Suvajit Guha
Bangalore
Summary
Enthusiastic, results-driven, and experienced SEO specialist and content writer with a demonstrated history of managing SEO projects and delivering consistent performance through keyword research, on-page, technical-, and off-page optimizations, producing high-quality, well-researched, & value-driven content, and online reputation management.
Overview
1
1
Certification
Work History
SEO Specialist and Content Writer
with an Indian fintech start-up
- Oversaw the implementation of the ACED framework and defining online conversion parameters (using GA4) that helped set clear expectations, goals, and performance measurement metrics.
- Conducted keyword research to identify potential opportunities for improvement.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Optimized text, graphics or multimedia assets for SEO.
- Developed editorial calendars for planned content initiatives across multiple channels.
- Revised and edited written content in line with SEO best practices and brand guidelines.
- Analyzed backlink profiles of competitors and identified new link opportunities.
- Ensured all content created is optimized according to best practice guidelines set by search engines.
- Created reports on website performance metrics and provided recommendations for improvement.
SEO Specialist
IBM
- Created a marketing plan for a global energy client to help them sell their turnkey digital marketing package to fuel stations to enhance brand awareness, customer experience, and retention.
- Identified areas of improvement within current SEO processes and recommended changes accordingly.
- Maintained up-to-date knowledge of latest SEO tools and communicated this information to internal teams.
- Prepared and presented reports to update stakeholders about success of each strategy.
Education
Master of Arts - Mass Communication
University of Kalyani
West Bengal07-2015
Skills
- Keyword research
- Competitor analysis
- SEO proficiency
- Google My Business and other business directory listings
- Content development and planning
- Email marketing
- Content editing and QC
- Project management
Certification
- Digital marketing certification from TimesPro
- SEO fundamentals by Semrush
- Complete guide to ranking local business websites by Udemy
- Digital marketing 101 by Udemy
- Viral blogging 101 by Udemy
- Modern Copywriting: Copy That Sells in 2024 by Udemy
Tools
- Google Keyword Planner
- Google Analytics 4
- Semrush
- AHREF
- Render SEO
- Siteliner
- BrowSEO
- Hemmingway Editor
- AnswerThePublic and other listening tools
- MailChimp and Zoho for email marketing
- Trello for project management
Timeline
SEO Specialist and Content Writer
with an Indian fintech start-up
SEO Specialist
IBM
Master of Arts - Mass Communication
University of Kalyani
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