Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Languages
Timeline
Generic
Sushmita Pillay

Sushmita Pillay

Pune

Summary

Results-driven Digital Marketing Specialist with a strong focus on data-driven strategy, campaign execution, and performance optimization. Proven success in managing 35+ targeted email campaigns, delivering measurable improvements in engagement, conversion rates, and revenue growth. Committed to leveraging deep expertise in digital channels, audience segmentation, and marketing automation to drive impactful, ROI-focused initiatives.

Overview

3
3
years of professional experience
1
1
Certification

Work History

PPC Analyst

Arriba Labs
Pune
02.2022 - 06.2023

Executed 30+ digital ad campaigns on Meta Ads Manager, on Facebook, and Google, boosting brand visibility across 3+ platforms.

Created data-driven reports, audit reports, and ad performance reports, providing insights for strategic improvements.

Managed 35+ MailChimp email campaigns, generating ₹60,000 in client revenue.

Developed content using Canva and fostered cross-team collaboration for growth.

Intern

9x Media
Mumbai
02.2020 - 05.2020

Produced over 20 blog posts daily on WordPress in collaboration with editorial teams.
Contributed more than 10+ articles for SpotboyE homepage content.
Collaborated with editorial teams to ensure alignment and quality of published content.
Enhanced website engagement through consistent daily content production.

Education

MBA - Digital Marketing & Business Analytics

Sri Balaji University
Pune, India
04-2025

BBA - Media And Communication

Ajeenkya DY Patil University
Pune, India
06-2020

High School Diploma -

Arihant College
Pune, India
06-2020

Skills

  • Digital marketing
  • Campaign management
  • Reporting and insights
  • Email marketing
  • Data analysis
  • Content creation
  • Social media strategy
  • Market research

Affiliations

  • Public speaking and hosting events
  • Image and video editing
  • Dance and choreography
  • Listening to Music for Inspiration
  • Cultural and professional event coordination

Certification

  • Advanced digital marketing
  • Lean Six Sigma certificate by KPMG
  • Meta Certified Digital Marketing Associate
  • Microsoft 365 PowerPoint and Word
  • JIRA project management

Languages

Tamil
First Language
English
Advanced (C1)
C1
German
Beginner (A1)
A1
Marathi
Intermediate (B1)
B1
Hindi
Upper Intermediate (B2)
B2

Timeline

PPC Analyst

Arriba Labs
02.2022 - 06.2023

Intern

9x Media
02.2020 - 05.2020

MBA - Digital Marketing & Business Analytics

Sri Balaji University

BBA - Media And Communication

Ajeenkya DY Patil University

High School Diploma -

Arihant College

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