Swapna Kadian
Greater Noida
Summary
Experienced bilingual Creative Content Writer (Hindi & Hinglish/English) specializing in tailored campaigns for diverse brands. Skilled in using Facebook communities for organic content distribution and crafting impactful copy that aligns with brand voice. Expert in Share of Voice content, influencer collaboration, and training for effective brand representation and campaign success.
Overview
8
8
years of professional experience
Work History
Community Content Strategist/Content Writer
Convosight
08.2019 - Current
- Worked across the entire content journey—from campaign ideation to execution, ensuring smooth delivery and alignment with brand goals.
- Created and managed monthly content calendars to streamline brand communication and maintain consistency.
- Crafted impactful copy for top brands like Sony TV, ITC, Danone, and Nestlé, tailored to their target audiences.
- Wrote concise and engaging Facebook content with an authentic, relatable tone that resonated with Indian audiences.
- Applied storytelling techniques to build emotional brand connections, while maintaining a consistent brand voice.
- Collaborated with influencers and community leaders to strengthen Share of Voice (SOV), and campaign reach.
- Developed and brainstormed creative campaign ideas and strategies to boost brand engagement.
- Leveraged Facebook communities for organic content distribution, and identified key brand stories to spotlight.
Hindi Content Writer/Social Media Manager
Momspresso
01.2017 - 12.2019
- Created engaging fictional narratives and brand stories for various platforms.
- Developed short and long-form content, including blogs, and creative stories.
- Used targeted keywords to optimize web pages for maximum visibility.
- Used storytelling techniques to boost brand identity and audience engagement.
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
Script Writer
Bulbul TV
04.2019 - 08.2019
- Crafted compelling ad scripts to effectively highlight product features and benefits. Generated innovative ideas to resonate with target audiences, and drive sales.
- Generated innovative ideas to resonate with target audiences and drive sales.
- Utilized persuasive language and storytelling techniques to engage and motivate consumers. Researched and developed characters for scripts.
Education
MA - Sociology
IGNOU
03-2018
M.Tech - Computer Science
JUET
06-2014
Skills
- Creative copywriting
- Campaign ideation and execution
- Content calendar planning
- Storytelling for brands
- Community building and engagement
- Content strategy
Timeline
Community Content Strategist/Content Writer
Convosight
08.2019 - Current
Script Writer
Bulbul TV
04.2019 - 08.2019
Hindi Content Writer/Social Media Manager
Momspresso
01.2017 - 12.2019
MA - Sociology
IGNOU
M.Tech - Computer Science
JUET
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