Satya Vir Yadav

Associated with the SA Orthocure Pvt Ltd as Chief Consultant to the Management Team to help them bring processes and strategic thinking for the new startup.

• Collaborated with cross-functional teams to ensure seamless integration of proposed solutions into client operations.
• Established a reputation as a trusted advisor with client by providing expert guidance on industry trends and best practices.
• Streamlined internal processes by identifying areas of improvement, leading to greater efficiency and reduced costs.
• Facilitated workshops with client teams to identify challenges, brainstorm ideas, and develop actionable plans for improvement.
• Integrated technology and business operations to identify targeted solutions to customer issues.
• Aligned closely with business owners and employees to gather information and gain operational insight.
• Collaborated with Internal & External teams to define, strategize, and implement marketing.
• Implemented practices and procedures to reduce expenditures and increase savings.
• Created monthly forecast templates and resource management allocations for approved projects.
• Evaluated customer needs and feedback to drive product and service improvements.
• Evaluated staff performance and provided coaching to address inefficiencies.
• Educated staff on organizational mission and goals to help employees achieve success and align them with organizational goals.

Started my entrepreneurial journey.

• Working on multiple things in Agri space - Fish Farming, Natural Farming, Pearl Farming, Ayurvedic herbs etc.
• Managed finances, budgeting, and forecasting to optimize business.
• Continually assessed risks associated with the business''s operation; implemented mitigation plans accordingly.
• Introduced new methods, practices, and systems to reduce turnaround time.

• Associated with Medtronic Kanghui Business HQ in China, as Int'l Marketing Manager.
• Devising strategies for Int'l markets,
• Developing processes and programs,
• Working with Upstream on new products and new product launches,
• Worked closely with professional education team to conduct and develop surgeon education courses,
• Continually maintained and improved company's reputation and positive image in markets served.
• Coordinated with design and media teams to develop high-quality creative assets.
• Adapted creative assets for diverse global audiences, ensuring consistency across languages while remaining culturally sensitive.
• Established beneficial relationships with local influencers, driving positive word-of-mouth referrals and increasing brand credibility in new territories.
• Streamlined internal processes to improve efficiency within the international marketing department.
• Navigated complex regulatory environments to ensure compliance with local laws while executing innovative marketing campaigns for Int'l Markets.
• Empowered regional teams by providing them with the necessary resources and support to execute successful marketing initiatives.
• Worked with regional teams of APAC, EMEA, & LATAM to develop and grow business in Int'l markets.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Accountabilities as Marketing Manager: -

• Develop business strategy & Annual marketing plans
• Execute & Monitor marketing activities
• Liaising with RA, India & Global SCM teams & Upstream Marketing team
• Collaborate with professional education, global marketing, R&D, Senior HCPs & external partners to develop training modules for HCPs
• Assist with the development & implementation of metrics tracking professional education program efficacy and effectiveness
• Develop faculty and lead curriculum development working groups
• Utilize customer insights and ongoing VoC to refine educational content
• Field force training and development
• Developing marketing collaterals for promotions
• Part of BU Leadership Team
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

• In this role I was part of Leadership Team to build Trauson (A Stryker Company) Business in India
• Built & mentored my team of five team members

Accountabilities as Group Product Manager:

• Strategizing & Monitoring marketing activities.
• Product briefing to the field staff and resolving queries related to the products.
• Developing Professional Education structure for the business for HCP training & education.
• Coordination with SBU & HCPs for developing education modules.
• Field force training and development.
• Developing marketing collaterals for promotions.
• Developing sales strategies.
• Recruiting and Training marketing team.
• Cultivated a high-performing team environment that fostered personal development while promoting accountability for overall success.
• Mentored junior Product Manager & executives, helping them develop essential skills for career growth in the industry.
• Being a part of Leadership Team, help team in taking right decisions
• Drove innovation by encouraging creative problem-solving among team members and staying abreast of industry advancements.
• Played an instrumental role in shaping company strategy through active participation in planning sessions and goal-setting initiatives.
• Enhanced product portfolio by identifying market trends and conducting competitive analysis.

Accountabilities as ABM (Zonal Manager) - West :

• Strategic planning & Business development in Western part of India
• Developing new customers, new markets
• Converting competitor's product & increasing market share
• Taking part in tender negotiations & solving issues
• Ensuring high level of service commitment with customers
• Team management to ensuring agility, positive thoughts & confidence among team members
• Develop better sales strategies to achieve the defined sales target.

Significant Highlights:

• Handled team of 2 Account Managers & 3 CSRs.
• Over achieved the 2014 budgets and have closed year with 110% achievement.
• Formulating long term/short term strategic plans, annual budgeting and plans to enhance sales,
  conducting marketing operations thereby achieving increased sales growth.
• Driving sales initiatives & achieving desired targets with overall responsibility of ROI and exploring
  markets.

• Accountabilities as Product Manager: - Conceptualizing, devising & implementing business plans/ market strategies for existing & new products - Identifying the opportunities for sales growth of such products
• Ensure fastest time to the market for the new products
• Getting products registered in India & execute product launch for new products - Gather market intelligence about competitors & developing business actions to counter the same
• Liaise with Synthes Asia Pacific and other global offices with regard to − New product launch − Product performance − Surgeons' feedback on various products in the portfolio
• Organizing academic events and other market activities
• Train field staff on the new products, concepts and recent advancements
• Maintaining relationship with KOLs
• Handle queries regarding technical aspect of the products
• Taking part in Key conferences
• Leading, mentoring & monitoring the performance of team members on new products.
• Extending support to the Sales team by imparting training & handling queries regarding technical
  aspects to develop better sales strategies to achieve the defined sales target.
• Interfacing with different departments to optimize implementation.
• Participate in international meeting and training programs and share ideas and information with
  colleagues and peers worldwide.
  

Significant Highlights:

• Handled the top contributing (25%) brand of the division & my portfolio (TL) contributes 60% to BU
  sales.
• Attended & passed the important training programs in very short interval
• Demonstrated excellence in launching & managing new brands.
• Launched Pedicle Screw brand from the MPE stage and the brand grew to become top 10 contributor to BU
  with in six months of its launch.
  

Significantly contributed in:

• Streamlining the sets placement to get maximum productivity.
• Devising & successful implementation of workshops and scientific programs for customer engagement
• Identifying the gaps in the portfolio

Accountabilities as Product Manager:

• Managed portfolio of Diabetic, Cardiac & Nutritional brands
• Analysis of the Market through ORG and internal data
• Regular field work with Team Members.

Involved in:

• Preparing key messages, and setting pricing strategy and defining the detailed plans for promotional
  activities & campaigns
• Imparting training to Field Force & coordinating with Medical, Legal, Production, distribution & Finance
  Departments to optimize the implementation to achieve the defined sales target.
  

Significant Highlights:

• Launched Diabetic division & Brands.
• Launched & taking forward Project DiSHAA (CSR activity)
• Launched and working on up-gradation of website www.diabetes-knowhow.com
• All other functions of Product Management. (Below Mentioned)
• Also took care of other Divisional activities like Training.
• Conceptualized, Devised & implement packaging of Vitalem range in market place

• Accountabilities: - Managed portfolio of Surgical consumable products for Ortho, Wound care & Phlebology segment
• Regular field work with Team Members.
• Setting pricing strategy and defining the detailed plans for promotional activities & campaigns
• Imparting training to Field Force & coordinating with Global marketing team (Based in Germany),
  Production, distribution & Finance Departments to optimize the implementation to achieve the defined
  sales target.
  

Significant Highlights:

• Launched some very innovative and patented products.
• Initiated a clinical trial/PMS for one of the product.
• Devised a very innovative promotional plan for a Phlebology brand – It is appreciated by the Top
  Management and generated good sales.
• Acknowledged for meeting & beating deadlines while single handedly managing operational
  responsibilities of IOACON’09 @ Bhubaneswar.

Accountabilities: -

• Managed Gynaec & Ortho brands
• Analysis of the Market through ORG and internal data
• Regular field work with Team Members.

Involved in:

• Preparing key messages, and setting pricing strategy and defining the detailed plans for promotional
  activities & campaigns
• Imparting training to Field Force & coordinating with Medical, Legal, Production, distribution & Finance
  Departments to optimize the implementation to achieve the defined sales target
  

Significant Highlights:

• Successful re-launch of Ginette35.
• Launched Divisional website www.achieversway.com for our team and handled Admin part of it.

• Daily meeting with the Doctors and promoting the product range
• Daily market survey to know about the competitor's activities
• Achieving sales targets in assigned territory.

• Daily meeting with the clients
• Explaining the different products according to their needs
• Closing the Deal.