Summary
Overview
Work History
Education
Skills
Additional - Personal Projects
Timeline
Susmita Tarun SinghaRoy

Susmita Tarun SinghaRoy

Assistant Manager- Creative
Gurgaon

Summary

I craft creative for brands where excellence is the baseline: Ivy Leagues, luxury houses, global infrastructure projects.
In every organization I join, I become the person teams turn to when the brief is complex, the audience is diverse, and the stakes are high. Every campaign I lead begins with clarity and ends with resonance, balancing the discipline to meet the highest standards of brand compliance with the storytelling that makes an audience care. I turn brand guardrails into springboards for innovation, delivering campaigns that unite data insight with narrative craft to perform across cultures, platforms, and audiences.

Overview

10
10
years of professional experience
4
4
Languages

Work History

Assistant Manager - Creative

Emeritus
02.2023 - Current
  • Lead creative strategy and execution for globally recognized institutions (Northwestern Kellogg, MIT, Harvard Medical School, Carnegie Mellon, Wharton), managing high-visibility campaigns across web, social, CRM, print, and video.
  • Directed a team of writers and collaborated with design, social, and product teams to deliver over 100 campaigns annually within strict brand guidelines and tight deadlines.
  • Delivered +150% CTR uplift (0.3% -> 0.75%) and reduced CPL to $25 by applying platform-specific ad frameworks informed by performance data.
  • Produced video scripts and campaign narratives that scaled across multiple programs, reducing production timelines by 25% without sacrificing quality.
  • Oversaw brand storytelling that increased paid applications by 445% and revenue by 392% for a flagship program, leveraging audience insights and market positioning.
  • Implemented AI-enabled creative workflows, cutting ideation-to-delivery cycles by 30%.
  • Maintained brand excellence under strict compliance parameters, mirroring processes for premium and regulated industries like aviation.

Marketing Director

Sash Couture
05.2022 - 01.2023
  • Developed luxury brand creative direction, including campaigns for social, paid media, and experiential events, increasing engagement by 60% in three months.
  • Created and maintained brand identity systems to ensure cohesion across touchpoints - directly transferable to airline brand management.
  • Managed cross-functional teams to deliver premium creative assets on time and on budget.

Content Manager

Probo
10.2021 - 05.2022
  • Managed a multidisciplinary creative team producing high-volume, high-quality marketing content under tight deadlines.
  • Introduced structured processes, reducing errors by 40% and improving brand alignment across all assets.

Senior Content Specialist

AdLift Marketing Pvt. Ltd.
12.2019 - 10.2021
  • Led creative for global and Indian brands with premium positioning, delivering results such as +1100% Top 10 keyword growth and +1753% YoY traffic through integrated campaigns.
  • Produced campaign content for multinational corporations with stringent brand guidelines, similar to aviation industry standards.

Google Ads Strategist

FIS Global
03.2019 - 10.2019
  • Increased CTR by 15% and reduced CPC by 10% by refining keyword targeting and ad copy relevance for Tier-1 advertiser accounts.
  • Partnered with landing page optimization teams to improve conversion pathways and ad-to-page alignment.
  • Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
  • Engaged in continuous process improvement efforts that led to more efficient workflows saving both time and resources.
  • Led brainstorming sessions, fostering a culture of innovation and creative problem-solving within the organization.

Communications Assistant Manager - Content

India Center Foundation
06.2016 - 10.2018
  • Supported multi-million-dollar projects including the Delhi-Mumbai Industrial Corridor, Kite to Varanasi program, and Mumbai-Ahmedabad Bullet Train in partnership with the Ministry of External Affairs (India) and Government of Japan.
  • Delivered high-impact communication strategies, conference collaterals, and project proposals under the Alternate Sustainability Model framework, strengthening bilateral relations and stakeholder engagement.
  • Managed website content operations and cross-border communications, ensuring consistent messaging across international audiences.
  • Developed engaging presentations for executive team members, assisting in their efforts to communicate key messages internally and externally.
  • Streamlined internal communications processes for increased efficiency and employee satisfaction.

Freelance Content & Video Consultant

Bombay Times
08.2014 - 10.2015
  • Conceptualized and executed ad campaigns for Fox Life’s entrepreneurial reality series Be Your Own Boss (BYOB), aired in partnership with Bombay Times.
  • Developed multi-platform campaign creatives — spanning print, digital, and broadcast — to position the show as a bold, aspirational brand for young entrepreneurs.
  • Collaborated with producers, marketing leads, and art teams to create promotional narratives that boosted viewer engagement during the show’s premiere run.
  • Managed client relationships through regular check-ins and updates on project progress.
  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.

Education

Bachelor of Arts - English

Amity University, Delhi, India
04.2001 -

Skills

Marketing campaign development

Additional - Personal Projects

Produced travel photography and storytelling content for social media, combining visual and narrative craft to engage a diverse audience.

Timeline

Assistant Manager - Creative - Emeritus
02.2023 - Current
Marketing Director - Sash Couture
05.2022 - 01.2023
Content Manager - Probo
10.2021 - 05.2022
Senior Content Specialist - AdLift Marketing Pvt. Ltd.
12.2019 - 10.2021
Google Ads Strategist - FIS Global
03.2019 - 10.2019
Communications Assistant Manager - Content - India Center Foundation
06.2016 - 10.2018
Freelance Content & Video Consultant - Bombay Times
08.2014 - 10.2015
Amity University - Bachelor of Arts, English
04.2001 -
Susmita Tarun SinghaRoyAssistant Manager- Creative