Sushma Rai
Mumbai
Summary
Results-driven Digital Marketing Strategist with 5+ years of experience in client servicing, project management, and executing data-backed marketing campaigns. Proven expertise in managing diverse clients — from startups to established brands — aligning marketing initiatives with business growth strategies. Passionate about building strong client relationships, driving brand engagement, and leading teams to achieve measurable results. Skilled in content strategy, campaign execution, paid advertising, and analytics-driven optimizations. Seeking an opportunity to scale brands through innovative digital solutions.
Overview
8
8
years of professional experience
3
3
Certifications
Work History
Client Servicing & Digital Marketing Strategist
Kenisha Pvt Ltd
02.2024 - Current
- Company Overview: Real Estate
- Led end-to-end client servicing and project management for Kenisha’s real estate clients, ensuring smooth coordination and timely execution of marketing deliverables.
- Acted as the key liaison between internal teams (design, social media, content, media buying) to drive seamless collaboration and ensure quality output across all channels.
- Developed and implemented content strategies for social media (Meta, LinkedIn, Instagram), offline campaigns (billboards, banners), and new project launch initiatives to enhance brand visibility and engagement.
- Planned and monitored digital ad campaigns, including Meta paid ads and local awareness campaigns, supporting lead generation and project promotions.
- Ideated and guided content themes for social posts, hoardings, banners, and launch events, ensuring alignment with brand positioning and project USPs.
- Monitored KPIs (CTR, CPL, ROI) and shared data-driven insights with recommendations to improve campaign performance by 25% quarter-on-quarter.
- Handled client queries and escalations efficiently, ensuring 100% client satisfaction and retention throughout project lifecycles.
- Kept abreast of market and competitor activities, proactively suggesting innovations (e.g., Reels strategy, local influencer tie-ups, launch event themes) that elevated Kenisha’s market presence.
- Real Estate
Social Media Executive
Matrix Bricks Infotech Pvt Ltd
12.2022 - 01.2024
- Managed 10+ clients from diverse sectors including hospitality, retail, healthcare, creating custom social media plans aligned with business objectives.
- Designed detailed content calendars with theme days, campaigns, contests, and interactive content, increasing follower growth by up to 40% for key clients.
- Successfully ran paid campaigns on Meta Ads, and LinkedIn Ads generating qualified leads at reduced CPL (up to 20% lower than benchmarks).
- Collaborated on Times of India and Young Lions campaigns, contributing ideas that were shortlisted at internal agency awards.
- Wrote and presented pitch decks and marketing proposals that secured new client accounts during tenure.
- Coordinated with the design and content team to deliver high-quality creatives, Reels, carousels, and videos.
- Twice awarded Star of the Month for client satisfaction and innovative strategies execution.
Marketing & Learning Program Manager
AI Probably
01.2020 - 10.2022
- Led digital marketing efforts including email marketing (Mailchimp), landing page design, and optimization, resulting in a 50% increase in lead generation for flagship programs.
- Coordinated the creation and deployment of learning modules for clients in tech and education sectors, ensuring brand alignment and learner engagement.
- Managed social media presence (Instagram, LinkedIn), driving 20% growth in organic followers through thought leadership and educational content.
- Conceptualized and implemented webinar campaigns that generated 100+ qualified leads over multiple sessions.
- Enhanced client satisfaction through proactive communication, fast issue resolution, and delivery of value-add strategies.
- Played a key role in vendor selection and agency coordination for video production and creative services.
Customer Service Representative
Celebinas Pvt Ltd
06.2017 - 09.2019
- Delivered high-touch customer service to VIP and high-volume clients, including managing special requests, complaints, and service recovery cases.
- Resolved escalated issues, achieving a 90%+ resolution rate within first contact.
- Conducted quality checks on service calls and assisted management in improving service standards.
- Mentored and trained 15+ team members, helping reduce average handling time and improve CSAT scores by 15%.
- Contributed ideas to improve customer feedback processes, leading to more actionable insights and service enhancements.
Education
Bachelor of Science - IT
University of Mumbai
HSC - Science
R.K. Talreja College
SSC - undefined
New Era English High School
Skills
- Client Relationship Management
- Project & Campaign Management
- Social Media Strategy
- Content Strategy & Calendar Development
- Paid Ads
- Email Marketing & Automation
- Analytics & Reporting
- Pitch Decks & Proposal Writing
- Team Leadership
- Mentorship
- Collaboration
- Crisis Management
- Problem Solving
- Creative Thinking
- Market Trend Analysis
Certification
Digital Marketing — Board Infinity
Accomplishments
- Star of the Month — Twice at Matrix Bricks
- Employee of the Month — AI Probably
- Successfully handled & retained high-value client accounts across industries
Timeline
Client Servicing & Digital Marketing Strategist
Kenisha Pvt Ltd
02.2024 - Current
Social Media Executive
Matrix Bricks Infotech Pvt Ltd
12.2022 - 01.2024
Marketing & Learning Program Manager
AI Probably
01.2020 - 10.2022
Customer Service Representative
Celebinas Pvt Ltd
06.2017 - 09.2019
HSC - Science
R.K. Talreja College
SSC - undefined
New Era English High School
Bachelor of Science - IT
University of Mumbai
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