SUSUBRA MITRA

Launch of Vabysmo (Faricimab) for Retinal Disease in India:

• Led Strategic Planning: Developed and executed comprehensive launch strategies for Vabysmo, ensuring alignment with market needs and company goals.
• Cross-Functional Collaboration: Coordinated with cross-functional teams, including marketing, sales, medical affairs, and regulatory departments, to ensure a cohesive and successful launch.
• Stakeholder Engagement: Engaged and collaborated with key opinion leaders (KOLs) and healthcare providers (HCPs) to advocate for Vabysmo and its clinical benefits.
• Educational Initiatives: Organized and conducted educational programs and workshops for HCPs and eye hospitals to enhance understanding and adoption of Vabysmo.
• Market Analysis: Conducted thorough market research and competitive analysis to identify opportunities and challenges, adapting strategies accordingly.
• Sales Training: Developed and delivered training programs for the sales force to effectively communicate Vabysmo's benefits and differentiation from other anti-VEGF treatments.
• Launch Metrics: Achieved significant milestones in the launch phase, including market penetration rates, sales targets, and positive feedback from HCPs and patients.
• Launched Phesgo for HER2-positive Breast Cancer.
• Developed Marketing Strategy for Rare Disease portfolio in India.
• Executed Marketing Strategies with HCPs, Corporate Hospitals, Govt Institutions, and Patient Advocacy Groups.
• Conducted disease awareness programs for HCPs at major institutions.
• Initiated key marketing initiatives for various therapies Ophthalmology, Oncology,Neurology,Hematology including ISPs, MDT clinics, KOL development programs, and disease awareness programs.
• Launched Patient Support Programs including websites and apps for patient engagement.

• Led Sales & Marketing Team, overseeing 3 product managers and large sales force.
• Developed and implemented strategies that achieved organizational profitability.
• Managed annual targets, incentives, and awards for division.
• Drove brand management activities, introducing new marketing concepts across division.
• Conducted product management activities, including conceptualization, pricing, approvals, campaigns, events, and launches.
• Conducted competitor analysis and market research to shape product strategies.
• Led team in achieving revenue goals and executing strategic objectives.

• Led pre-launch and launch activities for new products.
• Developed brand building strategies and collaborated with top management.
• Conducted market research and monitored trends to steer product launches.
• Implemented training and skill development initiatives for HCPs.
• Coordinated internal operations to ensure smooth product management.

• Grew turnover and profits in key markets, achieving 25%-30% market share in Ophthalmology segments.
• Managed people development portfolio and acted as Country Training Manager.