Swarnendu Saha

Oversaw comprehensive programming for Kolkata station to enhance listener engagement.

Supervised team of radio jockeys, copywriter, and promo producer for consistent audio experience.

Facilitated coordination between Marketing and Sales Teams to align strategies.

Conducted creative meetings, monitored air checks, and evaluated content reviews for quality assurance.

Managed preparation of all weekly and monthly reports, including PPL and GOPA.

Curated and optimized a premium, melodious soundscape of the station.

Oversaw daily broadcast schedule and music programming for station.

Ensured full compliance with station's music policy.

Executed music policy and clock modifications.

Facilitated communication between Radio Programming and Radio Sales.

Streamlined RCS log management.

Optimized music library operations to elevate overall RAM performance.

Consistently monitored competition and delivered analysis reports monthly.

Oversaw and directed the full spectrum of festivals observed.
Formulated music format guidelines, establishing and applying a new music format.

Conducted comprehensive research on festivals focusing on origin, essence, historical precedence, sender-receiver demographics, and contemporary trends.

Conducted image analysis to synchronize visuals with appropriate music selection.
Directed recording, mixing, and mastering operations to deliver superior audio quality.

Acquired MIDI files produced by international music composers for posting on site.
Facilitated email communication to obtain usage rights for card site.

Conducted thorough research analysis to identify pertinent information related to work, reviewing customer support feedback, market trends, and target user base interactions to enhance collaboration among departments involved in e-card development.

Created a Music Copyright Policy and implemented a Music Quality Control Policy for the site.