Amit Sidana
Senior Vice President
Gurgaon
Summary
SENIOR VICE PRESIDENT - (HOSPITALITY, AIRLINES, TRAVEL TRADE MANAGEMENT PROFESSIONAL) PROFESSIONAL VALUE OFFERED An astute and skilled professional with over 21 years of experience in the field of Operations,Sales, Marketing & Revenue distribution, Management, Client Relationship Management, Competition Analysis, Forecasting and Market Research Skilled in coordinating with clients, stakeholders in order to earn revenue and meet expectations Effectively manage revenue portfolio from 30 operational hotels ( 57 Signed ) overall from from entire Group of Hotels Proficient in managing operations, formulating strategies and developing new markets for business excellence Successfully provide assistance in interviewing, recruiting, training candidates as well as managing work assignment and allocation for staff An effective communicator with proven track record in conceptualizing and implementing sales promotional activities for creating product image and visibility
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Sr. Vice President
PRIDE GROUP OF HOTELS
08.2019 - Current
- SALES, MARKETING & REVENUE DISTRIBUTION )
- Operations, Strategic Planning & Revenue Targets aiming towards 1000 crs, currently generating profitability of 52% GOP from 30 operational Hotels and 57 signed up ( planned to open by Dec 2024)
- Handling team of 100 plus resources Pan India having 04 direct repartee from each zone of AVP level.
- Developed and executed strategic plan to achieve sales targets and expand customer base across different segments of Corporate, GDS, Mice, Channel partners, OTA's etc
- Exceeded annual sales targets within assigned territory and accounts with over 141% over the budgeted one.
- Determined marketing communication activities and implemented sales strategy meetings to provide input on weekly and overall sales strategy
- Reviewed the Strategic Alignment Review (STR) report, competitive shopping reports and used other resources to know about hotel's market position
- Marcom & Public Relations
- Recognized public relations opportunities and executed activities to enhance overall marketing communication strategy
- Executed operational aspects of business like generating proposal, writing contract and customer correspondence
- Monitored effective resolution of guest issues as a result of sales process by creating mechanisms to channel issues, property leadership and other appropriate stakeholders
- Maintained strong public relations by participating in local, regional, national trade shows and client events
- Managed marketing budget for development of property specific campaigns, promotions and collateral to drive revenue
- People Management
- Involved in setting goals and expectations for direct reports using the Leadership Performance Process (LPP), aligned performance and rewards; addressed performance issues
- Delivered day-to-day leadership to sales associates in order to achieve property sales objectives and responsible to achieve booking goals and property revenues
- Initiated sales calls with members of the Sales and Marketing team to obtain new business or close business
- Organized goals and expectations for direct reports using the Leadership Performance Process (LPP), aligned performance and rewards, addressed performance issues and retained staff accountable for successful results
- Maintained an active list of the competition's best sales people and implemented recruitment and acquisition plan with HR
National Head SALES, MARKETING & REVENUE DISTRIBUTION
ORCHID GROUP OF HOTELS
07.2017 - 08.2019
- Maintained and expanded Corporate, Travel & Mice Business all across Channels and generated revenue of 300 Crs from the group with GOP of 41% across 09 hotels
- Executed on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives
- Provided positive and aggressive leadership to ensure maximum revenue potential (e.g., setting example with personal booking goals)
- Utilized company profile database to determine geographic areas for calls while maintaining top and existing travel agent accounts
- Coordinated with sales managers to ensure understanding of sales strategy, to implement strategy for the segment
- Ensured best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage
- Understood conditions of organization and implemented multiple experiments for best results
- Advertised and promoted the brand in order to attain maximum profits
- Significant Achievements:
- Initiated process of national sales, segment sales, cross-selling, market positioning and set-up across 09 hotels
- Single-handedly implemented sales (CRM BINGO) and completed Bullet Train project
- Instrumental in increasing the Average Daily Rate (ADR) by Rs 900 in a span of 01 year
Director
ACCOR GROUP OF HOTELS
Mumbai, Bangalore
01.2013 - 06.2017
- GM PASS
- Key Deliverables:
- Struck the right chord with prestigious clients of international scale
- Heralded a new era with a change in focus and approach within teams
- Overhauled customer engagement activities, renewed relations with existing contacts and pierced accounts of high profile business leaders
- Acquired 15-18 new customers every month and scaled-up revenues by 7-8%
- Masterminded a standardised format
- Revisited 300 Companies engaging with key decision makers leveraging profits and market share
- Accelerated volume growth by 45% by renergising the entire marketing exercise
- Built robust performance review tools - grading pattern that was well-rounded & growth specific
- Boosted performance with incentives & new initiatives: mentored teams for increased accountability
- Significant Achievements:
- Successfully shortlisted amongst 422 candidates across Asia for GM Pass Course
- Increased hotel revenue from 21% to 80%
- NovotelAmd rated as best hotel across Asia Pacific within span of 2 years of operations -
- Achieved best ever GOP of 39% clocked in 2 years
Sales Head
AMADEUS INDIA
01.2012 - 11.2016
- Karnataka The leading provider of IT solutions to the Indian travel and tourism industry
Corporate & Travel Head
BAJAJ Allianz General Insurance Company Limited
01.2012 - 11.2016
Assistant Manager
Intercontinental - The Grand Group of Hotels
01.2012 - 11.2016
Sales Officer
Air Sahara
01.2012 - 11.2016
- Handled Domestic and International sales for Karnataka region
Sales Executive
The Capitol Hotel, Best Western group
01.2012 - 11.2016
Education
MBA - Sales and Marketing
VMU Salem University
Bangalore 01.2008 - 04.2009
BHM -
T. John’s College, Bangalore University
Bangalore 01.1998 - 04.2001
High School -
C.B.S.E Board
01.1994 - 01.1994
Peronal Development Plan from GMPASS -
Accor Academy
Asia Pacific 01.2015 - 01.2016
Skills
Budget & Strategic Planning: Showcasing proficiency in creating and managing budgets aligned with the hotel's financial goals This involves strategic planning to allocate resources effectively, control costs, and maximize profitability while maintaining quality standards so that the company can be maximize on the profitabilityPlanning and Forecasting: Highlighting the ability to analyse market trends, guest preferences, and seasonal fluctuations to forecast demand Using this data to plan inventory, staffing levels, and promotional activities to optimize revenue and guest satisfaction, with the help of different software like Koddi, Sojern, Fornova & Rankly etcSales & Marketing: Showcasing skills in developing and implementing sales and marketing strategies to attract business from different segments and boost revenue This may include Corporate Houses, Consolidators, GDS, Channel partners, digital marketing, partnerships, advertising, and promotional campaigns to increase occupancy and drive revenue growthBrand Management: Demonstrating expertise in maintaining and enhancing the hotel's brand image This involves ensuring consistency in service quality, brand messaging, and guest experiences across all touchpointsTraining and Development: Highlighting the ability to train and develop staff to deliver exceptional service This could include designing training programs, mentoring, and fostering a culture of continuous learning to enhance employee performance and guest satisfaction along with L&D teamP & L (Profit & Loss): Showcasing experience in managing Profit & Loss statements, analysing financial data, and making strategic decisions to improve profitability while maintaining cost control measuresMarket Research: Demonstrating proficiency in conducting market research to understand guest needs, competitor analysis, and emerging trends Utilizing this information to make informed decisions and adapt strategies accordinglyRevenue Management: Showcasing skills in optimizing revenue through pricing strategies, inventory management, and distribution channels Maximizing revenue per available room (RevPAR) and other key performance indicatorsCOMPUTER SKILLSWell versed with Windows, MS Office and Internet Applications
Timeline
Sr. Vice President
PRIDE GROUP OF HOTELS
08.2019 - Current
National Head SALES, MARKETING & REVENUE DISTRIBUTION
ORCHID GROUP OF HOTELS
07.2017 - 08.2019
Peronal Development Plan from GMPASS -
Accor Academy
01.2015 - 01.2016
Director
ACCOR GROUP OF HOTELS
01.2013 - 06.2017
Sales Head
AMADEUS INDIA
01.2012 - 11.2016
Corporate & Travel Head
BAJAJ Allianz General Insurance Company Limited
01.2012 - 11.2016
Assistant Manager
Intercontinental - The Grand Group of Hotels
01.2012 - 11.2016
Sales Officer
Air Sahara
01.2012 - 11.2016
Sales Executive
The Capitol Hotel, Best Western group
01.2012 - 11.2016
MBA - Sales and Marketing
VMU Salem University
01.2008 - 04.2009
BHM -
T. John’s College, Bangalore University
01.1998 - 04.2001
High School -
C.B.S.E Board
01.1994 - 01.1994