Sushrut Shetty
Mumbai,MH
Summary
- Seasoned digital marketing professional with over a decade of experience driving revenue growth, strategic expansion, and performance excellence across global markets, with a core focus on APAC and emerging economies.
- Successfully led $150M+ in advertising revenue for Meta's export clients at Httpool, steering high-impact campaigns and cross- functional collaboration to deliver scalable business outcomes.
- Adept at crafting full-funnel strategies and leveraging deep platform expertise, understading market trends, and competitor analysis to accelerate growth for top-tier brands such as Zee Group, Amazon, Jockey, Toys“R”Us, and Udemy.
- Proven ability to manage stakeholder expectations and execute data-driven strategies that drive business success.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
6
6
Certificates
Work History
Client Solutions Lead
Httpool Digital Pvt. Ltd.
01.2022 - 07.2024
- Led Meta ASP Business for Cambodia, managing a team of Client Solution Managers to execute high-impact ad campaigns crossing $100M in revenue in 2023.
- Managed agency relationships for top e-commerce clients, contributing 70%+ of regional revenue (approximately $25-28M QoQ).
- Achieved forecast accuracy within a 5% deviation over six quarters, aligning closely with Meta’s business goals and performance metrics.
- Managed $60M+ in advertising budgets for the top spending agency, maintaining less than 2% disablement rate for ad policy compliance.
- Collaborated with internal and Meta teams to optimize campaign performance, enhance brand engagement, and drive measurable business outcomes.
- Trained clients on Meta best practices, providing tailored solutions aligned with their product portfolio.
Sr. AVP (Strategy & Operations)
Goals101
04.2021 - 12.2021
- Led Ad Operations, Strategy, and Creative teams, improving campaign efficiency across multiple banking partners.
- Managed high-profile accounts, including Amazon, Jockey India, Udemy, HealthKart, and IndusInd Bank, ensuring seamless campaign execution.
- Spearheaded process automation, reducing campaign turnaround time by 30% and improving operational efficiency.
- Developed data-driven attribution models to optimize campaign ROI and performance tracking.
- Collaborated with the product team to streamline the launch pipeline, ensuring on-time task completion and accelerating go-to-market timelines.
AVP (Ad Operations)
Big Trunk Communications
02.2015 - 04.2021
- Led the Social Paid Media division, overseeing operations, planning, client servicing, and business development, driving 10x YoY revenue growth.
- Built and scaled an in-house Ad Operations team, enhancing efficiency, increasing profit margins, and driving global client expansion.
- Mentored and managed a team of Account Managers, achieving 80%+ client retention rate and delivering successful campaign performance.
- Managed high-profile clients, including Zee Network, The Zoom Studios, Mercedes, Ford, Eros Now, Colors, Toys“R”Us, The Souled Store, Aditya Birla, Universal Group, and Barbie Store.
- Led major brand and product launches, including Living Foodz, Storia Foods, Zee Theatre, &Flix, Zee Keralam, and Baleno Wicked Weekends.
- Developed high-impact media strategies, including pitch decks, media plans, and post-campaign reports, securing new client acquisitions and retention.
- Executed performance-driven campaigns across E-commerce, Education, Lifestyle, and Automobile sectors, leading to higher client ROI and increased marketing budgets.
Digital Marketing Executive
Web-StepUp
09.2014 - 01.2015
- Managed clients' organic and paid social media presence, driving engagement and audience growth.
- Executed data-driven media strategies, optimizing campaigns for better reach and conversions.
- Led post-campaign reporting and analysis, providing actionable insights to improve future performance.
- Key accounts managed: Orica Leasing, Sanda Retreats, Sports Fuel, and Learning Catalyst (Parent Company).
Business Development Executive
Burrp.com (Network 18)
01.2014 - 09.2014
- Drove client acquisition and retention strategies, expanding the platform’s advertiser base.
- Built and nurtured strong client relationships, upselling advertising solutions to maximize revenue.
- Developed customized sales pitches, campaign strategies, and performance reports for key clients.
- Managed creative and artwork collection, ensuring timely delivery and seamless execution of marketing assets across campaigns.
Education
MBA - Marketing
Sir. M. VISVESVARAYA INSTITUTE of MANAGEMENT STUDIES & RESEARCH
Mumbai 05.2012 - 05.2014
Digital Marketing Course -
Learning Catalyst
Mumbai 06.2014 - 09.2014
Generative AI Premium Course -
GrowthSchool
Bengaluru 10.2024 - Current
Skills
Analytical
Collaborative
Problem-solving
Client Relations
Results-driven
Strategic
Analytical
Certification
Meta Certified Media Buying Professional, Meta
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Passions
- Outdoor Activities
- Travel
- Fitness
Accomplishments
Httpool Digital (Meta) - Aleph Group
- Managing the top spending agency for the Cambodia market with large client portfolio spending over 60Million+ since Jan 2022.
- The Relative Integrity Index (RII) for all accounts managed are above good ratings with the overall disablement rate under 2% indicating ad compliance being followed by all advertisers.
- Forecasting accuracy being achieved since past 6 quarters which was appreciated by the Meta Reseller Partners over weekly calls.
Big Trunk Communications
- Set up the Ad operations team in the company which was earlier outsourced resulting into better delivery and performance of the campaigns.
- Successfully managed all the big clients under Big Trunk, bringing in higher revenue and profit margins for the company.
- Streamlined the campaign reporting and analysis process by incorporating effective benchmarks and performance presentations.
- Partnered with major social platforms to providing clients with more insights for their brand which helped us gain attention and more campaigns compared to earlier.
- Played a key role in onboarding of international clients resulting in increased revenue for the agency.
- Performance driven campaign for various E-comm, Education, Lifestyle & Automobile Brands have proven successful and retained for longer duration with increased marketing budgets.
- Channel / Product Launch -LivingFoodz (Food), OZee (OTT Platform), Storia Foods, Baleno Wicked Weekends, Zee Theatre, &TV, &Prive, &Flix, ZeeBrand Relaunch, Zee Keralam.
Timeline
Generative AI Premium Course -
GrowthSchool
10.2024 - Current
Client Solutions Lead
Httpool Digital Pvt. Ltd.
01.2022 - 07.2024
Sr. AVP (Strategy & Operations)
Goals101
04.2021 - 12.2021
AVP (Ad Operations)
Big Trunk Communications
02.2015 - 04.2021
Digital Marketing Executive
Web-StepUp
09.2014 - 01.2015
Digital Marketing Course -
Learning Catalyst
06.2014 - 09.2014
Business Development Executive
Burrp.com (Network 18)
01.2014 - 09.2014
MBA - Marketing
Sir. M. VISVESVARAYA INSTITUTE of MANAGEMENT STUDIES & RESEARCH
05.2012 - 05.2014