Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Timeline
DeliveryDriver
SWARUP MUKHERJEE

SWARUP MUKHERJEE

SALES MANAGER
SALT LAKE CITY,WEST BENGAL

Summary

Reliable Area Manager successful at operating in a high-volume, fast-paced environment.

Overview

30
30
years of professional experience

Work History

Area Manager

METRO TYRE LIMITED.
RANCHI / JAMSHEDPUR, JHARKHAND
10.2018 - Current
  • Appointing of new distributors and devising sales plan.
  • Developing the sub dealer’s network and building relationship with dealers and distributors.
  • Promotional schemes, merchandising and other activities for brand visibility and promotion.
  • Market analysis of the given area and submission of the MIS reports to the management time to time.
  • Achieving the sales target within the period and looking for newer heights.

font-size:12.0pt;mso-bidi-font-size: 11.0pt'>Developing the sub dealer’s network and building relationship with dealers and distributors.

  • Competitors pricing analysis to beat the market.

SALES MANAGER

VK TYRE INDIA LTD.
KOLKATA, WEST BENGAL
03.2017 - 02.2018
  • Managed quality assurance program including on site evaluations, internal audits and customer surveys.
  • Performed various administrative functions, including filing paperwork, delivering mail, sorting mail, office cleaning and bookkeeping.
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
  • Negotiated agreements between employees to clarify misunderstood directions and resolve conflicts affecting performance.

Sales Consultant

RALSON (INDIA) LTD, Auto Divison.
KOLKATA, WEST BENGAL
03.2017 - 08.2017
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Evaluated inventory and delivery needs, optimizing strategies to meet customer demands.
  • Used consultative sales approach to understand customer needs and recommend relevant offerings.
  • Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects.
  • Established new customer accounts through perseverance, dedicated cold calling and exceptional service.

Sr. Business Development Manager .

CELITE TYRE CORPORATION
KOLKATA, WEST BENGAL
12.2014 - 02.2017
  • Performed various administrative functions, including filing paperwork, delivering mail, sorting mail, office cleaning and bookkeeping.
  • Negotiated agreements between employees to clarify misunderstood directions and resolve conflicts affecting performance.
  • Managed quality assurance program including on site evaluations, internal audits and customer surveys.

Area Manager

CONTINENTAL INDIA LTD
PATNA /PURNIA/ GAYA/ MUZZAFARPUR/ JAMSHEDPUR, BIHAR / JHARKHAND
06.2009 - 12.2013


  • Directly responsible for the sales of the area in accordance with Company’s growth and pre-accepted targets.
  • Responsible for brand building of the company.
  • Monitoring and controlling the outstanding from dealers in the area.
  • Building channel partner’s relationship, retention and developing of channel partners, for loyalty in achieving Organizational objectives, goals and vision.
  • Analysis of Dealers rating.
  • Strategic planning, implementation and control on administrative works, such as DCRs, sales promotion aspects, advertisement and promotional matters in the area.
  • Marketing data analysis in terms of industry, competitors & price mapping of markets in terms of dealer network & capability.
  • Marketing intelligence related to pricing and promotional strategies.
  • Building customer relationship and attending to customer grievances (if any).
  • Monitoring and controlling the Depots inventory costs.
  • Monitoring and controlling the area expenses in line with budgeted expenses of the area.
  • Adding to the depth and width of the market for the company.
  • Enable the business to create viable business propositions.
  • Achieving the Company’s growth objectives.
  • Managing 5 hubs (Distributor Location- Patna, purnia, Gaya, Muzzafarpur , Jamshedpur ) and 74 dealers .

Business Manager

BIRLA TYRES LTD.
MUMBAI & NAVI MUMBAI, MAHARASHTRA
04.2007 - 05.2009


  • Overall responsibility of Fleet section and all segment of Tyre including Nylon and Radial Tyres.
  • Developing business for Nylon and Radial Tyres in LCV, Car and Truck .
  • Ensuring the business done in line with the norms as formulated by the Company.
  • Tapping new markets widen the new business opportunities.
  • Dealer tie-ups, trade advances and building relationship with the dealers to capture more market share in tyre industry.
  • Motivating the front end members to improve their contribution to bottom line-up.
  • Overall responsibility of customer satisfaction on supply and service in the area.
  • Overall responsibilities of all business activities in the area.
  • Building the distributors and dealers network to enhance the better business in the area.
  • Analysis of Competitors market share and the pricing strategy of the company.
  • Marketing data analysis and submission to the management to take the decision in strategic sales.

Territory Manager

APOLLO TYRES LTD
MUMBAI/ NEW MUMBAI/ KOLKATA, MAHARASHTRA / WEST BENGAL
01.2000 - 03.2007
  • Appointing of new dealers and devising sales plan.
  • Developing the dealer’s network and building relationship with dealers and distributors.
  • Promotional schemes, merchandising and other activities for brand visibility and promotion.
  • Market analysis of the given area and submission of the MIS reports to the management time to time.
  • Achieving the sales target within the period and looking for newer heights.
  • Competitors pricing analysis to beat the market.

Sr. Marketing Executive

MODI RUBBER LTD
Navi-Mumbai/Thane/Raigad /Bhiwandi/Ulhasnagar. , MAHARASHTRA
01.1999 - 12.1999
  • In-charge of entire range of sales in the designated area.
  • Responsible for dealers tie-up.
  • Identification of potential business locations and opportunities.
  • Managing trade advances.
  • Looking after Govt. sectors.
  • Provide all the market related data time to time to Zonal Head.
  • Achieving the monthly sales target.

SALES & SERVICE EXECUTIVE

BIRLA TYRES LTD
MUMBAI / NEW MUMBAI, MAHARASHTRA
01.1994 - 12.1998


  • Appointment of dealers in the designated area.
  • Network expansion and penetration.
  • Market survey and analysis.
  • Dealers and consumer contacts.
  • Establishment and fulfillment of sales budget.

Education

GED - undefined

CHANDRAHATI DK HIGH SCHOOL
TRIBENI

Skills

Area management

undefined

Accomplishments

  • Created strategies to develop and expand existing customer sales, which resulted in a [Number]% increase in monthly sales.
  • Achieved status as one of [Number] top sales performers in the region comprised of [Number] stores.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Area Manager

METRO TYRE LIMITED.
10.2018 - Current

SALES MANAGER

VK TYRE INDIA LTD.
03.2017 - 02.2018

Sales Consultant

RALSON (INDIA) LTD, Auto Divison.
03.2017 - 08.2017

Sr. Business Development Manager .

CELITE TYRE CORPORATION
12.2014 - 02.2017

Area Manager

CONTINENTAL INDIA LTD
06.2009 - 12.2013

Business Manager

BIRLA TYRES LTD.
04.2007 - 05.2009

Territory Manager

APOLLO TYRES LTD
01.2000 - 03.2007

Sr. Marketing Executive

MODI RUBBER LTD
01.1999 - 12.1999

SALES & SERVICE EXECUTIVE

BIRLA TYRES LTD
01.1994 - 12.1998

GED - undefined

CHANDRAHATI DK HIGH SCHOOL
SWARUP MUKHERJEESALES MANAGER