latest functionalities on the Clevertap to improve customer engagement and increase conversion rates
- Responsible for New Business, MAU and App download
- Develop MIS documentation to allow for smooth operations and easy system maintenance
- Fulfillment of Adhoc and Marketing Campaigns Winner List
- Ensure 100% utilization of data led features of existing platforms in CDP e.g
- Clevertap Opportunity Detect and Interact
- End-to-end strategy development and management of marketing channels such as paid advertising, content marketing, social media, email marketing, and SEO/SEM
- Effectively partner and collaborate with external agencies and vendors for the delivery of marketing campaigns
- Develop and manage the marketing budget, optimizing allocations for maximum ROI
- Work with media agencies to create paid media campaigns utilizing Digital Acquisition channels and seek to continually optimize through continuous monitoring and insights from social listening
- Interact with Legal, compliance & procurement for vendor selection, evaluation, and due diligence.
Education
MBA - Digital Marketing
Amity University
03.2025
T.Y. B.Sc - Physics
Jodhpur National University
06.2013
H.S.C -
Maharashtra State Board
2005
S.S.C - undefined
Maharashtra State Board
Skills
Strategic thinking
undefinedCertification
Oracle 1Z0-047
Additional Qualification
Diploma in Web Programming & Software Programming from St. Angelo’s Computer Education, MUMBAI
Awards
- Won two Apple Awards for Extraordinary service provide to Key Clients Like Croma and Westside (Hansa Cequity Solutions PVT. LTD)
- Won GUP GANG Award at the National Sales Conference,2016 (GupShup Technologies India Pvt. Ltd)
- Won the Outstanding Achievement for the year 2018 Award at the National Sales Conference,2016 (GupShup Technologies India Pvt. Ltd
- Won Racho of the Quarter (Aditya Birla Health Insurance)
Affiliations
Diploma in Web Programming & Software Programming from St. Angelo’s Computer Education, MUMBAI
Additional Information
Certification
· Oracle 1Z0-047
· Clevertap Marketing
Timeline
Senior Manager – Customer Experience & Engagement / MarTech Automation / Performance Marketing
Aditya Birla Health Insurance
12.2022 - Current
Senior Manager – Digital Business & Marketing / Performance Marketing /Martech Automation
HDFC Life
04.2020 - 12.2022
Manager – Email Product Operation / Campaign Management & Account Management
Gupshup Technology PVT.LTD
10.2014 - 03.2020
(I) Campaign (Email, SMS and IVR) Execution Executive (II) Web Designer
Hansa Cequity Solutions Pvt Ltd
11.2012 - 11.2014
Web Designer and Web Developer
Zeist Marketing Solution
03.2010 - 10.2012
MBA - Digital Marketing
Amity University
T.Y. B.Sc - Physics
Jodhpur National University
H.S.C -
Maharashtra State Board
S.S.C - undefined
Maharashtra State Board
Oracle 1Z0-047
Clevertap Marketing
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