Sushmita Mathur
New Delhi
Summary
A well-rounded PR professional with expertise in media relations, strategic communication, and brand storytelling. Seeking opportunities to contribute creativity, industry insights, and leadership in a forward-thinking organization.
Results-driven and detail-oriented Senior Account Executive with a proven track record in public relations, media strategy, and content development. Adept at fostering relationships with media outlets, executing PR campaigns, and managing high-profile clients in luxury, fashion, beauty, and fintech industries. Committed to delivering impactful communication strategies that drive brand visibility and engagement.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Senior Account Executive
Sky Communications PR
04.2023 - Current
- Managing PR strategies for luxury, fashion, jewelry, and beauty brands, ensuring extensive media coverage and brand engagement
- Develop and execute tailored PR campaigns for Sangeeta Boochra, Cleanse, PP Jewellers, Irasva, Voganow, Pet Fed India, Wagamama, Gordon Ramsay Restaurant, La Pink, Nando’s, Pepe Jeans, Coverstory
- Establish and maintain relationships with key media channels, magazines, publications and influencers
- Train and mentor two junior team members, overseeing the PR strategies for two brands
- Conduct comprehensive market research, media outreach, and event planning
- Draft compelling press releases, articles, and pitches to secure media placements
- Monitor industry trends, competitor analysis, and campaign performance
- Organize and coordinate product launches, media events, and high-net-worth (HNI) gatherings
- Organize and oversee the planning and execution of events for both retainer and project-based clients
- Work on Weekly, Monthly reports, PR Plans for brands
Executive – PR Client Servicing
Value360 Communications Pvt. Ltd.
07.2022 - 03.2023
- Spearheaded PR initiatives for Fintech, E-commerce, and EdTech brands, driving impactful media exposure and brand positioning
- Developed strategic communication plans and media engagement strategies
- Managed PR accounts and campaigns for Kuhoo Edufintech, Upscalio
- Built and maintained relationships with regional, national, and digital media platforms
- Crafted press releases, industry reports, and background research documents
- Organized press conferences, product launches, and media networking events
Account Executive
Sky Communications PR
08.2021 - 07.2022
- Handled PR and communications for leading brands in beauty, hospitality, and luxury sectors
- Managed media relations for brands such as Westin Gurgaon & Sohna Road, PP Jewellers, RK Jewellers, Neals Yard Remedies, Swatch, Nandos
- Executed comprehensive PR strategies, media outreach, and influencer marketing
- Drafted and distributed press materials, media lists, and client reports
- Coordinated brand launches, networking events, and PR campaigns
- Monitored industry trends and competitor activities to refine strategies
Public Relations Intern
Ruder Finn India Pvt. Ltd.
02.2021 - 05.2021
- Supported PR campaigns for retail, hospitality, and wellness brands including Lowes India, Allergan India, IBIS
- Assisted in media outreach, content development, and blogger collaborations
- Drafted press releases, pitch notes, and brand positioning statements
Feature Writer Intern
Beauteespace Media Pvt. Ltd.
01.2020 - 09.2020
- Wrote feature articles, interview transcriptions, and industry updates for digital and print media
- Edited and reformatted press releases and brand stories
Representative, Operations
Concentrix Daksh Services India Pvt. Ltd.
07.2017 - 09.2018
- Managed customer queries and service requests for Amazon's D2CS process, ensuring seamless customer experience
Education
Post-Graduate Diploma - Mass Communication & Journalism
Bhartiya Vidya Bhawan
01.2019 - 01.2020
Bachelor of Arts (B.A.) - undefined
Indraprastha College for Women, Delhi University
01.2014 - 01.2017
Senior Secondary (XII) - CBSE
Kendriya Vidyalaya
Secondary (X) - CBSE
Kendriya Vidyalaya
Skills
- Media Research Tools
- Microsoft Office
- Google Docs
- Event Management & Coordination
- Social Media & Digital Marketing Strategies
Extra-Curricular Activities
Lead dancer and active member of Mridang – The Classical Dance Society at Indraprastha College for Women, DU. Represented college in various inter-college dance competitions.
Technical Industry Skills
- Media Research Tools
- Content & Publishing: Microsoft Office (Word, Excel, PowerPoint), Google Docs
- Event Management & Coordination
- Social Media & Digital Marketing Strategies
Timeline
Senior Account Executive
Sky Communications PR
04.2023 - Current
Executive – PR Client Servicing
Value360 Communications Pvt. Ltd.
07.2022 - 03.2023
Account Executive
Sky Communications PR
08.2021 - 07.2022
Public Relations Intern
Ruder Finn India Pvt. Ltd.
02.2021 - 05.2021
Feature Writer Intern
Beauteespace Media Pvt. Ltd.
01.2020 - 09.2020
Post-Graduate Diploma - Mass Communication & Journalism
Bhartiya Vidya Bhawan
01.2019 - 01.2020
Representative, Operations
Concentrix Daksh Services India Pvt. Ltd.
07.2017 - 09.2018
Bachelor of Arts (B.A.) - undefined
Indraprastha College for Women, Delhi University
01.2014 - 01.2017
Senior Secondary (XII) - CBSE
Kendriya Vidyalaya
Secondary (X) - CBSE
Kendriya Vidyalaya
Similar Profiles
AMANDA GORMLEYAMANDA GORMLEY
Associate Director | 2IC Brisbane at Thrive PR + CommunicationsAssociate Director | 2IC Brisbane at Thrive PR + Communications
Malcia GreeneMalcia Greene
Public Relations Intern at Negri Firman PR & CommunicationsPublic Relations Intern at Negri Firman PR & Communications
Loren Ramirez SanabriaLoren Ramirez Sanabria
Carrier Relations Sr Manager at Liberty Communications of PRCarrier Relations Sr Manager at Liberty Communications of PR