SUVOJIT ROY
Noida
Summary
Offering solid foundation in marketing principles and strong desire to learn and grow in collaborative environment. Brings ability to quickly grasp new concepts and apply innovative branding strategies to effectively reach target audiences. Ready to use and develop analytical skills and creative thinking in Brand Manager role.
Overview
2
2
years of professional experience
Work History
DEPUTY BRAND MANAGER
ANANDA DAIRY LTD.
04.2024 - Current
- Orchestrated targeted sampling drives on Zepto and Blinkit, generating over 200,000 sampling trials to boost product visibility.
- Led a campaign to install 300 retailer boards in a month across Delhi NCR, enhancing brand visibility and retailer engagement.
- Articulated and curated effective social media campaigns tailored for various platforms and established Key Performance Indicators (KPIs) to measure social media success.
- Led social media growth initiatives for the brand by creating and delivering high-quality, engaging content tailored to target audiences, implementing strategic campaigns, and optimizing post-performance.
- Achieved a 25% increase in follower base, a 20% rise in overall engagement across major platforms.
- Conducted comprehensive market research, obtained consumer insights, and assisted in formulating and driving business strategy, pricing, and category development initiatives.
- RTM planned and designed a campaign to develop new products and created compelling communication materials, including banners, jingles, and flyers, for new product launches.
- Driven sales team/supply chain interactions for marketing sales activations and materials for New Product Development (Ananda Gawa Ghee, Idli Dosa Batter, Lassi).
- Spearheaded a high-impact ATL marketing campaign for the launch of Ananda Paneer Spread, reaching a target audience of 1.2 million users across Delhi NCR through strategic newspaper advertisements.
MANAGEMENT TRAINEE
PI INDUSTRIES LTD.
05.2023 - 03.2024
- Addressed operational inefficiencies through targeted strategies for improved performance.
- Designed and executed a comprehensive roadmap for market expansion in West Bengal and Assam, strategically focusing on product development and future growth opportunities.
- Orchestrated a successful product campaign, resulting in the establishment of a new product in the market, and achieving first month sales of 10 tonnes.
- Showcased leadership skills by successfully managing and leading a group of six Field Assistants.
- Assisted in budget preparation and monitoring to control expenses, and maximise profitability.
- Assisted in developing marketing strategies to increase brand awareness and market share of Insecticides in Vidharba region by 2.35%.
Education
PGDM-RM -
Institute of Rural Management Anand
ANAND12.2023
Skills
- Market analysis
- Sales support
- Brand strategy
- Social media strategy
- Marketing communications
- MS Excel
Languages
English
Bengali
Hindi
Personal Information
- Age: 27
- Date of Birth: 04/11/97
- Gender: Male
Timeline
DEPUTY BRAND MANAGER
ANANDA DAIRY LTD.
04.2024 - Current
MANAGEMENT TRAINEE
PI INDUSTRIES LTD.
05.2023 - 03.2024
PGDM-RM -
Institute of Rural Management Anand
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