Summary
Overview
Work History
Education
Skills
Timeline
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Swapnil Kachhawa

Swapnil Kachhawa

Bengaluru

Summary

With 5+ years of expertise in digital marketing, I’ve led impactful strategies for diverse industries, including government, politics, hospitality, fashion, fintech, and education. Specialized in SEO, Paid Marketing , Social Media and content strategy, I execute high-performance strategies that enhance visibility, boost engagement, and maximize ROI.

Overview

6
6
years of professional experience

Work History

Senior Analyst

Phreesia, Inc.
Bengaluru
11.2023 - Current
  • Boosted website traffic by 60% in 6 months through on-page and off-page SEO.
  • Improved CTR by 50% with targeted optimizations.
  • Developed 7 new pages, which became the top lead-generating pages through organic traffic in 3 months.
  • Managed a $9K monthly PPC budget, improving ad performance by 30% in 3 months through A/B testing.

Digital Marketing Specialist

HiveMinds Innovative Market Solutions Pvt Ltd
Bengaluru
01.2022 - 09.2023
  • Significantly increased daily website traffic by 58%, by enhancing the internal linking structure and optimizing content for better engagement.
  • Achieved top search result positions (1-5) for a 51% market coverage by targeting high Domain Authority sites and implementing impactful on-page strategies.
  • Achieved a 2000% increase in website clicks within a year through domain authority building, on-page optimization, and targeted content creation for business and blog pages.
  • Improved website DA from 36 to 51 by acquiring relevant and high-quality domains using a checklist of 6+ metrics.
  • Achieved an 84% boost in leads within 5 months by optimizing content and utilizing banners.
  • Improved App Store Optimization (ASO) ranking from 15 to 13 by strategically targeting relevant websites for off-page activities and conducting thorough app store audits.

Digital Marketing Lead

BrandOnWheelz and Kottanz by Estontec
Bengaluru
09.2020 - 12.2021
  • Increased Instagram reach by 10% organically through effective content creation and strategic creatives.
  • Created service and landing pages on WordPress to attract customers.
  • Designed creatives that matched the brand's style using Adobe Photoshop and Illustrator.

Digital Marketing Executive

Sirma Business Consulting
Bengaluru
04.2020 - 07.2022
  • Conducted A/B testing for email marketing campaigns, improving open rates by 12%.
  • Optimized website content and social media platforms to maximize visibility and audience engagement.

Social Media Marketing Executive

The BrandBalance
Jaipur
01.2019 - 05.2019
  • Worked with diverse brands across government, politics, hospitality, fashion, and education.
  • Boosted Diya Kumari's Instagram followers by 10K+ and improved reach by 50% in 2 months with targeted content strategies.
  • Increased Jaipur Police's social media reach by 30% through cross-channel strategies.
  • Ran social media ads, growing Rustic by OTH's Instagram followers by 20%.

Education

B. Tech. - Computer Science

Rajasthan Technical University
Kota, Rajasthan
07-2018

Skills

  • Paid Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Google Search Console
  • Google Analytics 4
  • Data Studio
  • Google Tag Manager
  • MOZ
  • SEMRUSH
  • AHRF
  • Project Management
  • Team Management
  • Creative Thinking
  • Strategic Planning

Timeline

Senior Analyst

Phreesia, Inc.
11.2023 - Current

Digital Marketing Specialist

HiveMinds Innovative Market Solutions Pvt Ltd
01.2022 - 09.2023

Digital Marketing Lead

BrandOnWheelz and Kottanz by Estontec
09.2020 - 12.2021

Digital Marketing Executive

Sirma Business Consulting
04.2020 - 07.2022

Social Media Marketing Executive

The BrandBalance
01.2019 - 05.2019

B. Tech. - Computer Science

Rajasthan Technical University

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Swapnil Kachhawa