Sushil Sampath
Bengaluru
Summary
Product Marketer with experience in product launches, content marketing, and digital campaigns. I create visuals, blogs, and outreach content also using AI tools as an enabler to enhance creativity and efficiency. My work combines storytelling with data-driven insights across LinkedIn, SEO, and analytics, helping teams align marketing with sales and growth goals. I'm continuously learning, experimenting with new strategies, and exploring better ways to deliver measurable results.
Overview
2
2
years of professional experience
2
2
Certification
Work History
Product Marketing and Strategy Lead
SimplyFI Innovations PTE Ltd
05.2025 - Current
- Collaborated with CEO, VP-Sales and sales teams on launches, creating visuals, videos, carousels, and product documents.
- Organised and hosted product-focused webinars for awareness, branding, and MQL generation, promoted through LinkedIn posts, communities, and social media pages.
- Managed LinkedIn marketing, newsletters, blogs, and community engagement to boost visibility, and also generated more followers through these activities.
- Designed and automated email campaigns, then analysed performance data to plan follow-up sequences and drive measurable improvements.
- Created product-focused blogs and newsletters to drive awareness and leads.
- Updated website pages, landing pages, and branding for new product rollouts.
- Handled branding initiatives including partnerships, events, awards, and social media.
- Tracked analytics and LinkedIn insights to measure growth and optimize campaigns.
- Tools: Canva Plus, Synthesia, Lusha, Apollo.io, GravityWrite, GA4, WIX, Zoho Suite, SharePoint.
Marketing Executive - Intern
Innoventes Technologies
02.2025 - 05.2025
- Generated B2B leads through networking and research.
- Managed paid campaigns, ad creatives, and budgets.
- Conducted market research and customer profiling.
- Designed email campaigns, landing pages, and pitch decks.
- Tools: LinkedIn Sales Navigator, Apollo.io, Campaign Manager, Google Ads, Inc42, YourStory, Traxcn, Zoho, Presentations.ai.
SEO Strategist - Intern
Propelld
11.2024 - 02.2025
- Structured SEO-optimized web pages and secured quality backlinks.
- Improved site visibility through indexing and image optimization.
- Tools: Webflow, Google Search Console, Ahrefs.
SEO Executive - Intern
Rupeezy
07.2024 - 09.2024
- Published guest posts and articles for backlinks and traffic growth.
- Supported enterprise-level SEO through off-page optimization.
- Tools: Semrush, Screamingfrog, Moz.
Education
MBA - Business Analytics and Marketing
RNS Institute of Technology
09.2024
Bachelor of Commerce - undefined
Mangalore Institute of Management & Science
11.2022
Skills
- Active Listening
- Time Management
- Adaptability
- Multitasker
Websites
Certification
- SEO - Udemy
- Business Analytics - Hero Vired
Positions Of Responsibilities
- National-Level Fest Coordinator - Handled planning, documentation, email marketing, sponsorships, outreach, and volunteer management.
- Expert Talk Coordinator - Managed end-to-end execution of the session Intelligence Redesign and Reimagined, including logistics and resources.
- Social Media Coordinator - Created content, managed college social pages, and boosted online engagement.
Extracurricular Activities
Exploring AI Tools - Actively explore emerging AI tools to enhance creativity, productivity, and digital content creation. Content Ideation - Generate creative ideas for YouTube videos and social media posts, aligned with audience preferences and current trends. Photography - Enjoy capturing landscapes and candid moments using mobile photography and editing tools to express creativity. Travel & Trekking - Enjoy exploring new destinations and trekking trails, documenting experiences to share meaningful stories.
Projects
- Pegasus Institute of Excellence - Outbound Training
- Societal Project - Loss of Job Due to Artificial Intelligence: Exploring the impact of AI on employment, particularly in roles vulnerable to automation.
- Project on Influence of Social Media on Retail Clothing Outlets in Greater Bengaluru Area.
Timeline
Product Marketing and Strategy Lead
SimplyFI Innovations PTE Ltd
05.2025 - Current
Marketing Executive - Intern
Innoventes Technologies
02.2025 - 05.2025
SEO Strategist - Intern
Propelld
11.2024 - 02.2025
SEO Executive - Intern
Rupeezy
07.2024 - 09.2024
MBA - Business Analytics and Marketing
RNS Institute of Technology
Bachelor of Commerce - undefined
Mangalore Institute of Management & Science