Swarangi Pandey
Marketing Manager
Pune
Summary
Strategic Planner offering experience of nearly 11 years in entire spectrum of Marketing Management with excellence in developing & implementing innovative Marketing strategies that increase product awareness, footfall, customer acquisition, mind share, market share, penetration & revenue; expertise in different marketing automation tools. Successful in leading end-to-end marketing operations right from the scratch to business expansion including team setup, training & development, 360-degree marketing plan, vendor on-boarding, procurement and media planning & execution.
Overview
14
14
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Global Partner Marketing Manager , GSI
Tricentis
05.2022 - Current
- Launched joint promotional campaigns, driving higher customer acquisition rates between both organizations.
- Developed comprehensive training programs for our channel partners designed to enhance their product knowledge and ability to effectively communicate the value proposition.
- Streamlined reporting processes for better insight into campaign performance and ROI measurements.
- Collaborated with sales teams to develop partner-specific materials that supported the sales process.
- Developed co-marketing campaigns for improved brand recognition and increased sales leads.
- Secured high-profile partnerships, resulting in significant revenue growth and market expansion.
- Assisted in the creation of customized pitch decks and other collateral materials specific to each individual prospect''s unique requirements.
- Evaluated potential partners based on strategic fit and opportunity size-ensuring that we focused efforts on those most likely to yield results.
- Created targeted content for partner channels, improving engagement rates and lead generation.
- Enhanced partner relationships by creating and implementing comprehensive marketing strategies.
- Optimized partner marketing budget allocation by analyzing campaign performance data and reallocating resources accordingly.
- Managed cross-functional teams to execute successful partner marketing events and initiatives.
- Led a successful rebranding effort for our partner program which helped rejuvenate interest and ultimately attract new partners to join the ecosystem.
- Increased visibility of partner successes through regular social media updates, case studies, webinars, and newsletters.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Played an active role in supporting deal negotiations during critical stages which ultimately helped secure several high-value deals.
- Fostered strong relationships with key industry influencers leading to increased opportunities for collaboration on joint initiatives.
- Improved communication between internal departments by developing collaborative tools and processes specifically tailored to support partner marketing activities.
- Strengthened overall corporate brand identity by strategically aligning messaging across all channels used by partners.
- Conducted regular reviews of partnership agreements to ensure compliance and alignment with company goals.
- Established a consistent onboarding process for new partners, increasing retention rates and ensuring long-term success.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Wrote and distributed press releases to increase brand visibility.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Improved website visibility through development and implementation of SEO strategies.
- Mentored local personnel on best practices and protocols to maximize productivity.
Marketing & Branding Strategist- Alliances, IBM Business Unit
Tech Mahindra
08.2018 - 05.2022
- Conceptualized joint marketing plans - encompassing market awareness & demand generation programs like planning and facilitating global webinars, sessions etc
- In close coordination with key Partner Leaders, Alliances & Channel Management, Global & Regional Campaign Teams, ABM Teams, and different Business Units in order to meet revenue targets
- Managed alliance content on company and partner website and stayed abreast on all partner marketing campaigns and latest products/solutions/offerings
- Managed & applied integrated program development, relationship management skills, adaptability & experience marketing in a high-technology, dynamic environment to shape the go-to-market strategy with the most strategic alliance partner, IBM
- Worked with alliance partners to curate content and align experts for sales enablement and joint GTM and executed channel marketing including partner communications, channel enablement, co-marketing with MDF & BDF
- Spearheaded all aspects of channel & account-based marketing encompassing Omni channel content development, and relationship management with alliance, analyst, and advisor marketing
- Designed, developed & communicated strategies, plans, timelines to internal stakeholders & vendors to meet their respective targets & timelines within budgets while ensuring smooth project operations
- Enhanced brand position in the market by driving key business outcomes through Win-Ratio, Positioning & Repositioning and Thought Leadership for the organization
- Partnered with & promoted key forums such as at IBM Think, Economic Times etc
- Successfully generated:
- 600+ leads from a headline virtual event
- O 20+ high quality leads from a $5000 LinkedIn Campaign
- Steered efforts in onboarding 10 key agencies & MDF worth USD 30,000 for a self-hosted international industry virtual event on SAP on Power & SAP on IBM Cloud
- Front-led communications & logistics for external C-Suite executives for speaker session at virtual event on IBM Cloud Paks in 2021.
Associate Consultant- International Trade & FDI
Maeflower Consulting
10.2017 - 08.2018
- Managed foreign direct investment and trade in economic development and trade promotion and created advocacy and brand visibility through trade shows, campaigns etc
- Encouraged & supported business growth by leading a wide spectrum of representational activities including Investment Promotion, Campaigns, Market Research, Client Relationship Management, Client Consultancy & Advisory, and Business Partner Identification
- Explored & penetrated Indian markets for North American EDOs for outbound FDI projects across targeted sectors & regions of India.
Team Lead
SG Analytics
04.2014 - 06.2017
- Led end-to-end management of primary & consulting projects and provided recommendations on maximizing opportunities through competitive analysis to evaluate the viability of a product or service offerings
- Collected and compiled information on potential customer preferences and buying intent.
- Directed and supervised team of 25 engaged in consulting projects
Research Analyst
iResearch Services
- 01.2014
- Managed a team of 10-15 Research Analyst while ensuring successful delivery of various projects and participated in market intelligence research and global research assignments including CATI, CAWI, IDI for mostly ICT (Information Communication & Technology) and Telecommunications.
Marketing Executive
The Maruti Group
06.2010 - 08.2012
- Managed entire marketing activities and performed Digital Marketing with online partners- included ads, print media etc
- Created, expanded, and accelerated sales opportunities through focused marketing execution and managed marketing campaigns that promoted the business within marketing defined strategy.
Education
MBA - Executive MBA-Marketing
Institute of Management Technology, Ghaziabad
Ghaziabad, India 04.2001 -
Bachelor of Engineering - Electrical & Electronics Engineering
Sathyabama University
Chennai, India 04.2001 -
Skills
Scenario Planning
Customer Segmentation
Financial Forecasting
Data Analytics
Campaign Launch and Lifecycle Management
Brand strategy
Cross-Functional Team Collaboration
Google Analytics
Creative Thinking
Business Needs Analysis
Other Courses
Executive Development Program-Digital Marketing from XLRI. Jamshedpur in 2020
50 Hours Online Executive Education Program in Marketing & Sales from Indian Institute of Management, Rohtak in 2019
Certification
Google Analytics Certification
Technical Skills
Eloqua, Factoreal (Omni Channel Customer Engagement Tool), Secondary Research, Primary Research, Report Writing, Market Forecasting & Estimation, Market Segmentation, MS Office (Advanced Excel, PowerPoint, Word), Tableau, Financial Modelling, Business Analytics with R (Basic Knowledge), Factiva, Bloomberg, D&B Hoovers, Economist Intelligence Unit, Gartner, Forrester Research, IBISWorld, Thomson One/Thomson StreetEvents
Personal Information
Date of Birth: 09/01/86
Timeline
Global Partner Marketing Manager , GSI
Tricentis
05.2022 - Current
Marketing & Branding Strategist- Alliances, IBM Business Unit
Tech Mahindra
08.2018 - 05.2022
Associate Consultant- International Trade & FDI
Maeflower Consulting
10.2017 - 08.2018
Team Lead
SG Analytics
04.2014 - 06.2017
Marketing Executive
The Maruti Group
06.2010 - 08.2012
MBA - Executive MBA-Marketing
Institute of Management Technology, Ghaziabad
04.2001 -
Bachelor of Engineering - Electrical & Electronics Engineering
Sathyabama University
04.2001 -
Research Analyst
iResearch Services
- 01.2014