Summary
Overview
Work History
Education
Skills
Accomplishments
Tech Stack
Timeline
Hi, I’m

Sushil Christopher

Marketing Manager
Bangalore
Sushil Christopher

Summary

A Marketing manager that devices strategy and decision making by data-driven insights, strong content marketing and User Experience (Ui/UX).

With over 8 years of experience in driving brand, product campaigns and optimization for B2B, B2C services for Agencies, Events and Partnership Channel campaigns (organic and paid).

Embracing AI and it's uses in Marketing.

Overview

12
years of professional experience
4
years of post-secondary education

Work History

Freelance
Bangalore

Product Designer
10.2023 - Current

Zoho
Bangalore

Partner Marketing Manager
12.2022 - 09.2023

Job overview

  • Directly oversaw the creation and growth of internal and external communications which include Content Marketing, Branding, Email Marketing, Case Studies, and Newsletters for the Partnership Team.
  • Curated and hosting Webinars and co-branded events to drive demand for partners and help with new customer acquisition, product placement and Brand awareness.
  • Created and drove Lead generation campaigns to improve the partnership sales funnel. (paid). Oversaw clientele interaction and management for a few partnerships companies.
  • Curated with the team on engagement activities on Social Media (Linkedin, Youtube), Website flow and optimization and Events.

Trescon
Bangalore

Digital Marketing Manager
01.2019 - 04.2022

Job overview

  • Dealt with end-to-end aspects of Digital Marketing for In-house events which included Website Design, Lead Generation, UI/UX, SEO, Email Marketing Automation, Paid Ads - Google, Facebook & Linkedin, In-mail and automation.
  • CxO Conferences include: AI & 5G Show - Qatar, CIO and BFSI summit in India
  • Responsible for training and mentoring teams while also building frameworks that ensures that generated revenue is converted into deals

FreshMenu
Bangalore

Corporate Relationship Manager
12.2016 - 12.2018

Job overview

  • Implemented a lead generation framework through email and social media through various channels both offline and online.
  • Worked in liaison with design, tech and operations to launch a pilot new program within FreshMenu for Cooperates. Conducted Market research based on geographical locality, feasibility and launched the program with a 2 month marketing awareness plan.

Regalix Pvt Ltd
Bangalore

Product Specialist
10.2013 - 01.2016

Job overview

  • Worked with this Marketing Agency for their client - Google on their Google's core Ad Channels ( AdWords & Analytics)
  • Campaign Management - Maintenance & Analysis, Implementation and Optimization Expertise
  • Piloted the ‘Product Listing Ads’ project that involved pitching Google Shopping to Tier – I Google clients
  • Consulted SMBs on optimization tips and strategies for business growth.

FLIPKART INTERNET PVT LIMITED

CONTENT WRITER
01.2012 - 01.2013

Job overview

Worked as a Content Writer focusing on Market Research for ad copies and website content.

Education

CHRIST UNIVERSITY
Bangalore, India

MBA
06.2017 - 03.2019

CHRIST UNIVERSITY
Bangalore, India

Bachelor of Arts from Psychology, Sociology And Economics
06.2009 - 05.2012

Bishop Cotton Boys School
Bangalore, India

High School Diploma
03.1994 - 03.2004

Skills

Market Research

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Accomplishments

  • Zoho: Curating a Marketing strategy and overseeing executing for Zoho's Channel Partnerships Marketing.
  • Trescon: (B2B and Event Marketing) Increased marketing revenue by 20% during the pandemic. Attributed revenue from campaigns include $50k USD in revenue in 2021.
  • FreshMenu: (B2B and Offline Maketing) Lead a team that conducted market analysis and product launch for a corporate acquisition & retention program that generated over 200 leads, led to 75 yearly subscriptions and generated 50 lakh rupees annually for the company.
  • Regalix:( Agency) Optimized campaigns for over 50 brands for companies in electronics, fitness, real-estate, Ecommerce and SaaS.


Tech Stack

Market Insights: SEMRush, SimilarWeb, 

CRM and Marketing Automation: Hubspot, Salesforce and MailChimp, Zoho CRM 

Ads: Google Ads, Meta ads, Linkedin Ads

Tag Managers: GTM, Pixel and Insight

Web Data: Hotjar, Google Search Console

Tracking and Reporting: Google Analytics, Adobe Analytics, Microsoft Clarity

Essentials: Microsoft Excel, Microsoft Word

Design: Adobe Photoshop, Canva,

UI/UX -Adobe XD, Figma

Programming languages: HTML Basics

Search Engines: Google, Youtube, Microsoft, Bing, Pinterest, Quora


Timeline

Product Designer

Freelance
10.2023 - Current

Partner Marketing Manager

Zoho
12.2022 - 09.2023

Digital Marketing Manager

Trescon
01.2019 - 04.2022

CHRIST UNIVERSITY

MBA
06.2017 - 03.2019

Corporate Relationship Manager

FreshMenu
12.2016 - 12.2018

Product Specialist

Regalix Pvt Ltd
10.2013 - 01.2016

CONTENT WRITER

FLIPKART INTERNET PVT LIMITED
01.2012 - 01.2013

CHRIST UNIVERSITY

Bachelor of Arts from Psychology, Sociology And Economics
06.2009 - 05.2012

Bishop Cotton Boys School

High School Diploma
03.1994 - 03.2004
Sushil ChristopherMarketing Manager