Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Sushmit Sharma

Bengaluru

Summary

Qualified and experienced Data Scientist with more than 5 years of professional experience in Data Science and business analytics and background in ecommerce Business and Product Analytics. Demonstrably experienced in building and leading analytics team to provide highly impactful business and product solutions.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Data Scientist 1

PayPal
Bengaluru
09.2023 - Current
  • Created funnel deep dive on conversion drop off at checkout product, analyzed root causes like click latency, and reduced the drop off by 2%
  • Analyzed the effect of change shipping address and funding information click on the final conversion
  • Analyzed the conversion difference between latest and legacy integration on the checkout product

Senior Product Analyst

PocketFm
Bengaluru
01.2023 - 09.2023
  • Developed strategy and data analysis to analyze the virality of a show on the platform
  • Analyzed listening user churn on the platform and developed strategy reduce the churn by 4%
  • Developed comprehensive business dashboards to simultaneously track multiple business metrics
  • Developed exponential model to optimize the subscription cost of platform and increased the profitability by 6%

Senior Business Analyst

Meesho
Bengaluru
07.2021 - 10.2022
  • Managed different stakeholders from Product and User Growth Vertical and supported them to provide business problem solution form data science
  • Lead and managed a team of analysts to provide business solutions to the stakeholders
  • Identified key factors contributing to the volatility in monthly transacting user count on the platform using certain hypothesis/deep dives and developed end to end strategy to increase the transacting user count by 9%
  • Developed predictive model in Python to determine the metric for habit formation among users on the platform
  • Developed sale day strategy to meet the hourly targets of active users, transacting users and number of orders during the sale
  • Incorporated test and control methodology to increase the activity of the inactive users on the platform and achieved 13% growth in daily active users
  • Developed aggregated models and dashboards in Presto SQL to track business metrics like transacting users, active users, orders, etc at any point of time and at any user cut
  • Identified key factors contributing to increase in user churn on the platform, and used them as parameters in machine learning models to predict future user churn and prevent user churn through various methods like personalization, discounts, better product recommendation, etc
  • Setup A/B Testing and reverse A/B Testing to identify the impact of community section on the overall app user engagement and conversion
  • Improved monthly retention of users on the platform by 6% through reactivation coupons, push notifications and identifying the first order discount misuse users

Business Associate

Axtria Inc
Gurugram
06.2018 - 07.2021
  • Enabled client to identify ~55K high value customers by devising targeting strategy & creating call plans
  • Increased revenue by 15% and reduced turnaround time by 6% using analytical methods in SQL and Python to optimize targeting and segmentation of the field sales representatives
  • Analyzed customer level data and derived algorithm to segment customers in tiers, which enabled Regional Business managers to optimize the business profitability by 9%
  • Created promotion response model to forecast impact of multichannel promotions on channel contribution and overall ROI
  • Optimized marketing mix strategies by using this model to improve sales of rare disease drugs by 6%
  • Analyzed sales data of ~200K customers & client's promotion effort to develop marketing strategies
  • Quantified effectiveness of promotion tactics & evaluated client's profitability across physician segments
  • Collaborated cross functionally to identify all business-critical constraints, consistently yielding actionable call plans with minimal field target impact
  • Actively involved with clients and onshore stakeholders in requirement gathering and created business rules to increase accuracy and reduce delivery time by 12%

Education

B.Tech with Integrated M.Tech (5Y): Chemical Engg. -

IIT Kharagpur
01.2018

CBSE - XII -

SRN International School Jaipur
01.2013

CBSE - X -

SRN International School Jaipur
01.2011

Skills

  • Technical Skills - SQL Server, Presto SQL, R, Python, MS Excel, A/B Testing, Data Science, Machine Learning, Probability and Statistical Methods, Inferential Statistics
  • Tools - Azure Databricks, Zeppelin, Redshift, SQL Server, RStudio, Python Anaconda, Jupyter notebook, Quicksight
  • Functional Skills - Project Management, Team building, Data Science, Product Strategy and Analytics, Business Intelligence, User Growth Engagement, Retention and Activation, Marketing Mix Optimization

Certification

  • Certified in training program offered by Axtria Institute with all the relevant courses in the analytics industry along with a case study of Test and Control analysis to measure the impact of a campaign
  • Certified in IBM Data Science Course by Coursera

Accomplishments

  • Received Critical Thinker award in Meesho for the achievement of figuring out actionable solutions for critical business problems like decline in product rating, impact of community section on the app

Timeline

Data Scientist 1

PayPal
09.2023 - Current

Senior Product Analyst

PocketFm
01.2023 - 09.2023

Senior Business Analyst

Meesho
07.2021 - 10.2022

Business Associate

Axtria Inc
06.2018 - 07.2021

B.Tech with Integrated M.Tech (5Y): Chemical Engg. -

IIT Kharagpur

CBSE - XII -

SRN International School Jaipur

CBSE - X -

SRN International School Jaipur

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