Summary
Overview
Work History
Education
Skills
Certification
Roles and Responsibilities
Timeline
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Swapnila Shinde

Senior Salesforce Marketing Cloud Consultant
Pune

Summary

As an experienced Senior Salesforce Marketing Cloud Consultant/Developer, I have a strong background in executing and optimizing CRM strategies. With over 7 years of relevant work experience in a fast-paced, multi-channel environment, I am adept at handling large datasets and complex campaign set-ups and have a solid understanding of data segmentation, Journey Builder, Automation Studio and reporting at a Email and SMS campaigns on commercial level. Advanced knowledge of SFMC. Data Cloud and Programming Languages like SQL, HTML, AMPscript ,SSJS and APIs to build and manage multi-channel programs and automated campaigns with ease.


Overview

7
7
years of professional experience
5
5
years of post-secondary education
6
6
Certifications

Work History

Senior Salesforce Marketing Cloud Consultant

IBM
06.2021 - Current
  • Implementation of Live Einstein chat bot for Service cloud application using SFMC REST API.
  • Implementation of complex automations (using SQL and journeys for COVID vaccination government programs.
  • Led development, testing, and deployment of existing and new UKI lifecycle programs across multi channel touchpoints.
  • Hands on experience on Mobile Studio to configure SMS Campaigns in SFMC.
  • Build Email and SMS templates within Marketing Cloud, using AMPscript HTML and CSS.
  • Send SMS and Email tracking back to Sales cloud by creating custom automations.
  • Create custom SMS reports by using SQL query and data views in automation studio.
  • Designing and Implementation of B2C Marketing email campaigns using automation studio (Using SQL) and journey builder.
  • Creating various contact attribute groups using data designer for B2C Journeys.
  • Implementation of Abandoned Cart Email Campaigns using API integration with service cloud.
  • Implementation of Custom In house email send monitoring and reporting for tracking purpose using SQL, HTML and Ampscript.
  • Implemented BU wide Automation Monitoring program using SSJS and SQL.
  • Implementation of basic Marketing intelligence dashboards and reports.
  • Track Email engagement using Einstein Analytics.
  • Use Einstein Engagement Scoring feature to predict consumer engagement with emails.
  • Developing SSJS , API scripts for generating auth 2.0 access token and creating, sending data extensions/ emails .
  • Successfully finished practical training on data cloud to bolster upcoming Salesforce initiatives.

Salesforce Marketing Cloud Consultant

Infosys
10.2019 - 06.2021
  • Development of multi-lingual email campaigns to send out B2B email campaigns for 50 countries using Email Studio.
  • Worked as Product Developer for implementing Promotional Campaign logic using SQL SSJS and APIs.
  • Relevant experience in development of journeys using API events and salesforce data as an entry source.
  • Owned the operational delivery, optimization, and reporting of lifecycle programs across all channels.
  • Supported the marketing voucher strategy and conducted reporting and topline performance analysis of voucher campaigns.
  • Collaborated closely with the Retention Manager to develop and analyze test and learn strategies to optimize campaign effectiveness.
  • Fetching email tracking information using complex SQL queries and data views.
  • Implemented dynamic emails for various email campaigns using AMPscript
  • Implemented data designer and data modelling for SFMC campaigns.
  • Fetching data from third party application like TIBCO using API Integration and utilize it for Abandoned cart email campaigns
    Designed custom solutions and apps in SFMC.

Salesforce Marketing Cloud Consultant

Larsen And Toubro Infotech
06.2018 - 10.2020
  • Managed end to end customer journey communications across email, SMS notification channels by being single resource on team.
  • Implementation of personalized emails using AMPscript.
  • Worked on A/B testing to determine email performance.
    Integration of salesforce CRM with marketing cloud using marketing cloud connect.
    Hands on experience on testing REST APIs using POSTMAN app.
    Generating sales cloud and marketing cloud reports based on SQL queries.
  • Responsibility for daily journey audits and monitoring automations to keep system running.
  • Responsibility for creating and maintain program documentations and journey flow charts.
  • Proven experience owning and creating automated campaigns including automated triggers or recurring programs.
  • Monitor and troubleshoot any issues with email campaigns and
    integration between sales and marketing cloud.
  • Experience in preparing basic tutorials for Data Extensions,
    Predictive Intelligence, CAN SPAM and GDPR compliance .

Salesforce Marketing Cloud Specialist

Cognizant
05.2017 - 06.2018
  • Configuration of new business units based on client's requirement.
  • Configuration of send classification, RMM , SAP , Private domains in new business set up.
  • Implemented A/B testing scenarios for better campaign engagements.
  • Send Tracking data of email sends back to sales cloud using Update Object activity in Journey builder.
  • Troubleshooting the integration between Sales cloud and Marketing cloud for better connectivity.
  • Creation of custom roles for SFMC users.
  • Enable multi org connector as per client's requirement.
  • Create custom reports using data views and SQL.
  • Configuration of automations and journeys based on client's requirement.

Education

Bachelor of Engineering: Electrical, Electronics - Bachelor of Engineering

Pune University
Pune
08.2011 - 08.2014

Master of Engineering: Embedded And VLSI -

Pune University
Pune
08.2014 - 08.2016

Skills

AMPscript

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Certification

Salesforce Certified Marketing Cloud Email Specialist

Roles and Responsibilities

  • Senior Salesforce Marketing Cloud Technical Consultant - Client requirement gathering , understanding the requirement, project flow and delivering solution in given timeline
  • Senior Salesforce Marketing Cloud Developer- Technical development and enhancement needed for a project.
  • Earned an opportunity to work on the RFPs and bidding for upcoming project in IBM.

Timeline

Salesforce Certified AI Associate

11-2023

Einstein Prediction Builder Accredited Professional

06-2023

Salesforce Certified Marketing Cloud Administrator

04-2023

Salesforce Certified Marketing Cloud Developer

07-2022

Senior Salesforce Marketing Cloud Consultant

IBM
06.2021 - Current

Salesforce Marketing Cloud Consultant

Infosys
10.2019 - 06.2021

Salesforce Marketing Cloud Consultant

Larsen And Toubro Infotech
06.2018 - 10.2020

Salesforce Certified Marketing Cloud Consultant

06-2017

Salesforce Marketing Cloud Specialist

Cognizant
05.2017 - 06.2018

Salesforce Certified Marketing Cloud Email Specialist

05-2017

Master of Engineering: Embedded And VLSI -

Pune University
08.2014 - 08.2016

Bachelor of Engineering: Electrical, Electronics - Bachelor of Engineering

Pune University
08.2011 - 08.2014

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Swapnila ShindeSenior Salesforce Marketing Cloud Consultant