Sushil Kumar
Noida
Summary
An accomplished professional with nearly 16 years of experience, bringing a wealth of pioneering expertise and a track record of year-on-year success in Sales and Marketing, Business Development, direct marketing, Revenue Generation, and Team Management within the Industrial product business. Extensive background in these areas has allowed for consistently driving growth and exceeding targets, while effectively leading and motivating teams to achieve exceptional results. Proven ability to identify and capitalize on market opportunities, dedicated to delivering impactful strategies that maximize revenue and enhance overall business performance.
Overview
16
16
years of professional experience
Work History
Marketing and business Development Manager
SMC Corporation India Pvt Ltd
12.2023 - Current
- Marketing Strategy and Planning: Develop comprehensive marketing strategies and plans for Existing & New products, aligned with business objectives, target markets, and customer needs
- Conduct market research to identify customer segments, competitive landscape, and market trends, and use the insights to drive marketing initiatives
- Define product positioning, value proposition, and messaging to differentiate our industrial products in the market
- Product Launch and Promotion: Plan and execute product launch activities, including market introduction, collateral development, sales training, and promotional campaigns
- Develop compelling marketing materials, such as brochures, presentations, case studies, and website content, to effectively communicate product features, benefits, and applications
- Collaborate with cross-functional teams, including sales, product management, and creative services, to ensure seamless product launches and marketing initiatives including seminars and demonstrations
- Digital Marketing and Lead Generation: Develop and implement digital marketing strategies to drive lead generation, brand awareness, and customer engagement for industrial products
- Customer Relationship Management: Build and maintain strong relationships with key customers to understand their needs, gather feedback, and incorporate it into marketing strategies
- Collaborate with sales teams to provide them with marketing support, including sales materials, training, and customer insights
- Marketing Performance Analysis and Reporting: Monitor and analyze marketing campaign performance, website traffic, lead generation metrics, and other key performance indicators to measure marketing effectiveness
- Prepare regular reports and presentations for management, highlighting marketing achievements, trends, and recommendations for improvement
Business Development Manager
Kennametal India Limited
09.2021 - 11.2023
- To grow business for in Oil and Gas Segment, Power, Cement Industry and develop a services model for hard facing & Job work solutions by developing vendors by utilizing complete wear solutions of Kennametal
- In co-operation with the Sales Director, formulate business plan and its budget in line with growth indicators of the operating year
- New Product development, coordinating with global resources to maximize penetration
- Establish rapport with key accounts and leverage enterprise resources strategies to maximize revenue growth
- To prepare credentials and Horizontal deployment in the Industry
- Mapping of Industry and Analyzing Critical applications of the industry
- Establishing Prototypes for successful case study
- Identifying market opportunities, developing business cases, and offering successful product/services
- Forecasting and planning monthly & quarterly sales targets and executing them in a given time frame
Assistant Manager
Esab India Limited
08.2015 - 09.2021
- Managing complete sales operations with accountability for profitability
- Executing the long-term business directions of the region to ensure maximum profitability in line with organizational objectives
- Strategic planning for Govt, Non-Govt
- Customer to forecast monthly & quarterly sales targets
- To identify capable Vendor in the territory for the successful execution of work
- Allocation of Job maintain confidentiality and integrity of customer
- Handling post-sale service operations ensuring customer satisfaction and business retention
- Involved in service marketing; market survey and analyzing competitors' situation, products, products advantage / disadvantage and competitiveness
- Conducting pre-delivery / field tests for products to ensure defective products do not reach the customers
- Monitoring the post service activities like post service feedback, follow up with the customers, service reminders and handling customer complaints for superior customer service
- Enhancing customer satisfaction matrices & monitoring customer complaints & warranty issues
Application Specialist Engineer
EWAC alloys limited( L&T Subsidiary)
11.2011 - 10.2015
- Accountable for Application based product approach in Major industries like Cement, Power plant, F&F, F&C, Heavy Engineering etc
- Falls in my Territory: Chandigarh, Derabassi, Yamunanagar, HP and Srinagar
- To Achieve or grow in predefined territory having predefined target
- Analyzing latest marketing trends and tracking competitors' activities and providing valuable inputs to management for fine tuning sales & marketing strategies; initiating market development efforts
- Identifying market opportunities, developing business cases and offering successful product/services
- Forecasting and planning monthly & quarterly sales targets and executing them in a given time frame
- Branding and Demonstrations of all range of Products with CSR-Protective Coatings, custom solutions, M&R, Wear Plates
- To prepare service report/case studies/classic folder of Application or customer for credential-based selling
Territory Service Engineer
Apollo Tyres Ltd
09.2009 - 11.2011
- Accountable for handling product warranty at customer & OEM at Chandigarh, Patiala & Himachal Pradesh territory; ensuring Dealer Network expansion and Market Demand Generation
- Responsible for Attending customer (OEM/User/Business Partner) complaints in all categories like Truck Bus Bias Tyre, Truck Bus Radials, Passenger Car Radials, Farm so as to ensure customer satisfaction
- Managing the OEM falls in my territory
- OEM like Isuzu, Sonalika, Swaraj etc
- Managing the After Sales for TBR & TBB using Customer Acquisition Process(CAP) which involves: Prospecting of users, identifying and selecting users as per focused segment
- Fitment supervision, technical recommendation & fitment/follow up
- Closure report with summary of performance
- To organize BTL & ATL activities which includes Campaigns at all vehicle unions with Canopy, Seminars at customer front and also with OE partners
- Tyre Training to Service provider of OEM & Customer Driver
- Regular Inspection of Vehicles of Apollo, High claim customer and Non-Apollo customer
- To organize marketing campaign/fitment survey at Residential Society by organizing drawing competition for children
Education
Bachelor of Engineering -
Punjab Technical University/Beant College of Engg & Tech
01.2009
IIM Rohtak -
IIM Rohtak
01.2019
Skills
- Market Expansion Expertise
- Sales
- Marketing Skills
- Strategic Planning
- Process Industry Knowledge
Accomplishments
- Achieved the Approved Application Procedure award pan India in Ewac alloys.
- Certificate in Kennametal for unique Application and generating additional business.
Skills
, ,
Personal Information
Nationality: Indian
Hobbies and Interests
- Singing
- Mimicry
- Exploring distant lands
- Capturing moments
- Feeling the music
- Every kind of sport
HOBBIES
MIMICRY SINGING PLAYING ANY SPORT
Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Punjabi
Bilingual or Proficient (C2)
Timeline
Marketing and business Development Manager
SMC Corporation India Pvt Ltd
12.2023 - Current
Business Development Manager
Kennametal India Limited
09.2021 - 11.2023
Assistant Manager
Esab India Limited
08.2015 - 09.2021
Application Specialist Engineer
EWAC alloys limited( L&T Subsidiary)
11.2011 - 10.2015
Territory Service Engineer
Apollo Tyres Ltd
09.2009 - 11.2011
IIM Rohtak -
IIM Rohtak
Bachelor of Engineering -
Punjab Technical University/Beant College of Engg & Tech
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