SUYASH SHUKLA
SALES & MARKETING
GHAZIABAD
Summary
Goal-oriented territory sales officer with distinguished experience in FMCG industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent exceptional sales professional, Decisive team leader and business manager with excellent attention to detail and persuasive communication style. Offering more then 7 years of experience in sales.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Territory Sales Officer
Hindustan Unilever Ltd
05.2018 - Current
- Handling NCR Territory for Modern Trade-IB business.
- Sales Activities achieving the monthly, quarterly and annual agreed Sales targets within laid down business terms for all brands and ensure 45% Growth at year end.
- Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations
- Business Planning Identify new business opportunity in line with business strategy
- Plan & allocate FOS basis Customer potential Formulate & execute the secondary sales plan – Area wise, Customer wise, Brand wise, SKU wise
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Planned and conducted weekly sales meetings to keep sales representatives up-to-date on new products and strategies.
- Conducted regular market analysis to identify new opportunities for territory sales growth.
- Spearheaded successful sales strategies for existing and new products across specified territory.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Developed and monitored sales representative goals and performance to drive territory goals.
- Trained and mentored sales representatives in sales techniques and strategies.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- People Management and development Facilitate hiring & induction of SP’s to ensure alignment to “HUL ways of working” Enhance SP effectiveness through training & coaching Management of SP working (PJP, Itinerary, expenses etc.) Periodic review of SP performance and feedback SP retention through high engagement and motivation
Area Executive
ITC Ltd
01.2016 - 05.2018
- Monitored sales team performance, analyzed sales data, and reported information to area managers.
- Provided impactful sales training and motivated sales team members to drive revenue growth.
- Analyzed sales data and kept up to date with market trends.
- Calculated sales commission for sales team of 9 supervisor & 92 sales representatives.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Collaborated with distributors to create and promote new products.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Led sales region to increase sales and boost team morale.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Distributor Management In the ITC, I was educating and train the distributors on ITC systems & processes
- Review distributor financial health (pipeline and outstanding) Ensure that the claims of the distributor are settled by ITC within specified time limits
Relationship Manager
Aspiring Mind Assessment Pvt. Ltd
GURUGRAM
07.2015 - 01.2016
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Created and maintained databases to track customer discussions and preferences for accurate, updated records.
- Participated in staff meetings to discuss innovative strategies to improve services.
- Facilitated workshops and seminars to educate customers on product features and benefits.
Education
PGDM - MARKETING & INFORMATION TECHNOLOGY
STEP-HBTI
KANPUR 07.2013 - 06.2015
Bachelor of Computer Applications - COMPUTER APPLICATION
DR. VIRENDRA SWAROOP INSTITUTE OF COMPUTER STUDIES
KANPUR 07.2010 - 06.2013
Skills
MS Office 2000 (Excel, Power Point, Word), Adobe, InternetApplications
Order management
Goals and performance
Business development and planning
Territory Management
Sales expertise
Product and service sales
Trained in consumer marketing
B to B sales
Strategic planning
New Business Development
Extensive personal network
Additional Information
Father Name:- Pramod Kumar Shukla
Mother Name:- Prabha Shukla
Marital Status:- Unmarried
Permanent Address:- 66/171-a, Kachhiyana Mohal ,Kanpur-208001.
Timeline
Territory Sales Officer
Hindustan Unilever Ltd
05.2018 - Current
Area Executive
ITC Ltd
01.2016 - 05.2018
Relationship Manager
Aspiring Mind Assessment Pvt. Ltd
07.2015 - 01.2016
PGDM - MARKETING & INFORMATION TECHNOLOGY
STEP-HBTI
07.2013 - 06.2015
Bachelor of Computer Applications - COMPUTER APPLICATION
DR. VIRENDRA SWAROOP INSTITUTE OF COMPUTER STUDIES
07.2010 - 06.2013