Swapnil Pardhi

• Orchestrated and managed multi-channel marketing campaigns for major clients, consistently surpassing business goals with remarkable 2X YoY increase from FY 20-21 to FY 21-22.
• Pioneered successful marketing campaigns across multiple channels, driving impressive 50% rise in lead generation and achieving 2X YoY growth in business from campaigns.
• Demonstrated exceptional project management skills, planning and executing total of 305 campaigns in FY 21-22, resulting in outstanding 74,000 leads and revenue of 1 Cr from lead generation initiatives.
• Maintained exemplary campaign performance in FY 22-23, spearheading 74 successful campaigns that generated 33,405 leads and 1.10 Cr revenue from lead generation campaigns.
• Worked extensively on Online Lead Generation Campaigns, leveraging channels like Email, SMS, and Whatsapp to drive targeted and effective outreach to potential supporters.
• Skillfully negotiated vendor contracts, cultivating strong partnerships and efficiently managing relationships.
• Collaborated closely with cross-functional teams, including analytics, design, content, and sales, to achieve seamless campaign execution and shared objectives.

Internal Marketing Events:

• Expertly organized and managed key internal marketing events, including Annual Strategy Meet, Medallion Awards, and Imperial Awards, ensuring seamless execution and delivering impactful results.
• Spearheaded Medallion event held in September 2022, achieving outstanding 39% growth in business, surpassing growth rate of July and August from previous year.
• Led strategic planning and flawless execution of large-scale events and activations, resulting in impressive 40% increase in attendee engagement and fostering a highly positive brand perception.
• Led planning and execution of the prestigious Imperial Awards event, which significantly contributed to a remarkable business revenue of Rs. 586 Mn from September to March.

• Demonstrated exceptional project management skills, consistently delivering campaigns on time, within budget, and with a strong focus on quality.
• Effectively managed budgets and allocated resources, ensuring the timely and successful delivery of campaigns.
• Proactively engaged customers to enhance satisfaction and loyalty, driving positive brand experiences.
• Fostered internal sales engagement through strategic initiatives and quarterly theme launches for the Sales team in the Direct Marketing (DM) channel.
• Spearheaded Direct Channel special projects, including Tofu for new database acquisition, Launch of Leadsquared, S2S model and and the Referral Program to boost customer acquisition and retention.
• Collaborated seamlessly with cross-functional teams, such as marketing, product management, and customer support, to integrate the referral program and streamline business operations.
• Successfully implemented a Bot in the VRM Channel, enhancing efficiency and customer interactions.

• Led cross-functional teams to develop and implement innovative design solutions that drove significant business growth and customer engagement.
• Conducted extensive market research and analysis to identify emerging trends and customer needs and developed innovative solutions that addressed these needs and drove business growth.
• Successfully filed 2 out of 3 proposals in the Regulatory Sandbox, with 1 Idea (ABSLI’s Digital Wallet proposal) approved under sandbox by IRDAI.
• Developed UX UI wireframes mock-ups for the I3 Portal (Eureka) to communicate ideas to concerned functions, and suggested 5 features for smooth user experience and engagement.
• Identified the need of a product focused especially on Women, conducted primary and secondary research to understand the needs of the target segment, and identified 6 categories based on the research.
• Collaborated with marketing and identified & studied Milestones/Aspirations and fears/concerns of the categories to support in crafting the product.

• Market Research and Business Development- Docintosh – an online social networking portal for medical professionals and students
• Initiated market research, analysed findings and monitored industry statistics & trends in Healthcare sector
• Spearheaded in-depth personal interviews with 31 Medical Specialists & 18 medical students
• Conducted personal interviews with 3 Corporates (Senior Managers) from pharmaceutical companies
• Achieved conversion of 350 user registrations for the concerned portal (https://www.docintosh.com)
• Analysed and proposed 14 key solutions to acquire additional members & create an engaging user experience
• Formulated 6 key recommendations to enhance revenue generated from the portal
• Appreciated by the CEO and secured Certificate for Best Performance and Lasting Contribution on the project