SWAMINATHAN SRINIVASAN
Chennai
Summary
As a Results-oriented Software Engineer with 3 years of experience in designing, executing, and optimizing email campaigns, automation workflows,lead generation strategies. Strong background as a Email Marketing, bringing technical expertise in CRM tools, data analysis, A/B testing, and campaign performance optimization. Certified in Digital Marketing, with skills spanning SEO, SEM, content strategy, analytics, and marketing automation platforms.Adept at ensuring compliance with global regulations and best practices, including GDPR, CCPA, and CAN-SPAM, while increasing open rates, click-through rates, and conversions through data-driven insights and innovative campaign strategies. Seeking to leverage expertise in Email & Digital Marketing to drive brand growth and customer engagement.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Software Engineer
Genxlead Solutions pvt Ltd
Chennai
04.2022 - 05.2025
- Developed and managed email marketing campaigns
- Oversaw server management and maintenance
- Handled DNS record configurations
- Contributed to PHP development projects
- Collaborated with cross-functional teams to enhance system functionalities
- Design automated emails based on user actions, such as cart abandonment or product views, to increase conversions and customer retention
- Implement strategies for maintaining a clean email list, including regular validation and removal of inactive subscribers, to improve deliverability and engagement rates.
NEEM Trainee
TVS-Sundram Fastners
Chennai
11.2020 - 01.2022
- Conducted quality inspections on production lines
- Assisted in production planning and scheduling
- Ensured adherence to safety and quality standards
- Collaborated with senior engineers to optimize manufacturing processes
Education
Bachelor of Mechanical Engineering -
Kongunadu College Of Engineering And Technology
Namakkal, India 07.2016 - 08.2020
X Standard & XII Standard -
Christ The King Matric Hr. Secondary school
Kumbakonam 05.2014 - 05/2016
Skills
- SMTP
- HTML/CSS
- SPF/DKIM/DMARC
- DNS Management
- SEO/SEM
- META Ads
- Google Ads
- PPC
COURSE
- Advanced Digital Marketing - FITA Academy
- Got Certified In June-August 2025
Awards
Secured Top performer among team, 08/01/24 - 09/01/24
Hobbies and Interests
- Analyzing Online Trends & Campaigns
- Travel & Exploring Cultures
- Content Creation
Languages
English
Advanced
C1
Tamil
Proficient
C2
Timeline
Software Engineer
Genxlead Solutions pvt Ltd
04.2022 - 05.2025
NEEM Trainee
TVS-Sundram Fastners
11.2020 - 01.2022
Bachelor of Mechanical Engineering -
Kongunadu College Of Engineering And Technology
07.2016 - 08.2020
X Standard & XII Standard -
Christ The King Matric Hr. Secondary school
05.2014 - 05/2016