Swastik Subharanjan Dash
SEO Project Manager
Bangalore
Summary
A data-driven digital marketing leader and hardcore SEO expert with 12+ years of hands- on experience managing comprehensive integrated marketing programs for a diverse range of B2C and B2B companies with national and international footprints, including realtor.com, FOX Sports, Dun & Bradstreet, and Hyundai.
- Developed and implemented successful digital marketing campaigns that increased lead generation by 40%
- Designed and implemented SEO strategies to improve website ranking and visibility.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work History
Presales Manager for SEO Platform ALPS
iQuanti India Pvt Ltd
Bangalore
09.2021 - Current
- Cross-trained existing employees to maximize team agility and performance.
- Developed and maintained relationships with prospects through ALPS setup and account development.
- Helped sales team in establishing business cases showcasing the opportunities on leveraging ALPS for marketing.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Improved marketing to attract new customers and promote business.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Established team priorities, maintained schedules and monitored performance.
- Managed senior-level personnel working in marketing and sales capacities.
- Performed keyword research in conjunction with business objectives to optimize existing content and uncover new opportunities.
- Providing SEO analysis and recommendations taking into consideration website architecture.
- Implemented SEO strategy to achieve better rankings and traffic.
SEO Manager
Casaone India Pvt Ltd
Bangalore
10.2020 - 06.2021
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Researched and Developed strategies on Furniture Rental Space. Topical Themes Selection and Keyword Finalization.
- Created Custom Landing Pages in accordance with different topical themes/keywords.
- Created marketing copies, videos, images, and other collateral that matches SEO standards.
- Created SEO strategies for upscaling the organic sessions.
- Created quizzes and contests to increase user interaction and engagement.
- Outreached potential prospects for creating backlinks.
- Consulted content and product team to manage marketing initiatives and promoting the services.
- Created SEO centric monthly reports and presented them to the management. Increased the organic session count by more than 100% within a span of 3 months.
- Worked on GA, GSC, SemRush, Webflow, Canva, Peppertype, Hubspot
SEO Specialist
The Search Agency
Bangalore
03.2016 - 10.2020
- Managed all aspects of Google Ad campaigns
- Created and optimized ad campaigns and paid search landing pages
- Analyzed and optimized ad campaigns to increase return on ad spend (ROAS)
- Used Google Ads to drive a variety of online marketing campaigns
- Implemented effective SEO/SEM strategies to optimize client's website and drive traffic.
- Analyzed organic outreach goals and implemented the same.
- Broken Link building, Unlinked Brand Mentions, Widget Linking, One context - Different aspects Linking.
- Executed tests, collected, and analysed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Paid Campaign Management - Ad Copies, Budget Allocation, Bidding, Reporting.
- Paid social media - Facebook, Instagram Marketing.
- Collaborated with team members to investigate critical SEO- related issues and provided impactful solutions.
- Performed ongoing keyword discovery, expansion, and optimization to increase organic footprint and drive relevant site traffic.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Worked on Google Analytics, Google Tag Manager, Google Search Console, SEMRush, Ahrefs, Linkdex, Adobe Site Catalyst, Google Data Studio, Buzzsumo, Bing Webmaster
SEO Specialist
Replicon India Pvt Ltd
Bangalore
06.2013 - 03.2016
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Created organic landing pages targeting multiple keywords to maximize the organic traffic.
- Competitor’s research and Link Building across the niche to improve the keywords ranking.
- Planned, ran, and analyzed PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
SEO Analyst
Logix Microsystem Ltd
Bangalore
07.2012 - 06.2013
- Competitor’s research and Link Building.
- Content Publishing on the website and distribution across the industry platforms to increase traction.
- Created multiple reports on a periodic basis pertaining to marketing standards
SEO Analyst
Bluekite Web Design Pvt Ltd
Bangalore
11.2010 - 04.2012
- Link Building using different search operators in Google
- Social Media Promotions of the website.
Education
B. Tech - Electronics And Communications Engineering
PKACE, Bargarh
Bargarh, Odisha 04.2004 - 09.2008
11th And 12th - Science
Kendriya Vidyalaya, Bargarh
Bargarh, Odisha 04.2002 - 03.2004
Matriculation -
Kendriya Vidyalaya, Bargarh
Bargarh, Odisha 04.2001 - 03.2002
Skills
Strategic planning
undefinedTimeline
Presales Manager for SEO Platform ALPS
iQuanti India Pvt Ltd
09.2021 - Current
SEO Manager
Casaone India Pvt Ltd
10.2020 - 06.2021
SEO Specialist
The Search Agency
03.2016 - 10.2020
SEO Specialist
Replicon India Pvt Ltd
06.2013 - 03.2016
SEO Analyst
Logix Microsystem Ltd
07.2012 - 06.2013
SEO Analyst
Bluekite Web Design Pvt Ltd
11.2010 - 04.2012
B. Tech - Electronics And Communications Engineering
PKACE, Bargarh
04.2004 - 09.2008
11th And 12th - Science
Kendriya Vidyalaya, Bargarh
04.2002 - 03.2004
Matriculation -
Kendriya Vidyalaya, Bargarh
04.2001 - 03.2002
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