SWAROOP V
Bengaluru
Summary
Dynamic digital marketing professional with extensive experience in managing high-budget campaigns for B2B and B2C brands across diverse industries. Skilled in SEM, SaaS marketing, performance marketing, and lead generation, with a proven track record of optimizing campaigns and driving business growth. Experienced in leading teams, collaborating with sales for enterprise deals, and executing digital strategies for brand visibility and customer acquisition.
Overview
7
7
years of professional experience
Work History
Growth and Marketing Manager
Cybernetyx
10.2023 - Current
- - Managed end-to-end marketing for four distinct brands: EyeRIS interactive (B2B), TutorPlus (B2C), BrightClass (SaaS), and Bird AI (Enterprise B2B).
- - Led B2B marketing efforts for EyeRIS, a smart board solution, generating qualified leads and collaborating closely with the inside sales team for lead closure.
- - Drove TutorPlus's direct-to-consumer marketing campaigns, optimizing ad strategies for end conversions with no human interaction, resulting in increased sales directly through the website.
- - Spearheaded SaaS marketing initiatives for BrightClass, acquiring over 10,000 users in multiple countries within 2 months through strategic digital marketing efforts.
- - Handled B2B marketing and enterprise sales for Bird AI, securing corporate clients and closing high-value deals in the smart board market.
Digital Marketing Lead
TagZ Foods
03.2023 - 05.2023
- - Identified and resolved CRO issues on the website, improving the user journey and boosting conversions.
- - Streamlined performance marketing by aligning brand objectives with agency KPIs, enhancing ROI.
- - Increased website Average Order Value (AOV) and led influencer partnerships, including a collaboration with Rajasthan Royals for IPL 2023.
Senior Manager Strategic Planning
MarketingYoung
10.2021 - 11.2022
- - Led SEM efforts and grew individual client spend and company revenue by 10x within the tenure.
- - Managed a portfolio of up to 17 client accounts, with monthly ad spends of $100k to $200k per client across Google and Facebook ads.
- - Collaborated with cross-functional teams (design, content, and media buying) to optimize digital marketing strategies and deliver superior client results.
Digital Account Manager
HiveMinds
05.2021 - 09.2021
- - Led a team handling digital marketing for Cult.fit, managing monthly spends of ₹1 crore across multiple divisions.
- - Developed strategies to boost ROAS from 1.2x to 2x and successfully launched the Sugar.fit vertical, capturing leads at ₹60 for a product priced at ₹18,000.
Digital Marketing Specialist
Google (Contracted By FIS)
02.2018 - 04.2021
- - Managed a team of 10 and oversaw digital marketing for high-profile clients such as Amazon, Facebook, Durex, and Square Enix, with budgets of millions per month.
- - Played a key role in platform development by providing feedback that contributed to new features for the Google Ads platform.
- - Received accolades for innovation in campaign optimization, resulting in substantial performance improvements.
Education
Bachelor of Science - Aeronautical Engineering
Sathyabama University
Chennai04.2015
Skills
- Digital Marketing Strategy
- SEM & PPC Management (Google & Facebook)
- SaaS Marketing
- B2B & B2C Campaigns
- Lead Generation & CRO
- Data Analysis & Reporting
- Client Relationship Management
- Cross-Functional Team Leadership
Languages
English
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Telugu
Bilingual or Proficient (C2)
Tamil
Elementary (A2)
Timeline
Growth and Marketing Manager
Cybernetyx
10.2023 - Current
Digital Marketing Lead
TagZ Foods
03.2023 - 05.2023
Senior Manager Strategic Planning
MarketingYoung
10.2021 - 11.2022
Digital Account Manager
HiveMinds
05.2021 - 09.2021
Digital Marketing Specialist
Google (Contracted By FIS)
02.2018 - 04.2021
Bachelor of Science - Aeronautical Engineering
Sathyabama University
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