Sushil Pachouri
Agra
Summary
Seeking assignment in the areas of Channel Sales Management & Business Development in a growth-oriented organization.
A Management Graduate with 19 years of experience in Sales, Marketing, Product, Business Development, Distribution, Channel, Mentoring & Team Management. Successfully handled Distributors, power retailers, market dealers and digital platforms across North India market. Extensive experience in exploring & developing new markets, accelerating growth & achieve desired sales goals. A keen planner & strategist with proven track records of consistently increasing the sales/ market share of the company. A proactive leader and planner with expertise in strategic planning, market plan execution, account management, pre-sales efforts with skills in P&L management, competitor and market analysis, and targeted marketing. Ability to manage 3Ms (Men, Money and Machines) makes profile more versatile. Effectively handled Small Appliances products including Air Coolers, Water Heaters, Mixers, Irons, Cook tops Chimneys Stainless Steel Utensils & Vacuum Themo wear etc. Co-ordinate distributors, wholesalers, semi wholesalers, dealers, retailers and service outfits, of consumer market, cooperative sector & general industries. A skilled communicator with exceptional presentation skills and abilities in forging business partnerships in markets, lead cross-functional teams & establish beneficial relationships with key players in the industry. Possess expertise in working in multicultural environments with the distinction of exploring new markets for expanding businesses from scratch and streamlining operations.
Overview
22
22
years of professional experience
Work History
Regional Manager
NBD Market Hub Pvt. Ltd.
12.2023 - Current
- Responsible for managing growth in U.P, Uttarakhand, Delhi NCR, Haryana, Punjab, Rajesthan, Jammu & Kashmir with an annual Targets.
- Spearheading the entire gamut of primary & Secondary sales, marketing, distributor, dealer development & management, branding business acquisition, business expansion, and business management activities by leading a team.
- Managing all potential marketing, sales & business development opportunities including order management, distribution strategies, reseller agreements, product segmentation and product delivery management to ensure 100% dealers’ satisfaction in terms of services requests.
- Leading team with career development including performance management, feedback & training and motivation.
- Monitoring performance of sales team by establishing a system of reports and communications involving sales reports, cyclical sales meeting sales newsletters and bulletins.
- Achieving top line targets with an eye on profits, negotiating terms of business with key channel partners.
- Managing 35 distributors and 1200 retailers across the North region (P&L, Budget, Rebates, Sales & Marketing promotion support).
- Successfully boosted the growth in different Categories by taking over the market share from the competitors within a record time due to meticulous planning.
Business Develop Head (Channel Sales Development)
Rajlaxmi Group of Industries
07.2019 - 11.2023
- Managing all potential marketing, sales & business development opportunities including order management, distribution strategies, reseller agreements, product segmentation, P&L management and product delivery management to ensure 100% dealers’ satisfaction in the market.
- Managing 2000 Dealers and 100 plus Distributors all over North India Belt, along with functional Areas of Primary, Secondary and After Sales Service.
- Overseeing opportunities to channelize business and preparing the Area annual business plan covering new locations, sales from current locations. Procurement of orders from distributors.
- Coordinating promotional activities with marketing team and ensuring excellent brand visibility within markets.
- Responsible for develop and implement region specific sales strategies to achieve sales volume, value and growth targets.
- (Steelcraft, Rajat, Rajlaxmi, Green Steel & Nanobot)
Senior Manager Channel Sales Appliances
Kent Ro System Limited
07.2017 - 06.2019
- Identify and appoint new distributors and partners in untapped market, strengthen existing distribution network with a focus on width depth of distribution.
- Spearheading the entire gamut of primary & Secondary sales, marketing, distributor, dealer development & management, branding business acquisition, business expansion, and business management activities by leading a team.
- Managing all potential marketing, sales & business development opportunities including order management, distribution strategies, reseller agreements, product segmentation, P&L management and product delivery management to ensure 100% dealers’ satisfaction in terms of services requests.
- Responsible for finalizing rebate agreement with all the retailers including Wholesalers.
- Ensured budgeted margins were maintained across all categories for better profitability in spite of enhanced retailers’ expectations.
- Launched optimum forecast project of 300 products plus to ensure healthy inventory for the company, which vastly improved margins for the group.
Area Manager
Kuchina Home Appliances Pvt. Ltd.
12.2014 - 06.2017
- Distinction of independently starting the Kuchina retail network from scratch in U.P and uttrakhand market India.
- Significantly increased the distribution network by appointing 35 distributors for covering the B and C class retailers in u.p and uttrakhand and the adjoining areas.
- Responsible for maintaining good business relationship within the Electronics, Electricals, Crockery and White Goods counters.
- Create and monitor annual sales targets for the assigned territory.
Deputy Manager
Arise India (India) Limited
06.2008 - 11.2014
- Successfully managed the outlet sales Growth with a business of annually.
- Honored with the award for the highest primary achiever for the month of Sept.
- Accredited as the Best Performer in cluster for the month of Jun and Jul.
- Highest Contributor in making Best Cluster circle for Retail launch parameters.
- Triumphantly placed as the 4th in Circle in ‘Operation Khoj' Mar ‘(finding outlet locations in the win city).
- Successfully won the circle level contest (3rd position) in Jun '06.
- Illustriously managing a team of 2 PSR, 2 merchandisers and 4 sales promoters.
- The ARISE ONE is one of the leading brands into Home Appliances, Fans, Lighting, Luminaries and High Mast Division Including the white goods famous brand ARISE ONE OUTLETS offering wide & premium range of Small Home Appliance.
- Significantly increased the secondary sales at the retail outlets by in – Shop marketing and Sales Promotion activities.
DRSP (Project Shakti)
Hindustan Unilever Limited
West U.P
04.2004 - 05.2008
- Prime responsibilities were – Sales, Revenue budgeting, Forecasting, Strategic Planning, Resources allocation, Negotiation, Direction and coordination of sales & Marketing activities, Key account management / development, new product launches, Formulation, Implementation of Sales Promotion Schemes, Inventory and margins, Team handling and motivation.
- I have achieved highest contribution in the branch in 2004-06, 2006-07 & 2007-08.
Education
Post Graduate Diploma in Business Management (PGDBM/MBA) - Marketing & Human Resources
Institute of Productivity & Management
KanpurDiploma in Information Technology System Management -
Aptech Computer Education
M.A.(English) -
Dr.B.R.A. University
AgraB.A. (Hons.) - Economics
Dr. B.R.A. University
AgraHigh School -
U.P. Board
IndiaSkills
- Sales, Marketing and Distribution Operations
- Business Development
- Channel Sales Management
- Operation Management
Father's Name
Shiv Kishor Pachouri
Personal Information
- Date of Birth: 05/11/80
- Gender: Male
- Marital Status: Married
Languages
- Hindi
- English
Professional Development
- Product Knowledge & Selling Skills, 09/01/00
- Negotiation Skills, 06/01/02
- Product Knowledge, 07/01/03
- Communication & Presentation Skill, 06/01/04
- Selling Skills, Mr. Shiv Khera
Professional Highlights
- 12/01/23, Regional Manager, NBD Market Hub Pvt. Ltd., Managing growth in U.P, Uttarakhand, Delhi NCR, Haryana, Punjab, Rajasthan, Jammu & Kashmir with annual targets. Spearheading primary & secondary sales, marketing, distributor, dealer development & management, branding business acquisition, business expansion, and business management activities.
- 07/01/19 - 11/30/23, Business Develop Head (Channel Sales Development), Rajlaxmi Group of Industries, Managing marketing, sales & business development opportunities including order management, distribution strategies, reseller agreements, product segmentation, P&L management and product delivery management.
- 07/01/17 - 06/30/19, Senior Manager Channel Sales Appliances, Kent Ro System Limited, Identify and appoint new distributors and partners in untapped market, strengthen existing distribution network.
- 12/01/14 - 06/30/17, Area Manager, Kuchina Home Appliances Pvt. Ltd., Independently starting the Kuchina retail network from scratch in U.P and Uttarakhand market.
- 06/01/08 - 11/30/14, Deputy Manager, Arise India (India) Limited, Managed outlet sales growth and achieved highest primary achiever award.
- 04/01/04 - 05/31/08, DRSP (Project Shakti), Hindustan Unilever Limited, Sales, Revenue budgeting, Forecasting, Strategic Planning, Resources allocation.
Languages
English
Beginner
A1
Timeline
Regional Manager
NBD Market Hub Pvt. Ltd.
12.2023 - Current
Business Develop Head (Channel Sales Development)
Rajlaxmi Group of Industries
07.2019 - 11.2023
Senior Manager Channel Sales Appliances
Kent Ro System Limited
07.2017 - 06.2019
Area Manager
Kuchina Home Appliances Pvt. Ltd.
12.2014 - 06.2017
Deputy Manager
Arise India (India) Limited
06.2008 - 11.2014
DRSP (Project Shakti)
Hindustan Unilever Limited
04.2004 - 05.2008
Post Graduate Diploma in Business Management (PGDBM/MBA) - Marketing & Human Resources
Institute of Productivity & Management
Diploma in Information Technology System Management -
Aptech Computer Education
M.A.(English) -
Dr.B.R.A. University
B.A. (Hons.) - Economics
Dr. B.R.A. University
High School -
U.P. Board