Sushanth Manapragada
Hyderabad
Summary
Analytical and results-driven business graduate with a strong foundation in SEO, digital marketing,and content creation. Proficient in achieving notable enhancements in client visibility and engagement through effective implementation of SEO techniques and high-quality content development. Eager to contribute expertise to dynamic teams and further develop practical knowledge in performance marketing.
Overview
6
6
years of professional experience
Work History
SEO Executive
Red Matter
10.2023 - Current
- Managed on-page and off-page SEO strategies, leading to a 70% in organic traffic for key clients, including, Rural Development Trust, Neoretina Eyecare Institute, My Home Constructions, Meru International School and Felicity IVF & Fertility Center while also gaining 50% for clients like MONIN.
- Conducted keyword research and competitor gap analysis to optimise content and improve rankings.
- Acted as a key liaison between the SEO and copywriting teams, ensuring seamless integration of keywords and optimization techniques into creative content.
- Collaborated with the content team to create engaging blogs and articles, incorporating targeted keywords.
- Utilzed tools like Google Analytics, SEMrush, and SEO Quake to track and report performance metrics.
Junior Copywriter
Red Matter
06.2023 - 09.2023
- Developed creative copies for marketing campaigns, advertisements and website content for clients such as Aroha, My Home Constructions and Student Tribe
- Partnered with designers to ensure cohesive alignment between copy and visual elements.
- Drafted scripts for promotional videos in English and Telugu, enhancing campaign reach and effectiveness
Content Writing Intern
Money N VictoryC
09.2022 - 01.2023
- Developed engaging and informative articles tailored for the target audience.
- Conducted research to ensure accuracy and relevance of content..
- Supported the editorial team with proofreading and editing.
Freelance Writer
WhatCulture.com
01.2019 - 02.2019
- Published two well-received articles on professional wrestling, showcasing in-depth analysis and engaging storytelling.
Education
BBA -
ICFAI Business School
Hyderabad07.2021
High School Diploma -
ETASI Timpany School
Visakhapatnam05.2017
Skills
- SEO Tools: Google Analytics, SEMrush, SEO Quake, Keywords Everywhere
- Content Creation: Blog writing and video scriptwriting in English and Telugu)
- Marketing Strategies: Keyword analysis, competitor analysis, SEO strategy planning
- Other Skills: Critical thinking, team collaboration, multitasking
Career Goals
- Aim to become a digital marketer with a focus on gaining hands-on experience in performance marketing. I am keen to enhance my understanding in advanced tools, techniques and analytics that deliver impactful outcomes in this field.
- Interested in roles within digital marketing to gain diverse project exposure, collaborate with industry experts and hone skills across marketing channels.
- Committed to full-time roles to gain practical experience and learn extensively from seasoned professionals in a structured environment.
Key Achievements
- Created SEO-focused content and website blogs for 11 clients, ensuring keyword optimisation tailored to their industries and audiences. Managed off-page SEO tasks, including directories, profile linking, social bookmarking, guest blogging, image submissions, classified ads, business listings, ping submissions, blog commenting, Web 2.0 blogs and competitor gap link analysis to identify ranking opportunities.
- Supported the Copy Team on creative projects by contributing to Google Search ad content, keyword strategies, video scripts and ad copies, ensuring cohesive alignment between SEO objectives and content goals.
- Utilised tools like SEMrush, Google Analytics, and SEO Quake for keyword research, performance tracking and generating weekly and monthly SEO analysis reports. Employed ChatGPT for bulk SEO-focused blogs while maintaining a hands-on approach for website blogs.
- Overcame a significant personal challenge, a disability caused by breaking my left leg twice, which required extensive therapy and resulted in a career hiatus. Re-entered the workforce with resilience, transitioning from copywriting to a passion for data-driven SEO and performance marketing. This journey honed my adaptability, perseverance and commitment to continuous learning in a dynamic field.
Languages
English
Bilingual or Proficient (C2)
Telugu
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Hobbies
Sports (Cricket, Badminton, Basketball), Writing, Workout Enthusiast
Timeline
SEO Executive
Red Matter
10.2023 - Current
Junior Copywriter
Red Matter
06.2023 - 09.2023
Content Writing Intern
Money N VictoryC
09.2022 - 01.2023
Freelance Writer
WhatCulture.com
01.2019 - 02.2019
BBA -
ICFAI Business School
High School Diploma -
ETASI Timpany School
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