Strategic and results-driven Digital Marketing Specialist with over 4 years of experience in developing and implementing ROI-focused digital marketing strategies. Proven success in managing multi-channel campaigns, leading cross-functional teams, and delivering measurable results in highly competitive markets
Social Media Accounts Management:
Developed and implemented digital marketing strategies and maintained social media presence across all digital channels for following accounts.
- Dr. Ashish Deshmukh (Social Worker/ Politician)
- Lata Mangeshkar Hospital (Digdoh & Sitabuldi)
- Central Institute of Business, Management, Research & Development, Pawanbhumi
- Ranjeet Deshmukh Dental College, Hingna
- NKP Salve Medical College, Hingna
- VSPM Physiotherapy College, Hingna
- Madhuri Deshmukh Nursing College, Hingna
- Indo Public School and Kindergarten, Amravati (6 Branches)
Campaign Management:
Conducted political awareness ads campaign on meta ads manager and increased the engagement by 90%.
Executed reach campaigns to promote hospital services, schemes and medical camps in all over central India.
Executed leads generation campaigns on meta ads for hospital and academic admissions with 7-10% conversion ratio and generated approximately Rs. 25 lakhs Revenue.
Conducted hiring campaigns on LinkedIn ads for required job role by specific targeting methods.
Coordination & Collaboration:
Coordinated with content and design teams to create engaging social media posts and ads to increase brand awareness.
Collaborate with PRO and sales teams to align marketing efforts with business objectives.
Coordinated with website development team to improve the performance of website.
Assisted external agencies/vendors in the development traditional marketing campaigns, bulk sms & watsapp campaigns.
Assisted outsourced media agencies to create exclusive corporate, educational and political films.
Budget Management:
Developed and managed monthly digital marketing budgets, overseeing the allocation of funds across various campaigns and resources.
Analyzed the performance of inorganic ads and implemented cost-saving measures while maintaining campaign performance.
Data Analytics:
Tracked and reported on key performance indicators, providing insights and recommendations to senior management for strategic decision making.
Strategic Leadership:
Led a dynamic team of digital marketing professionals to develop and implement comprehensive digital marketing strategies for more than 10 Clients.
Conducted initiatives that resulted in a 60% increase in brand visibility
Campaign Management:
Oversaw the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email and PPC.
Implemented data-driven strategies, resulting in a 30% improvement in campaign performance.
Cross-functional Collaboration:
Collaborated with cross-functional teams, including Sales, Product Development and IT to ensure seamless integration of digital marketing initiatives with overall business objectives.
Coordinated with content creators and designers to deliver impactful digital campaigns.
Budget Management:
Managed an allotted budget, optimizing spend to achieve maximum ROI and efficiency.
Implemented cost-saving measures without compromising campaign effectiveness
Data Analytics:
Utilized analytics tools to track and analyze key performance indicators (KPIs), providing actionable insights for ongoing optimization and strategic decision-making.
Team Development:
Mentored and coached team members, fostering a collaborative and results-driven work culture.
Client Relationship Management:
Cultivated strong relationships with key clients, addressing their needs and ensuring satisfaction with digital marketing services.
Acted as the primary point of contact for client communication, resulting in 100% client retention.
Digital Marketing Specialist, Institute Of Integrated Digital Marketing, 04/2019