Sushma Vasantha
Hyderabad
Summary
Business Analyst with a passion for leveraging data-driven insights to improve business outcomes. Proven ability to analyze large data sets, develop predictive models and create insightful visualizations. Seeking a challenging role where I can apply my skills to solve complex problems and contribute to an informed decision-making.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Marketing Executive
Coffee Day Global Limited
03.2023 - 09.2023
- Identifying potential clients through cold calling, meetings and market research contributing to sales pipeline growth
- Maintained high levels of customer satisfaction by resolving 95% of customer queries within a 24-hour response time, resulting in a 20% increase in customer retention
- Utilized Salesforce CRM tools to manage customer relationships, streamline sales processes and track customer interactions
- Worked meticulously on market trends to acquire both B2B customers
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Associate Sales Intern
Digital Marveled
06.2022 - 08.2022
- Developed and implemented a combination of SEO, Social Media Marketing and email campaigns to increase website traffic and subscriber base
- Utilized Google Analytics to track user behavior, optimize content, and improve conversion rates
- Integrated secure payment gateways for seamless subscription management and designed promotional offers to attract new users.
Education
MBA - Marketing and Finance
GITAM School of Business
01-2023
Bachelor of Science - Mathematics and Computer Science
ANDHRA University
01-2020
Skills
- Business Analysis
- IT Service Management
- Project Management
- Data analytics
- Analytical and Problem Solving
- SIX Sigma
- Data Visualization
- Risk Management
Projects
Project 1: Sales Analytics & Performance Optimization (Sales Analyst) by Pepsico
Designed a data-driven sales analytics model to enhance sales strategy, improve forecasting accuracy, and optimize revenue growth.
- Tools Used: Excel (Pivot Tables), Power BI
Extracted, cleaned, and consolidated sales data from multiple sources (CRM,market reports).
Developed an interactive Power BI dashboard displaying key sales metrics (revenue trends, conversion rates).
Implemented predictive analytics using Excel to improve sales forecasts, reducing forecast error by 20%.
Conducted pricing and market segmentation analysis, leading to a 10% increase in targeted sales campaigns’ efficiency.
Project 2: Data Visualization: Empowering Business with Effective Insights(Business Analyst) by TATA
- Tools Used: Microsoft Excel (VLOOKUP), Power BI, BPMN (Business Process Modeling)
- Power BI & Data Visualization – Transforming raw data into actionable insights
Business Intelligence & Decision Making – Identifying trends and forecasting future strategies
Data Cleaning & Processing – Ensuring accuracy and reliability for meaningful analysis
Strategic Thinking – Translating insights into business growth opportunities
Has reinforced my passion for data-driven storytelling and has positioned me for long-term success in business analytics, marketing insights, and strategic decision-making.
Certification
- Career Essentials in Business Analysis
Microsoft X LinkedIn
- Data Visualization: Empowering Business with Effective Insights
TATA & Forage
- The Ultimate ITIL V4 Foundations
AIGPE X UDEMY
- Lean SIX Sigma Green Belt Certification
UDEMY
Accomplishments
- Increased net revenue by 15% by spearheading and leading a comprehensive marketing campaign.
- Consistently commended by upper management for spearheading and leading effective marketing campaigns.
- Human Resource Head for a student club (Sanskriti) in Gitam School of Business.
- Organized 2 multi-day Inter University fest twice as HR namely FunFiesta 2022 and GEM 2023.
Timeline
Marketing Executive
Coffee Day Global Limited
03.2023 - 09.2023
Associate Sales Intern
Digital Marveled
06.2022 - 08.2022
MBA - Marketing and Finance
GITAM School of Business
Bachelor of Science - Mathematics and Computer Science
ANDHRA University
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