Swastika Khatua

Whatfix | B2B SaaS Company

• Digital Adoption Strategy:Developed and executed strategies to enhance user engagement and platform utilization.
  Aligned Whatfix solutions with client business objectives through detailed assessments.
  
• Account Management:Optimized key accounts (Experian, Proximus, MyDentist) in collaboration with account managers.
  Fostered strong client relationships to ensure high satisfaction and retention.
  
• Customer Success Focus:Proactively identified client needs and opportunities for enhancing digital adoption.
  Provided expert guidance, helping clients achieve their goals with Whatfix.
  
• Prospecting Tools Utilization:Utilized ZoomInfo, Lusha, and LinkedIn Sales Navigator to identify growth opportunities.
  Analyzed data to recommend strategic account expansions.
  
• Cross-functional Collaboration:Worked with product, sales, and marketing teams to relay client feedback and inform strategies.
  Acted as a liaison between clients and technical support to promptly resolve issues.
  
• Secured 7 new business meetings (NBMs) and conducted deeper discovery in January through effective multithreading on the Experian account.
• Successfully managed and grew core accounts, improving user engagement and satisfaction.
• Enhanced client retention and service adoption through dedicated customer success efforts.
• Digital Adoption Platforms (DAP)
• Customer Success Management (CSM)
• Account Management
• Data Analysis
• Prospecting Tools: ZoomInfo, Lusha, LinkedIn Sales Navigator

• Sought a challenging role in product and brand management, B2B sales, and strategy consulting with a focus on sustainable practices, leveraging my MBA internship experience in conducting depth interviews and analyzing market positioning for eco-friendly construction chemicals
• Conducted in-depth interviews with key stakeholders, including construction firms, architects, engineers, contractors, suppliers, and end users, to gather insights into sustainable construction chemicals and practices in the industry.

• Managed Product Portfolio of migraines, Diabetes, vertigo, and pain
• (2 SKUs of Each Brand) Achieved 100% Target for territory assigned for the month of September, October, and December
• Increased the market share of Motivyst (Oral Anti Diabetic Agent) from 9.1 to 12.3% for the month of Dec
• Built sustainable, long-term relationships with Key Opinion Leaders/Key Business leaders in assigned territory by involving them in scientific engagements at regular intervals and through effective coverage at the right frequency
• Built and maintained strong relationships with key stakeholders, including healthcare providers and hospital administrators, to drive sales and increase brand awareness.

• Increased PCPM of the territory from 60 lakhs to 80 lakhs
• Sales management, Key account management, KOL engagement, and Distributor & channel development
• Strategy execution and extensive sales planning, implementation of marketing strategy, and customer engagement initiatives enhancing brand performance.