Swarnasri Talukdar
Project Manager/Data Analyst
Bengaluru
Summary
Dynamic Data Planner with extensive experience in campaign management and performance analysis, currently enhancing marketing strategies at Sky Connected Comms. Proven ability to lead comprehensive campaign rebuilds that significantly improve data accuracy and broaden target audience reach. Expertise in utilizing SQL and Adobe Analytics to conduct in-depth analyses, uncovering actionable insights; recognized for driving efficiency through automation, achieving a 50% reduction in turnaround time for reporting.
Overview
3
3
years of professional experience
2
2
years of post-secondary education
Work History
Data Planner
Sky Connected Comms
10.2024 - Current
- Led the end-to-end rebuild of six marketing campaigns onsite, improving data accuracy and expanding targetable audience reach.
- Designed and implemented campaign logic from definition to execution across 30+ customer segments, ensuring precise targeting.
- Collaborated cross-functionally with teams including Sky Data, Commercial, Stakeholders, Campaign Planning team, and Developers to align strategies resulting in timely delivery.
- Supported optimizing other campaign by conducting analysis and root cause investigations to optimize campaign performance, and by supporting data enablement.
Senior Consultant
Sky DME
07.2023 - 10.2024
- Optimized campaign performance by leading 5+ deep-dive analyses using SQL, Looker Studio, and Excel, uncovering insights on post-purchase behavior, ineligible customer calls, and PPC cancellations.
- Enhanced decision-making by developing 25+ Adobe dashboards for app tracking, focusing on key metrics (impressions, visits, CTR, CVR) and app-web performance comparisons, supporting key feature launches.
- Improved reporting efficiency by automating 90% of trading dashboards, reducing manual effort and turnaround time by nearly 50%.
- Strengthened team capabilities by mentoring 3–4 members, implementing structured review processes, and fostering dashboard ownership, leading to increased accuracy and efficiency.
- Viewership Analysis Initiative: Developed a use case correlating sales, marketing efforts, and customer viewership patterns for sports and cinema packs, resulting in stakeholder adoption and positive feedback.
Senior Consultant
BFSI Client
09.2022 - 06.2023
- Redesigned contact center journeys by conducting in-depth research and evaluating 25+ key journeys across multiple business lines, leading to data-driven improvements in customer experience and self-service adoption.
- Enhanced performance tracking by curating 20+ KPIs based on industry benchmarks, enabling granular analysis and strategic decision-making for optimizing contact center operations.
- Developed customer journey maps using iGrafx for 5+ journeys, uncovering key insights to reduce call volume, improve satisfaction, and streamline customer interactions.
Education
MBA -
IIM Kozhikode
India 06.2020 - 04.2022
Skills
SQL
Adobe Analytics
Data analysis
Power BI
Looker Studio
Deep-dive Analysis
Insight Generation
Report and Presentation
Timeline
Data Planner
Sky Connected Comms
10.2024 - Current
Senior Consultant
Sky DME
07.2023 - 10.2024
Senior Consultant
BFSI Client
09.2022 - 06.2023
MBA -
IIM Kozhikode
06.2020 - 04.2022
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