SWAPNIL TRIVEDI
Sr. Event Manager
New Delhi
Summary
Experienced in the field of Event Management & building brands through innovative marketing communications & product management. Proven track record of coordinating & leading cross functional teams to achieve organizational goals, by delivering on B2B & B2C integrated marketing campaigns for reputed companies from diverse industries: FMCG, Media Channel, Consumer Durables, Govt. Bodies, Finance, Insurance &Telecom. Believe in implementing simple solutions by looking at things differently, applying innovative communication techniques to deliver multiple effect on products & brands. Self-motivated & perseverance.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Sr. Manager Events
ALL Spheres Entertainment Pvt. Ltd
08.2020 - Current
- Managed National & International B2B & B2C Conferences & Events with VVIP & International delegates.
- Coordinate logistics for the events, lead negotiations with hotels, vendors and speakers taking care of the media & P.R. personals.
- Enhance customer engagements by advertising, managing and executing conferences, webinars on tech., products & capabilities.
- Reshaped Vistara Airlines Loyalty Programs & Air India Maharaja Club marketing.
- Clients: NDTV, Zee Tv., Tv9, Adani Digital, Vistara Airlines, Air India, St. Moritz, Switzerland - Cricket on Ice
Sr. Manager Events
Hs Ad - LG India
06.2019 - 10.2019
- Managed the company's participation in industry tradeshows & coordinated internal & external events, BTL activities for LG India worked closely with LG marketing team.
- Developed turnkey operations & production for a wide range of prestigious projects including Dealers meet, new product launches etc.
Manager Marketing
Gensol Mobility
12.2018 - 05.2019
- Company Overview: (Blu Smart 100% Electric Vehicle Fleet)
- India's First all electric cab aggregator B2C segment.
- Coordinating & Managing Marketing and Communication for Delhi/NCR cities with focus on Demand Generation & Brand Awareness.
- Successfully launched fleet of 10 Mahindra eVerito & 10 charging station across NCR also creating & was heading the launch for Mumbai.
- MOU/ Partnership signing with BSES for charging stations.
- (Blu Smart 100% Electric Vehicle Fleet)
Manager Client Servicing Events
Integrated Conferences & Events
02.2017 - 12.2018
- Working in the capacity of a Manager (National) - aligned with the automobile vertical of the firm for event execution, oversee design and production while managing all project delivery elements within time limits.
- Account management - which precedes from handling current projects, generating effective business to complete flawless execution of the same.
- Understanding the client pre-requisite either in the form of a launch or a national/ international meet, conference, devising a marketing campaign or generating ideas for an effective dri.
- Clients: Hero Moto Corp, Kohler, Eicher Motors, Ford India, Dr.Reddy's, Glaxo Smithkline.
- Award: Appreciation award given by Dr. Meenesh HOD- ENT, Bombay Hospital towards the successful execution of the first ENT conference-Mumbai.
Manager Client Servicing/Tender (Govt.) - Events & BTL
CRI Events Pvt. Ltd.
06.2013 - 01.2017
- Conceptualizing and executing creative and results driven marketing communications programmes.
- Handling wide gamut of activities including project planning, estimation, client servicing, understanding client's requirement and converting it into MOM or BQR and assigning it to conceptualization / visualize team.
- Preparing budgets and taking approval/PO after a final negotiation with client.
- Sharing the updates with the creative team and obtaining approval from them.
- Updating the operation team and preparing plan of action of the project with the operation team.
- Clients: TVS Tyres, ONGC, Gail, Sail, Lycra, Airtel, Vodafone, Dantal Hydraulics, Invista, Rapid Metro, American Express, Concentrix, Akzonobel, Mission Ontario, Indian Army
Asst. Manager - Event (Govt. & Corporate)
Axis Communications
10.2010 - 05.2013
- Servicing & handling existing accounts with agency internal teams to devise BTL/Events campaign that meets the client's brief.
- Presenting campaign ideas and budget to the client.
- Briefing research, creative, media as per the client's brief and also assisting the formulation of marketing strategies/communication to cover all essential mediums like Press, Outdoor, Digital and On-ground Activations for Govt. Sector.
- Writing reports and monitoring the effectiveness of campaigns.
- Review and performance analysis of events.
- Clients: Ministry of Environment & Forest, Ministry of Textiles, Ministry of Drinking Water & Sanitation, BHEL, GAIL, SATTE, AIIMS, British Council, IIT-Delhi.
- Award: Special recognition award for successful planning & execution of NTFP exhibition by Ministry of Environment & Forest.
Sr. Executive Marketing
VRS Foods Ltd. - Paras Dairy
06.2006 - 09.2010
- To increase the sales by promoting the brand through different media.
- Monitor all the BTL activities for entire central Delhi.
- Attend trade fairs, exhibitions & conference to promote the brand.
- Multi Domain marketing & merchandising solution across various verticals, with additional responsibility for team Building, Planning/BTL activities.
Education
B.Com -
Kanpur University
01.2002 - 1 2005
Sherwood College
Naini Tal 1 2000 - 1 2001
Higher Secondary - undefined
Sherwood College
01.1997 - 1 1998
Skills
- Event Planning
- Brand positioning expertise
- Client relationship management
- Financial oversight responsibility
- Analytical report development
- Campaign execution
- Market outreach initiatives
- Planning & Estimation
- Event production specialist
- Cross-functional collaboration
- Agreement facilitation
- Vendor performance oversight
Accomplishments
- EEMAX Bronze in Best internal Communication campaign for Ericsson Family Day
- Award Winning presentation for 'Green Haat' an initiative of Ministry of Environment & Forests
- Blackberry College Activation- On ground Promotion of the year
- Order of Merit - Best product Launch Activation Program 2013 - Airtel Tera Mera Campaign
- EEMAX Award Best Activation of the year 2012-2013 - Airtel Tera Mera Campaign
- Helped the organization to get certified & empanelled in various Govt. Organization
- Part of Core member team for Rapid Metro - Joy Express (executed by Discovery Channel)
Personal Information
- Date of Birth: 06/26/82
- Nationality: Indian
- Marital Status: Single
Father's Name
Late Mr. Sri Pal Trivedi
Timeline
Sr. Manager Events
ALL Spheres Entertainment Pvt. Ltd
08.2020 - Current
Sr. Manager Events
Hs Ad - LG India
06.2019 - 10.2019
Manager Marketing
Gensol Mobility
12.2018 - 05.2019
Manager Client Servicing Events
Integrated Conferences & Events
02.2017 - 12.2018
Manager Client Servicing/Tender (Govt.) - Events & BTL
CRI Events Pvt. Ltd.
06.2013 - 01.2017
Asst. Manager - Event (Govt. & Corporate)
Axis Communications
10.2010 - 05.2013
Sr. Executive Marketing
VRS Foods Ltd. - Paras Dairy
06.2006 - 09.2010
B.Com -
Kanpur University
01.2002 - 1 2005
Higher Secondary - undefined
Sherwood College
01.1997 - 1 1998
Sherwood College
1 2000 - 1 2001
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