SWARNAPRIYA ULAGANATHAN
Bengaluru
Summary
High-performing Social Media Marketer with 7 years of experience crafting and executing innovative strategies across B2B and B2C sectors. Skilled in creative strategy, paid media, client servicing, and performance tracking, with a proven track record of boosting brand presence and driving measurable growth. Experienced in managing large-scale campaigns, scaling social media profiles, and generating high-quality leads.
Recently certified in Google Ads through DigiPivot'24 program, eager to apply this knowledge to deliver impactful paid campaigns.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Manager
Meisterverse
05.2023 - 01.2024
- Successfully managed B2B marketing for 4 business pages, driving 700+ organic follower growth in 90 days through strategic content planning
- Collaborated with content and creative teams to create engaging posts, leveraging industry trends and emerging LinkedIn features to boost visibility, discoverability and engagement
- Executed a targeted LinkedIn message campaign and personal branding strategy for founders, resulting in 25+ high-value meetings and enhanced thought leadership positioning
Assistant Social Media Manager
echoVME Digital
04.2019 - 11.2020
- Oversaw end-to-end client servicing, including coordination for websites, ad campaigns and social media campaigns, while managing a team of 10 employees and fostering their professional growth
- Delivered customized digital marketing solutions by analyzing market needs, onboarding clients, launching brand pages, and implementing innovative social media strategies, while ensuring strong online reputation management.
- Achieved 480 qualified leads for a construction company through a strategic community-building campaign.
- Onboarded and trained nearly 20 interns and new social media executives
Senior Social Media Strategist
echoVME Digital
07.2018 - 04.2019
- Served as a trusted client liaison, managing strong brand presence across social platforms.
- Designed campaigns to boost visibility, followers, and engagement, benchmarking industry standards.
- Collaborated with design, SEO, and ad teams to deliver impactful digital solutions.
Key Account Manager
Firebrand Labs
05.2017 - 06.2018
- Managed strong brand presence and executed campaigns for my clients to boost visibility, engagement and followers, driving consistent results.
- Maintained clear client communication, delivered results and drove revenue by upselling additional services.
- Built and scaled a spa brand’s Facebook and Instagram presence from scratch, generating 300+ leads monthly through targeted ads.
- Referred and onboarded 2 clients, contributing directly to agency growth.
Retail Store Manager
Vodafone India Pvt. Ltd.
10.2016 - 03.2017
- Managed service, sales, and revenue at a Vodafone retail store, leading a team of 7 executives.
- Handled recruitment, training, and lead generation through outdoor activities and market analysis.
- Oversaw business planning, setting and achieving monthly/yearly targets while ensuring store upkeep.
Channel Sales Manager
Vodafone India Pvt. Ltd.
08.2015 - 09.2016
- Led sales operations for the territory, managing distributors and a team of sales executives.
- Acted as the primary contact for the retailer network, ensuring smooth communication.
- Expanded distribution reach and identified growth opportunities for the business.
Education
MBA - Specialization in Operations & Marketing
SSN School of Management
Chennai06.2015
Bachelor of Technology - Food Process Engineering
SRM Institute Of Science & Technology
Chennai05.2012
Skills
- Paid & Organic Social Media Campaigns
- Copywriting
- Google Ads Management
- Personal Branding
- Reporting and Analytics
- Leadership
- Critical thinking
Certification
- Facebook Marketing & Instagram Marketing by Meta
- Fundamentals of Digital Marketing by Google Skillshop
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Google Ads Apps
- AI-powered Shopping Ads
- AI-powered Performance Ads
- Google Ads Measurement
- Google Analytics
- Digital Marketing and SEO by Indian School of Business
Timeline
Social Media Manager
Meisterverse
05.2023 - 01.2024
Assistant Social Media Manager
echoVME Digital
04.2019 - 11.2020
Senior Social Media Strategist
echoVME Digital
07.2018 - 04.2019
Key Account Manager
Firebrand Labs
05.2017 - 06.2018
Retail Store Manager
Vodafone India Pvt. Ltd.
10.2016 - 03.2017
Channel Sales Manager
Vodafone India Pvt. Ltd.
08.2015 - 09.2016
MBA - Specialization in Operations & Marketing
SSN School of Management
Bachelor of Technology - Food Process Engineering
SRM Institute Of Science & Technology
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