Sushmita Sengupta (Ad Operations Manager)
Delhi
Summary
Dynamic and results-driven professional with over 12 years of experience across diverse industries, specializing in platform management. Proven track record in enhancing platform performance, driving innovative solutions, and leading cross-functional teams to achieve business objectives. Expertise in data analysis, strategic planning, and stakeholder engagement, with a strong ability to translate technical concepts into actionable insights.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sr. Platform Specialist/Platform Specialist/ Campaign Coordinator
GroundTruth India Pvt. Ltd.
Gurugram
04.2016 - Current
- Leading and managing the Ads Operations team to ensure flawless execution of ad campaigns, from planning to reporting.
- Collaborating closely with sales, product, and analytics teams to develop and implement effective ad strategies.
- Participated in ongoing training and compliance activities.
- Driving continuous improvement in ad operations processes, systems, and tools to enhance efficiency and scalability.
- Monitoring and analyze campaign performance, identifying opportunities for optimization and improved client outcomes.
- Ensuring compliance with industry standards and best practices, including data privacy and ad policy regulations.
- Developing and mentoring a high-performing team, fostering a culture of innovation and collaboration.
- Working closely with senior leadership to align advertising operations with overall business goals and objectives.
Front Office Manager
Spaze Towers Pvt. Ltd.,Gurgaon
Gurugram
09.2015 - 03.2016
- Responsible for managing the daily operations of the front office, including greeting clients and visitors, managing inquiries, and providing exceptional customer service to ensure a positive experience.
- Supervising front office staff, including receptionists and administrative assistants, ensuring efficient workflow and team collaboration.
Office Coordinator
Mack Insurance Surveyors & Loss Assessors Pvt. Ltd
Delhi
06.2014 - 08.2015
- Served as a key support resource for office and client inquiries, ensuring timely and accurate responses to questions related to policies, claims, and procedures.
- Collaborated with surveyors and other departments to resolve complex issues, providing clients with comprehensive solutions.
Project Coordinator
Wings Brand Activation Pvt. Ltd.
Delhi
06.2012 - 06.2014
- Performed regular reviews of project documentation and communicated results with relevant personnel.
- Assessed customer feedback in order to continuously improve service delivery processes or procedures.
- Generated weekly, monthly, quarterly reports summarizing key performance indicators.
Education
Bachelor of Arts - English Language And Literature
Ramanujan College
Kalkaji,New Delhi03-2012
Skills
- Digital Advertising and Ad Operations
- Campaign Management Tools
- Data Analysis and Optimization
- Leadership and team development
- Cross-Functional Collaboration
- Communication and problem-solving
- Knowledge of DSPs, SSPs, and ad exchanges
- Troubleshooting
- Operational enhancement
Certification
- Project Management Professional (PMP) Certification
Completed an intensive PMP course through Simplilearn, gaining comprehensive knowledge in project management methodologies, best practices, and tools to effectively lead and manage projects across various industries. - Digital Marketing and Programmatic Advertising Courses
Successfully completed advanced courses in Digital Marketing and Programmatic Advertising on Udemy, equipping myself with essential skills in online marketing strategies, data-driven advertising techniques, and campaign optimization.
Languages
Hindi
First Language
English
Proficient (C2)
C2
Bengali
Upper Intermediate (B2)
B2
Timeline
Sr. Platform Specialist/Platform Specialist/ Campaign Coordinator
GroundTruth India Pvt. Ltd.
04.2016 - Current
Front Office Manager
Spaze Towers Pvt. Ltd.,Gurgaon
09.2015 - 03.2016
Office Coordinator
Mack Insurance Surveyors & Loss Assessors Pvt. Ltd
06.2014 - 08.2015
Project Coordinator
Wings Brand Activation Pvt. Ltd.
06.2012 - 06.2014
- Project Management Professional (PMP) Certification
Completed an intensive PMP course through Simplilearn, gaining comprehensive knowledge in project management methodologies, best practices, and tools to effectively lead and manage projects across various industries. - Digital Marketing and Programmatic Advertising Courses
Successfully completed advanced courses in Digital Marketing and Programmatic Advertising on Udemy, equipping myself with essential skills in online marketing strategies, data-driven advertising techniques, and campaign optimization.
Bachelor of Arts - English Language And Literature
Ramanujan College
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