Sutapa Pal

As a Motion Graphic Artist, I was responsible for creating visually compelling, dynamic content for a wide range of media platforms, including digital marketing campaigns, commercials, social media, broadcast television, and corporate videos. My role involved conceptualizing, designing, and animating high-quality motion graphics while collaborating closely with creative directors, producers, and other members of the design team to meet client goals and brand standards.

Key Responsibilities:

• Created animatics, and visual assets for client projects, translating ideas and scripts into visually appealing animated sequences.
• Designed and animated typography, 2D and visual effects using software such as Adobe After Effects.
• Edited and refined animated assets, ensuring smooth transitions, fluid motion, and effective storytelling.

Key Achievements:

• Streamlined Workflow: Designed and implemented a more efficient animation pipeline, cutting project turnaround time by 25% and allowing for faster client revisions and delivery on tight deadlines.
• Innovative Visual Solutions: Introduced new animation techniques (such as kinetic typography, or dynamic transitions) that enhanced the visual appeal of key projects, resulting in positive feedback from clients and stakeholders

• Created motion graphics for an animated explainer video, ensuring all assets were designed in accordance with brand guidelines.
• Put together storyboards based on development choices, direction.
• Trained junior staff members on techniques related to motion graphics design and animation principles.