Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

Swastika Mishra

Gurgaon

Summary

Passionate and results-driven business leader with 10 years of experience excelling in dynamic, high-paced environments. Proven expertise in sales, strategic initiatives, and problem-solving. Skilled in understanding consumer behavior and emerging markets. Experienced in navigating complex challenges and taking ownership. Versatile across diverse industries, creating innovative go-to-market strategies. Empowers and mentors sales teams, fostering a collaborative culture. A staunch advocate for purpose-driven business, drawn to brands prioritizing synergy, positivity, and sustainable growth.

Overview

10
10
years of professional experience

Work History

Associate Director Enterprise • Event Consultant and Cookbook Writer

08.2023 - Current
  • Successfully planned and executed high-budget events exceeding INR 25 Lac, with attendance ranging from 30 to over 400 participants
  • Specialized in organizing diverse events including corporate retreats, fundraisers, award ceremonies, investor receptions, meetings, and corporate off-sites with independent event companies
  • Proficiently negotiated and finalized logistical arrangements for each event, including venue selection, travel arrangements, accommodation, catering, and entertainment
  • Actively collaborated with marketing and business development teams to conceptualize innovative event ideas and create comprehensive event plans
  • Conducted thorough evaluations of event effectiveness by analyzing feedback, reviews, and repeat attendance rates
  • Utilized data-driven insights to continuously improve event quality and impact
  • Currently authoring a cookbook inspired by my travels and cross-cultural interactions
  • Focusing on comfort foods and passed down recipes to showcase the richness of different cultures and cuisines.

Senior Manager • FabHotels

03.2023 - 07.2023
  • Revamped and guided a high-performing team of 12, overseeing enterprise sales, account management, and client relations
  • Initiated and fostered client partnerships, successfully securing 20+ collaborations with industry leaders such as Samsung, Bira91, Bata, and Max Life Insurance
  • Spearheaded the development of Meetings, Incentives, Conferences, and Exhibitions (MICE) solutions for large corporates, optimizing Fab Hotels' unused inventory
  • This innovative initiative resulted in a noteworthy 6% monthly increase in Gross Merchandise Volume (GMV) without any additional capital expenditure
  • Collaborated cross-functionally to implement a 24
  • 7 concierge setup, resulting in a significant 38% reduction in escalations
  • Achieved a remarkable 25% increase in sales and generated a quarterly revenue of 13Cr in Q2 from existing accounts.

Enterprise Sales Lead • Bolt Earth

02.2022 - 03.2023
  • Orchestrated a 15-member team overseeing sales and operations in India and Singapore, driving strategic initiatives for exponential growth
  • Spearheaded successful B2B partnerships with corporate giants such as LTI Mindtree, American Express, Radical, and Einfochips, contributing to a 150% sales increase within the first year and translating to an upward GMV of INR 45 Cr
  • Strategically negotiated and secured high-stakes partnerships with Original Equipment Manufacturers (OEMs) and regulatory bodies, effectively reducing initial setup costs by 60%
  • Oversaw the installation of 25,000+ charging stations, positioning Bolt as a key player in addressing range anxiety
  • Collaborated cross-functionally with engineering, product, and tech teams to tailor solutions, thereby enhancing client satisfaction and securing exclusive contracts that contributed an additional revenue of INR 10 Cr
  • Led thought leadership initiatives by hosting webinars and participating in industry-specific events.

Regional Head NRI Sales

Squareyards LLC
Dubai
10.2021 - 02.2022
  • Directed a sales team of 200 sales and portfolio managers and established the business across North America and Pacific region
  • Increased sales contracts with high net worth customers and dealt in more than 100 properties across India, South East Asia and MENA regions and generated a revenue of INR 175 Cr

Chief Business Development Officer

Smart Co Kitchens LLP
01.2020 - 10.2021
  • Managed and led a high-performing team of 10 individuals, overseeing all aspects of real estate, sales, marketing, and operations to drive comprehensive business growth
  • Successfully forged strong partnerships with 50+ prominent brands, including Arby's, Five Guys, Nando's, Ichiran, and leading Indian brands in India and the UK
  • Implemented strategic measures to enhance kitchen efficiency, reduce waste, and optimize logistics, leading to a remarkable 20% month-on-month revenue increase
  • Cultivated strategic alliances with food delivery platforms, resulting in a substantial 35% increase in daily order volume and facilitating operational scalability
  • Spearheaded innovative marketing campaigns, utilizing data analytics and consumer insights, which resulted in an impressive 25% increase in customer acquisition and heightened brand visibility
  • Oversaw the integration of technology through the implementation of various Point of Sale (POS) and automation systems, leading to a notable 25% decrease in manual tasks and a significant improvement in operational efficiency.

Manager Restaurant Success • Swiggy

11.2016 - 01.2020
  • Oversaw and managed a team of 10 highly skilled key account and growth managers, leading the groundbreaking transformation of Swiggy's cloud kitchen business, Swiggy Access
  • Spearheaded the remarkable expansion of Swiggy Access, propelling it to dominate over 30% of the local supply in 45 cities and 67 locations throughout India
  • Cultivated strategic alliances with renowned brands including Starbucks, Dominos, and Naturals Ice Cream, resulting in the development and successful launch of innovative virtual brands from shared kitchens
  • Pioneered a cost-saving initiative by conceptualizing and implementing a groundbreaking solution, eliminating the need for separate kitchens and generating up to 20% in savings on real estate expenses.

Key Account Manager • Zomato

11.2015 - 11.2016
  • Built and managed the ad sales operations for Western India and the Middle East, while also spearheading the go-to-market approach for Zomato Pro alongside a top-performing team of five
  • Achieved exceptional results by driving Zomato Mumbai's revenue to INR 60 Cr in just one fiscal year, solidifying the West region as the third-highest revenue generator, on par with the Delhi and UAE markets.

Management Trainee • Mahindra Group

07.2014 - 10.2015
  • Developed and executed a highly effective business strategy for the financial services segment in Western India and Central Europe, emphasizing the automobile and loan sectors
  • Implemented KYC processes, resulting in a substantial 65% enhancement in lending efficiency within tier two and three markets.

Education

MBA - International Business

ITM, Mumbai
06.2014

PG Diploma - International Business and global marketing

EM Normandie
06.2013

PG Diploma - Strategy and Negotiation

ESSCA
06.2013

B.com (H) - Marketing

Banaras Hindu University
07.2011

Skills

  • B2b sales
  • Client relationship management
  • Account Development
  • Management & Coordination
  • Decision Making
  • GTM
  • Strategic Planning & Business Development
  • Negotiation
  • Resources Allocation
  • Hiring and Training
  • Team Collaboration and Leadership
  • Sales Presentation & Planning

Websites

Accomplishments

  • Swigstar and Spotlight Awards, Swiggy for outstanding leadership and business acumen
  • The Hustler award at Zomato for transforming the ad sales business

Timeline

Associate Director Enterprise • Event Consultant and Cookbook Writer

08.2023 - Current

Senior Manager • FabHotels

03.2023 - 07.2023

Enterprise Sales Lead • Bolt Earth

02.2022 - 03.2023

Regional Head NRI Sales

Squareyards LLC
10.2021 - 02.2022

Chief Business Development Officer

Smart Co Kitchens LLP
01.2020 - 10.2021

Manager Restaurant Success • Swiggy

11.2016 - 01.2020

Key Account Manager • Zomato

11.2015 - 11.2016

Management Trainee • Mahindra Group

07.2014 - 10.2015

MBA - International Business

ITM, Mumbai

PG Diploma - International Business and global marketing

EM Normandie

PG Diploma - Strategy and Negotiation

ESSCA

B.com (H) - Marketing

Banaras Hindu University

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Swastika Mishra