SUSHIL PARSHURAM PATIL
Mumbai
Summary
Sales Manager with strong background providing team leadership, creating brand vision and strategizing sales distribution channels. Expert at growing business by attracting new clients, interested investors and strategic partners. Led by example to demonstrate cooperation, dedication and diligence to drive results and achieve sales goals. Fostered long-term relationships and provided post-sales follow ups with clients for maximum satisfaction.
Overview
20
20
years of professional experience
3
3
Languages
Work History
ASSISTANT SALES MANAGER
EAST SIDE DISTILLERY PVT LTD
04.2024 - Current
- Developed strong client relationships for repeat business and increased referrals.
- Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
- Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.
- Increased customer satisfaction, ensuring prompt and accurate response to inquiries.
- Coordinated with marketing department to align sales strategies with new advertising campaigns.
- Established performance benchmarks, setting clear expectations for team members, and regularly reviewing progress against set goals, driving continuous improvement within the sales department.
- Developed and implemented innovative sales strategies, capturing new customer segments.
- Managed and developed sales team.
SALES OFFICER
B9 BEVERAGES PVT LTD
04.2022 - 03.2024
- MANAGE RELATIONSHIP WITH THE ACCOUNTS AND JOINT BUSINESS DEVELOPMENT
- DRIVE SALES AND DISTRIBUTION PLAN TO ACHIEVE MONTH AND QUARTER PRIORITIES OF THE GIVEN REGION
- DEVELOPING & NEGOTIATING TERMS WHICH DRIVES PROFITABILITY AND PRESENCE FOR THE RANGE OF PRODUCTS
- MANAGING LISTING, VISIBILITY, TRADE ACTIVATIONS AND DRIVING NEW PRODUCT LAUNCHES AT ACCOUNT LEVEL
- INTERNAL ALIGNMENT WITH THE MARKETING TEAM TO ENSURE OUR BRAND OBJECTIVE ALWAYS GETS ACHIEVED IN ON TRADE ACCOUNTS
- MANAGING ON TRADE ACCOUNTS BUSINESS FOR GIVEN TERRITORY
- ANALYSIS AND STUDYING COMPETITORS ON TIMELY BASIS
- BUDGETING FOR ALL ON ACCOUNTS AND ENSURING ADHERENCE AND OPTIMUM UTILIZATION OF BUDGETS IN ALL ACCOUNTS
SENIOR SALES EXECUTIVE
7ink BREWS
02.2021 - 04.2022
- DEVELOP AND MAINTAIN MARKET FOR 7INK BREWS IN THE ASSIGNED TERRITORY
- LAUNCHED AND INTRODUCED NEW PRODUCT IN SOUTH MUMBAI MARKET IN ON TRADE
- MAINTAINING RELATIONSHIPS WITH THE CLIENTS AND RESOLVING ALL THEIR QUERIES
- ENSURING ADEQUATE PLACEMENT AND MAINTENANCE OF POINT OF SALES MATERIAL AT ALL THE OUTLETS
- ACHIEVING REVENUE TARGETS ASSIGNED ON PERIODIC BASIS
- LEADING AND MOTIVATING TEAMS OF DISTRIBUTOR'S SALES REPRESENTATIVES AND COACHING THEM IN THEIR RESPECTIVE FIELDS
TERRITORY SALES EXECUTIVE
COOLBERG BEVERAGES PVT LTD
01.2019 - 02.2021
- Contributed to the development of new product offerings by providing valuable feedback from customers regarding preferences and emerging market trends.
- Achieved sales targets through effective planning, prospecting, and presenting product offerings to potential customers.
- Increased sales by effectively managing a designated territory and building strong relationships with clients.
- Optimized sales territories for maximum coverage, ensuring each representative had an equitable workload while achieving their target goals.
- Expanded market share by identifying new business opportunities and establishing partnerships with key industry players.
- Coordinated closely with the operations team to ensure timely delivery of products, driving customer satisfaction levels upwards.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
TERRITORY SALES EXECUTIVE
CARLSBERG INDIA PVT LTD
04.2013 - 09.2018
- ESTABLISH PRODUCTIVE, PROFESSIONAL RELATIONSHIPS WITH KEY PERSONNEL IN ASSIGNED KEY ACCOUNTS
- DRIVE ADOPTION OF ORGANIZATION'S PROGRAMS AMONG ASSIGNED PARTNERS
- DELIVER CONSISTENTLY AGAINST ALL TARGETS
- LEADING AND MOTIVATING TEAMS OF DISTRIBUTOR'S SALES REPRESENTATIVES AND COACHING THEM IN THEIR RESPECTIVE FIELDS
- TARGETING POTENTIAL CUSTOMERS AND ASSESSING OPPORTUNITIES FOR SALES
- ANALYSING COMPETITOR'S ACTIVITIES IN TERRITORY.KEEP UP TO DATE WITH INDUSTRY NEWS TO IDENTIFY OPPORTUNITIES FOR NEW BUSINESS
SALES EXECUTIVE
MARD GRASS LIQUOR
11.2010 - 03.2013
- PRESENTING AND SELLING COMPANY'S PRODUCTS TO NEW AND EXISTING CLIENTS
- INCREASE SKU' WISE WIDTH OF DISTRIBUTION
- TO ENSURE AVAILABILITY & VISIBILITY OF PRODUCT
- MANAGE TO INCREASE BUSINESS WITHIN COMPANY'S SPECIFIED BUDGET
- HANDLE PAYMENTS
- DATA REPORTING TO MANAGEMENT ON DAILY, WEEKLY & MONTHLY BASIS
- IMPLEMENT MARKETING ACTIVITIES
- PLAN DISPLAY & VISIBILITY INOUTLET, POSSIBLY WITHOUT SPENDING
- KEEP WARM SHARE OF VISIBILITY OF PRODUCT AT STRATEGIC PLACE INOUTLET
- RESEARCHING PRODUCTS AND PRICES OF COMPETITORS
- KEEP TAB ON COMPETITOR'S ACTIVITI
- SELLING ALL PERNOD RICARD BRAND (CHIVAS/ABSOLUTE/TGL/BLENDERS PRIDE & ROYAL STAG etc.)
EVENT MANAGEMENT
PERNOD RICARD PRIVATE LIMITED
10.2007 - 10.2010
- ENSURING THAT THE STOCKS REACH ON TIME
- ENSURING THAT THE EVENT HAS BEEN HELD PROPERLY AND OPENING AND CLOSING STOCKS ARE TAKEN
- MAINTAINING EXPENSES HELD DURING THE EVENT
SENIOR SALES EXECUTIVE
ICICI BANK LIMITED
10.2005 - 08.2007
- COMMERCIAL VEHICAL LOAN DEPARTMENT
- GETTING ALL THE REQUIRED DOCUMENTS FROM THE CLIENT AND SUBMITTING THE SAME FOR APPROVAL
- ONCE LOAN APPROVED HAD TO VISIT DISTRIBUTOR TO DISPATCH THE VEHICLE TO THE CLIENT
Education
DIPLOMA IN BUSINESS MANAGEMENT - RESEARCH, SALES & MARKETING
WELINGKAR'S INSTITUTE OF MANAGEMENT DEVELOPMENT
Mumbai06-2014
BACHELOR OF COMMERCE - COMMERCE
MUMBAI UNIVERSITY
Mumbai06-2004
H.S.C. - COMMERCE
MUMBAI BOARD
Mumbai06-2004
S S C - COMMERCE
R.M BHAT HIGH SCHOOL
Mumbai06-1999
Skills
Promotional sales events
Profile and revenue-generating strategies
Brand building
Relationship building
Sales reporting
Sales presentations
Market research
Business networking
Timeline
ASSISTANT SALES MANAGER
EAST SIDE DISTILLERY PVT LTD
04.2024 - Current
SALES OFFICER
B9 BEVERAGES PVT LTD
04.2022 - 03.2024
SENIOR SALES EXECUTIVE
7ink BREWS
02.2021 - 04.2022
TERRITORY SALES EXECUTIVE
COOLBERG BEVERAGES PVT LTD
01.2019 - 02.2021
TERRITORY SALES EXECUTIVE
CARLSBERG INDIA PVT LTD
04.2013 - 09.2018
SALES EXECUTIVE
MARD GRASS LIQUOR
11.2010 - 03.2013
EVENT MANAGEMENT
PERNOD RICARD PRIVATE LIMITED
10.2007 - 10.2010
SENIOR SALES EXECUTIVE
ICICI BANK LIMITED
10.2005 - 08.2007
BACHELOR OF COMMERCE - COMMERCE
MUMBAI UNIVERSITY
H.S.C. - COMMERCE
MUMBAI BOARD
S S C - COMMERCE
R.M BHAT HIGH SCHOOL
DIPLOMA IN BUSINESS MANAGEMENT - RESEARCH, SALES & MARKETING
WELINGKAR'S INSTITUTE OF MANAGEMENT DEVELOPMENT