Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Susmita Mukherjee

Senior Data Scientist

Summary

Focused and detail-oriented Senior Data Scientist with 7 years of industry experience interpreting and analyzing myriads of data to solve complex business problems spanning across industries like Healthcare, CPG and Finance. Passionate about exploring data to uncover business insights and enable data-driven decisions.

Overview

7
7
years of professional experience

Work History

Senior Product Data Scientist

PayPal
Bangalore
07.2023 - Current
  • Applied natural language processing techniques, including topic extraction algorithms, to identify key topics in customer queries from chatbot interactions
  • Implemented clustering algorithms to create distinct themes, offering deeper insights into customer concerns and facilitating targeted service improvements
  • Performed a thorough analysis of chatbot interactions to understand the underlying reasons behind customers seeking human intervention instead of bot. This analysis guided strategic improvements aimed at enhancing the overall user experience.

Senior Data Scientist

ZS Associates
Bangalore
03.2020 - 06.2023
  • Worked on a Patient Identification project for 2 existing market products which involves creation of patient archetypes using Real world data (RWD); this was achieved by leveraging multiple feature generation and selection techniques such as PCA, Boruta, VIF and k-means clustering for creating the archetypes
  • Led a website analytics project, attributing pages and events triggered on the website, resulting in a significant increase in impressions on low prevalence pages by nearly 2x.
  • Conducted sentiment analysis on patients/caregivers perception of various products using data from approximately 10 social media platforms, including Facebook, Twitter, etc.
  • Led a team to create segments of accounts for effective sales force targeting and provide recommendations to resolve potential challenges with high influx (~5x) of patients post drug launch

Data Scientist

Mu Sigma Business Solutions
Bangalore
08.2018 - 02.2020
  • Worked with the marketing team of a leading CPG company to develop an end to end Media-Mix solution. Performed statistical attribution of incremental revenue and ROI for each marketing investment using ensemble machine learning models which enabled optimization of marketing spends across various media channels
  • Operationalized media mix model which involved scaling and automation of model pipeline to generate ROI and investment recommendations for 36 country-brand combinations
  • Successfully executed a POC project for analyzing customer churn rate for a leading telecom company, utilizing statistical analysis such as hypothesis testing and A/B testing techniques

Software Developer

IBM
Chennai
01.2017 - 07.2018
  • Worked with a leading logistics company to develop different components of an application which encapsulates the business model of authorizing credit cards and PayPal

Education

B. Tech - Information Technology

West Bengal University of Technology
08.2016

Skills

    Tools & Technologies

  • Python, SQL, R
  • Powerpoint, Excel
  • AWS S3, Redshift, EC2
  • Databricks, Dataiku
  • Tableau, Microsoft Power BI

    ML Algorithms

  • Tree-based algorithms (Decision Tree, Random Forest, XG Boost)
  • Supervised algorithms (Regression, Classification)
  • Unsupervised algorithms (Clustering)
  • Semi-Supervised algorithms (PU Learning)
  • Natural language processing - NLP

Accomplishments

  • Received Spot Award for delivering a high impact Media-Mix project for a Fortune 50 client
  • Data Scientist Nanodegree by Udacity

Timeline

Senior Product Data Scientist

PayPal
07.2023 - Current

Senior Data Scientist

ZS Associates
03.2020 - 06.2023

Data Scientist

Mu Sigma Business Solutions
08.2018 - 02.2020

Software Developer

IBM
01.2017 - 07.2018

B. Tech - Information Technology

West Bengal University of Technology

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Susmita Mukherjee