SWARNA SRIKANTH
Mumbai
Summary
Journalist and Senior Sub Editor with 5+ years of professional experience in leading Indian news publications (digital + print). Specialized in news reporting, feature writing, lifestyle journalism, and high-profile interviews across beats. Strong background in digital-first storytelling, tracking social media and Google trends, fact-checking, and meeting editorial standards. Experienced in covering socio-cultural, spiritual, and human-interest stories. Multilingual communicator with proficiency in over 6 languages.
Overview
4
4
years of professional experience
4
4
Certifications
8
8
Languages
Work History
Senior Sub Editor (Digital)
Deccan Herald
07.2025 - Current
- Written articles for both print and digital media, e-paper with key interest in music, food and trends.
- Attending events, conferences and covering city and lifestyle news.
- Worked across shifts: Tracking and publishing breaking news; Forex, Sensex and Nifty updates alongside top headlines for 24x7 website.
- Curating and publishing social media posts and photo stories.
- Proofreading and editing copies for the web desk, including reporter emails and rehash.
- Handled content on newsroom softwares: DCX news service, Quintype, Hootsuite and Echobox.
- A leading publication in Bengaluru, with a legacy of more than 75 years.
Senior Content Writer
Free Press Journal
09.2024 - 06.2025
- Led the viral/trends section for the FPJ website.
- Contributed stories for 97th Anniversary (Special) edition of the publication.
- Instrumental in ideating and writing trending and visual stories that hit an average reach of 30,000 viewers per month.
- Produced in-depth news articles, features, and interviews for digital and print audiences.
- Covered talk of the town events, notable press conferences, cultural and religious happenings including Mahakumbh 2025, Kala Ghoda, Vault Festival, Mahakal corridor, and more.
- Conducted celebrity and subject-matter expert interviews.
- Produced engaging multimedia content for YouTube and Instagram.
- Published 1000+ articles including exclusive celebrity interviews, food reviews, and travel experiences, along with coverage of viral and trending news.
- A well known Indian newspaper established in 1928.
Digital Sub-Editor
Free Press Journal
11.2021 - 09.2024
- Edited and published 3000+ articles, ensuring accuracy, neutrality, and clarity.
- Worked in coordination with reporters, photographers, video producers and print unit.
- Worked on content management system (CMS) - Quintype.
Education
Master of Arts - Journalism & Communication
University of Mumbai
Mumbai, IndiaBachelor of Mass Media - Journalism
SIES College of Arts, Science & Commerce
Mumbai, IndiaSkills
Journalism & Reporting
Certification
Digital Journalism – Reuters
Affiliations
- Member – Mumbai Press Club
- Life Member – Public Relations Society of India (PRSI)
- Life Member – ISKCON
Awards
Awarded 'The Best All Rounder of The College Award' in 2018.
KEY HIGHLIGHTS
- Published 1000+ articles including interviews, reviews, and feature stories
- Instrumental in ideating and writing trending and visual stories that hit an average reach of 30,000 viewers per month.
- Conducted notable interviews, including Padma Shri awardee Narthaki Nataraj, Hariprasad Chaurasia, Taufiq Qureshi, Kailash Kher, Salim Sulaiman, Cordellia Cruise President.
- AI and Tech - Rustom Lawyer interview, feature on AI in love & relationship
- Health - Multidrug-Resistant Tuberculosis Survivor interview, coverage for mental health
- Food & Lifestyle coverage - Interview with Michelin Chef Julien Royer, features of FNB industry, restaurant and food fest reviews.
- Spiritual news coverage - Mahakumbh Mela, Mahakaal Ujjain, Ashadi Ekadashi.
- Sports coverage - FIFA, IPL and interview with Olympian Sharath Kamal.
- Published research works: TVCs (2021) on social justice in India, Use of Humour in television shows (So Sorry).
- Been the anchor and MC for IPO listings, BSE events, business Institute of Directors (IOD) conferences and masterclasses.
- Performed in a music concert with AR Rahman’s student Haroon Hanif.
Timeline
Senior Sub Editor (Digital)
Deccan Herald
07.2025 - Current
Senior Content Writer
Free Press Journal
09.2024 - 06.2025
Digital Sub-Editor
Free Press Journal
11.2021 - 09.2024
Bachelor of Mass Media - Journalism
SIES College of Arts, Science & Commerce
Master of Arts - Journalism & Communication
University of Mumbai