Sushmita Mishra

DIGITAL MARKETING/ECOMMERCE ADVERTISING

• Proficient in eCommerce advertisement (Amazon, Walmart Target, Citrus, Kroger, chewy, Instamart) and expert in SEO, digital marketing, and paid advertising (Amazon PPC, Google Ads).
• Strong analytical skills with experience in data analysis and reporting tools (Power Bi, Google Analytics, Excel, Tableau).
• Collaborated with marketing, design, and product teams to develop promotional strategies and seasonal campaigns, aligning eCommerce goals with broader business objectives.
• Working simultaneously with the product and engineering team to build desired platform for the clients contributing in multiple product enhancements.
• Drove upselling and cross-selling initiatives for Zoetis (pet brand), generating a profit of $110,065 in 2024.
• Managed 50+ omni channels clients and brands with an average budget $343,178 monthly.
• Worked with large clients such as spinmaster and got 30+ brands onboarded as a consultant for the clients to help the Ad sales, brand growth and revenue generation.
• Contributed to generating $2.6M in revenue (Jan–July 2025) by improving ROI from $2.8 to $7.6 within a quarter and driving key performance growth across campaigns.

Work Experience at Amazon : 3 years 1 month

Digital Marketing/Advertising team- Amazon Advertisement

• Handling Premium Advertiser’s Accounts of Amazon such as Loreal-US, Puma, Adidas, Philips- US, Newell’s, Procter and Gamble (P&G)- US as an Account Manager.
• Managed Multiple types of campaign’s and sub campaign’s such as display search packages, STV packages.
• AST for Loreal Paris- US and have contributed in generating a total spent od $54 MM from Jan-June 2022.
• Have worked on Growth accounts and newly emerging brands on Amazon such as Amazon Fresh.
• Have client expertise in Domains such as targeting, budget management and performance management of Advertiser’s accounts and campaigns.
• Have contributed to generate $3080047 extra revenue from account handed during amazon Peak.
• Have client expertise in Domains such as targeting, budget management and performance management of Advertiser’s accounts and campaigns.