Travelling
Swarnali Chakraborty
Brand Marketing Manager
Bengaluru
Summary
Implemented data-driven social media strategies, resulting in a 40% increase in audience reach and engagement. Established and nurtured relationships with essential partners to enhance collaboration.
Develops engaging narratives that resonate and leave lasting impressions
Seasoned professional with 7+ years in brand marketing and social strategy, focusing on cultural relevance and community building. Delivered impactful IPL campaigns for Royal Challengers Bangalore and Gujarat Titans, while producing high-profile shoots with artists like Shankar Mahadevan. Spearheaded dynamic collaborations with influencers like Biswa Kalyan Rath, transforming creative ideas into successful outcomes.
Inspired by narratives that connect across diverse screens, urban landscapes, and audiences, consistently meeting business targets.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Brand Content Producer
Scapia
11.2024 - Current
- Led high-impact brand collaborations during Indian Premier League (IPL)Owned end-to-end ideation & execution for campaigns with Royal Challengers Bangalore and Gujarat Titans from concept to on-ground production and real-time content delivery.
- Conceptualised & executed marquee cultural campaignsLed GFF campaign ideation and executed shoot featuring Shankar Mahadevan, blending brand storytelling with cultural relevance.
- Built and executed disruptive brand conceptsDelivered “Leap Year”, a clutter-breaking, real-life execution translating a digital-first idea into an experiential brand moment.
- Managed large-scale talent & artist collaborationsHandled end-to-end shoots with artists like Biswa Kalyan Rath, When Chai Met Toast, and Indian Ocean, ensuring seamless execution across creative, production, and brand alignment.
- Owned end-to-end content production across formatsFrom ideation to shoot to final delivery led fast-paced production cycles across social, brand films, and live activations.
- Strong editing & post-production expertiseHands-on with video editing, crafting narrative-driven cuts optimized for engagement, pacing, and platform performance.
- Balanced creativity with performance-driven thinkingDelivered content that is both visually premium and aligned with engagement, reach, and brand recall goals.
Brand Marketing Manager
EXPLORO CLUB
08.2023 - 2024
- Formulate and execute strategies to enhance and sustain exploro’s identity, reputation, and market presence.
- Manage all dimensions of brand marketing, encompassing product positioning, advertising campaigns, and customer engagement.
- onboarding top-tier influencers and managing end-to-end trip execution
- moment marketing emphasized campaign execution & ideation, creating and curating content aligning with brand message and resonating with target audience.
Digital Marketing Manager
S.P RETAIL VENTURES LIMITED
10.2022 - 03.2023
- Develop and execute comprehensive digital marketing strategies that align with business goals and drive revenue growth.
- Executed online & offline brand strategy and achieved 20% ROI
- Provide leadership, guidance, and support to mentor team members and help them achieve their goals
Social Media Specialist
UNACADEMY
12.2020 - 10.2022
- Planned and executed Campaigns like IPL, Dhoni film, Unacademy Icon, Unacademy Store Launch, Sachin film.
- Worked closely with the CMO to increase engagement on LinkedIn.
- Streamlined Social Media KPI reporting for brand handles and stayed up-to-date with the latest trends to maintain brand innovation
ORM Specialist (Community)
RAPIDO
12.2019 - 12.2020
- Developed and executed content strategies to maintain and enhance the reputation of the company. Created engaging content for push notifications that increased user engagement and retention.
- Contributed to successful social media campaigns, including Women’s Day and IPL Captain fundraiser, driving significant engagement and brand awareness.
- Utilized Quora marketing to increase brand visibility and drive website traffic through answering relevant questions and providing helpful insights.
Technical Advisor(Community)
CONCENTRIX
05.2019 - 12.2019
- Utilized technical troubleshooting skills to resolve complex issues for customers, resulting in increased customer satisfaction and loyalty.
- Successfully managed communities, engaging with customers and building brand awareness while resolving customer issues and concerns.
- Worked on various aspects of the Product Activation project, including Licensing, Commercial, and Consumer support to build a community
Education
Bachelor of Arts - Philosophy
Presidency University
01.2017
Skills
Content creation and management
brand development plan
Brand strategy implementation
Campaign strategy development
Digital storytelling
Brand marketing strategy
Social media analytics
Campaign execution
creative content production
Conceptual oversight
Affiliations
- EaseMyTrip
- Zostel
- Traveller
- Himachal Tourism
- Jumpin Heights
- La Floret
- Trivoyage
- Wowzapp
- SO
- Karmakara
- Hostelter
- Oppo
- Zouk
- The Kolkata Buzz
- Exploro
- Wanderlust
Interests
Making short films
Photography
Learning new skills
Timeline
Brand Content Producer
Scapia
11.2024 - Current
Brand Marketing Manager
EXPLORO CLUB
08.2023 - 2024
Digital Marketing Manager
S.P RETAIL VENTURES LIMITED
10.2022 - 03.2023
Social Media Specialist
UNACADEMY
12.2020 - 10.2022
ORM Specialist (Community)
RAPIDO
12.2019 - 12.2020
Technical Advisor(Community)
CONCENTRIX
05.2019 - 12.2019
Bachelor of Arts - Philosophy
Presidency University