Swastik Subharanjan Dash
SEO Project Manager
Bangalore
Summary
A data-driven digital marketing leader and hardcore SEO expert with 12+ years of hands- on experience managing comprehensive integrated marketing programs for a diverse range of B2C and B2B companies with national and international footprints, including realtor.com, FOX Sports, Dun & Bradstreet, and Hyundai.
- Developed and implemented successful digital marketing campaigns that increased lead generation by 40%
- Designed and implemented SEO strategies to improve website ranking and visibility.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work History
Presales Manager for SEO Platform ALPS
iQuanti India Pvt Ltd
Bangalore
09.2021 - Current
- Cross-trained existing employees to maximize team agility and performance.
- Developed and maintained relationships with prospects through ALPS setup and account development.
- Helped sales team in establishing business cases showcasing the opportunities on leveraging ALPS for marketing.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Improved marketing to attract new customers and promote business.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Established team priorities, maintained schedules and monitored performance.
- Managed senior-level personnel working in marketing and sales capacities.
- Performed keyword research in conjunction with business objectives to optimize existing content and uncover new opportunities.
- Providing SEO analysis and recommendations taking into consideration website architecture.
- Implemented SEO strategy to achieve better rankings and traffic.
SEO Manager
Casaone India Pvt Ltd
Bangalore
10.2020 - 06.2021
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Researched and Developed strategies on Furniture Rental Space. Topical Themes Selection and Keyword Finalization.
- Created Custom Landing Pages in accordance with different topical themes/keywords.
- Created marketing copies, videos, images, and other collateral that matches SEO standards.
- Created SEO strategies for upscaling the organic sessions.
- Created quizzes and contests to increase user interaction and engagement.
- Outreached potential prospects for creating backlinks.
- Consulted content and product team to manage marketing initiatives and promoting the services.
- Created SEO centric monthly reports and presented them to the management. Increased the organic session count by more than 100% within a span of 3 months.
- Worked on GA, GSC, SemRush, Webflow, Canva, Peppertype, Hubspot
SEO Specialist
The Search Agency
Bangalore
03.2016 - 10.2020
- Managed all aspects of Google Ad campaigns
- Created and optimized ad campaigns and paid search landing pages
- Analyzed and optimized ad campaigns to increase return on ad spend (ROAS)
- Used Google Ads to drive a variety of online marketing campaigns
- Implemented effective SEO/SEM strategies to optimize client's website and drive traffic.
- Analyzed organic outreach goals and implemented the same.
- Broken Link building, Unlinked Brand Mentions, Widget Linking, One context - Different aspects Linking.
- Executed tests, collected, and analysed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Paid Campaign Management - Ad Copies, Budget Allocation, Bidding, Reporting.
- Paid social media - Facebook, Instagram Marketing.
- Collaborated with team members to investigate critical SEO- related issues and provided impactful solutions.
- Performed ongoing keyword discovery, expansion, and optimization to increase organic footprint and drive relevant site traffic.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Worked on Google Analytics, Google Tag Manager, Google Search Console, SEMRush, Ahrefs, Linkdex, Adobe Site Catalyst, Google Data Studio, Buzzsumo, Bing Webmaster
SEO Specialist
Replicon India Pvt Ltd
Bangalore
06.2013 - 03.2016
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Created organic landing pages targeting multiple keywords to maximize the organic traffic.
- Competitor’s research and Link Building across the niche to improve the keywords ranking.
- Planned, ran, and analyzed PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
SEO Analyst
Logix Microsystem Ltd
Bangalore
07.2012 - 06.2013
- Competitor’s research and Link Building.
- Content Publishing on the website and distribution across the industry platforms to increase traction.
- Created multiple reports on a periodic basis pertaining to marketing standards
SEO Analyst
Bluekite Web Design Pvt Ltd
Bangalore
11.2010 - 04.2012
- Link Building using different search operators in Google
- Social Media Promotions of the website.
Education
B. Tech - Electronics And Communications Engineering
PKACE, Bargarh
Bargarh, Odisha 04.2004 - 09.2008
11th And 12th - Science
Kendriya Vidyalaya, Bargarh
Bargarh, Odisha 04.2002 - 03.2004
Matriculation -
Kendriya Vidyalaya, Bargarh
Bargarh, Odisha 04.2001 - 03.2002
Skills
Strategic planning
Marketing and Web Analytics
Search Engine Optimization
Landing Page Optimization
Link Building
Search Engine Marketing
Social Media Marketing
Analytics
Campaign Management
Timeline
Presales Manager for SEO Platform ALPS
iQuanti India Pvt Ltd
09.2021 - Current
SEO Manager
Casaone India Pvt Ltd
10.2020 - 06.2021
SEO Specialist
The Search Agency
03.2016 - 10.2020
SEO Specialist
Replicon India Pvt Ltd
06.2013 - 03.2016
SEO Analyst
Logix Microsystem Ltd
07.2012 - 06.2013
SEO Analyst
Bluekite Web Design Pvt Ltd
11.2010 - 04.2012
B. Tech - Electronics And Communications Engineering
PKACE, Bargarh
04.2004 - 09.2008
11th And 12th - Science
Kendriya Vidyalaya, Bargarh
04.2002 - 03.2004
Matriculation -
Kendriya Vidyalaya, Bargarh
04.2001 - 03.2002