Sushobhan Paikray

• Platform Management:

- Supervise and manage marketing technology platforms such as RingLead, Marketo, and Salesforce, along with CRM, marketing automation, and list loading automation.

- Ensure smooth integration and functionality of various marketing systems and Maintain and manage marketing databases, ensuring data accuracy, cleanliness, and compliance with relevant regulations.

- Troubleshoot and resolve issues related to lead funnel processing, tracking, and reporting.

- Monitor, assess, and improve data quality by identifying and resolving data discrepancies and inconsistencies.

Training and Support:

- Create and maintain comprehensive documentation for platform configurations, troubleshooting procedures, and best practices.

- Develop training materials and resources for users to reference common issues and solutions. Also Offer ongoing support to users, addressing any technical issues and optimizing workflows.

• Automation and Optimization:

- Implement marketing automation workflows to streamline repetitive tasks and enhance efficiency. Continuously optimize platform configurations to improve performance and achieve marketing goals.

- Implement automation tasks using RingLead and Marketo to streamline processes and work more efficiently. Assist in developing sales presentations for new prospects, suspects, and expanding existing customers.

- Manage lead capture tasks, including creating, updating, and managing database data, and managing stakeholder relationships (internal and external) and assigning accounts and contacts to sales teams.

• Reporting and Analysis:

- Generate regular and ad hoc reports on key marketing metrics and KPIs.

- Daily monitoring of funnel health.

- Conduct data analysis to identify trends, insights, and areas for improvement. Set up Dashboards and Reports in Salesforce for monitoring and cleaning.

• Collaboration:

- Collaborate with relevant teams and departments to ensure alignment between marketing operations and overall business goals.

• Error Solving:

- Address errors that arise during the automation process or during the implementation of automation.

• Assisting the business and management team in reaching key decision-makers in target companies. Handling most of the work in Salesforce CRM, Marketo, and RingLead.
• Conducting effective market and industry analysis to identify companies.
• Improving process automation, end-user knowledge, and producing documentation on protocols, system modifications, and programming flows.
• Working in Sales Navigator, Zoominfo, D&B and other tools to find the contact of the companies which has been targeted
• Manage contacts, leads, and accounts; identify prospects; review, clean, and standardize disparate data sets; implement data governance activities to ensure database quality; standardize, remove, and merge duplicate items; and prevent data redundancy in SFDC.

• Helping the business and management team connect with key decision-makers in target companies
• Keeping the company's database up to date as per its demands
• Creating a market database through market research, demand generation, lead management, Sales Navigator, research analysis, market analysis, business research, secondary research, lead generation, email marketing, database marketing, data mining, and data analysis
• Using Sales Navigator, Zoominfo, D&B, and LinkedIn Sales Navigator to make initial contact with decision-makers, collect qualifying information, and coordinate and schedule appointments for the marketing head and sales director
• Supporting the business and management teams with projects and other ad-hoc tasks
• Finding prospective brands (both perishable and non-perishable) through primary market research, secondary research, and qualitative research
• Conducting effective market and industry analysis to identify companies
• Generating a robust database with the desired set of audiences, including their valid email IDs and contact numbers.

• Assisting the business & management team to reach key decision-makers in target companies
• Working as per the company Demands
• Keeping the database always update
• Creating Market database through Market research, demand generation, lead management, Sales Navigator, Research Analysis, Market Analysis, Business research, Secondary Research, Lead Generation, Email marketing, Database marketing, data mining, Data Analysis
• Working in Zoho CRM, HubSpot CRM, Sugar CRM & LinkedIn Sales Navigator made initial contact with decision-makers, collected qualifying information & coordinated and set appointments for Marketing head & sales director
• Assisting the business & management teams with projects and other ad- hoc tasks
• Identifying prospective brands (perishable & non-perishable) through Primary market research, Secondary Research, Qualitative Research
• Conducting an effective market and industry analysis to identify companies
• Generation of the robust database with the desired set of audiences with their valid email ID and contacts numbers.

• Developed Sales Lead through Email Marketing, Demand Generation, Lead Generation, lead qualification, opportunity generation, client acquisition, pipeline generation, & Internet leads
• Provides qualified lead information to the organization to assist in account development/ penetration efforts
• Effectively interact with IT and business decision makers via email to build relationships and acquire new business for assigned territory
• Worked with US and APAC region product base companies
• Working in Sugar CRM & LinkedIn Sales Navigator made initial contact with decision makers, collected qualifying information & coordinated and set appointments for Marketing head & sales director
• Create, manage and drive to sales acceptance, all inbound and outbound leads
• Achieve monthly and quarterly emailing volumes, tele-qualification goals, and sales pipeline targets.

• Responsible for trafficking the Video ads and Banner in the Video Streaming Site
• Updates the Click tracker and Tags for billable the advertisement
• Have a basic knowledge in Double click of Publisher (DFP) for trafficking the video ads and Banner
• Have basic knowledge in Salesforce
• Used more than 6 months for work process.